1. 10 ways to promote online shopping
Opening up an online business is much easier than making huge profits out of it. For turning
your product into a recognized brand over the Internet, what you need is the promotion of your
website. Let’s have a quick look at some important points that can be of real help.
Winning Google Adwords campaigns
At the initial stages of an e- business it is very difficult to make money but if you resort to what
we refer as “Google Adwords advertising”, you can effortlessly get potential buyers. Here you
get the elasticity to build your Adwords by choosing the keywords that are similar to your ads
and therefore gain an edge over others. This contextual advertising will give you instant positive
results.
SEO technique
For a new entrant into the online business, gaining quick rankings in search engines is a
challenging task. But remember, this is not impossible. What is required is a great knowledge of
SEO so that you optimize your website internally. Important link building and content
optimization can be really helpful in brand promotion. A thorough yet updated keyword research
at frequent intervals will always make your site top Google SERP.
Comparable shopping
Price aggregator is one such thing that fetches prices from the different websites and compiles
them. Through this you can get an idea of prices quoted by your competitors and finally lets you
decide on your own product or service. If in any case the price marked by you is higher than
others, you may get fewer orders. Hence facilitating yourself with price comparison helps you to
decide on best price and reap high profits.
Social Media Optimization
As the name suggests, social media is a place where users spend most of the time interacting
with their friends and relatives. Mediums like Facebook, Twitter, Pinterest, and My Space etc.
help your product become the grapevine amongst all. Via Social Networking you can tap the
feedback of the customers and their further requirements. Likewise you can upgrade the product

2. and launch a new one. In fact an easy to way to promote your product through videos and
products, viral promotion is a sure-shot solution to increase traffic to your website.
Offline Advertising
Besides Internet Marketing, offline advertising also plays a crucial role in the promotion of the
website. Posting advertisements on billboards, use of pamphlets and hand-outs at different social
places, availing the sponsorship of different events and workshops, bulk messaging and bulk
emails and posting important information regarding upcoming events and product launches will
boost your brand name on cyberspace.
TV and Radio Brand Building
Other then online and offline promotion options, you can also advertise your business on TV and
Radio. This will make your brand much stronger as you can reach millions of people in just few
seconds.
Engaging community
Internet is a great medium for connecting with customers and building an engaging community
around your business will always be beneficial for you. And this can happen only through blogs,
forum postings and comments posting etc.
Article and comment posting
Another way is to post interesting articles that not only stuff you with knowledge but also
acquaints you with important features of the product. Even users are provided with a facility to
post the comments giving their views on the same. This can really initiate a discussion between
different users there by leading to product promotion.
Attractive offers and lucrative deals
Companies always roll out different schemes and offers to promote their products and online
promotion is no different to this. Different online shopping websites offer heavy discounts and
sale on selective items which lures the customer to buy the products without fail. Even word-of-
mouth publicity can be created through this medium.

3. Impressive Google Analytics
Google analytics is a technique where the websites carries out a comprehensive study of the
sources through which the website gets the maximum traffic. It also calculates the profit that is
made when a user visits it. Using this mechanism should be a frequent process so that you do not
lag behind in rankings as well as your revenue building.