Presentatie Martijn Arts - Masterclass Social Media & Mobile

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Presentatie van Martijn Arts van Total Active Media, tijdens de masterclass Social Media en Mobile, onderdeel van The Challenge

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Presentatie Martijn Arts - Masterclass Social Media & Mobile

  1. 1. © TOTAL IDENTITYdonderdag 7 februari 13
  2. 2. social Reinventing journalism media Masterclass 7 Mobile & Social Media © TOTAL IDENTITY 2013 Total Active Media | Total Identity Renson van Tilborg - @rensoncontent ir. Martijn Arts - @art118donderdag 7 februari 13
  3. 3. I am @arts118 © TOTAL IDENTITYdonderdag 7 februari 13
  4. 4. 4 ©TOTAL ACTIVE MEDIAdonderdag 7 februari 13
  5. 5. Agenda 1.Mijn wereld 2.Nieuwe journalistiek in onze cases 3.Bevindingen 4.Business case tips 5.Boekentips 6.Fight club 5 ©TOTAL ACTIVE MEDIAdonderdag 7 februari 13
  6. 6. Mijn wereld 6 ©TOTAL ACTIVE MEDIAdonderdag 7 februari 13
  7. 7. donderdag 7 februari 13
  8. 8. 2 3 4 5 6 7 8 9 RULER OF ONLINE DNAdonderdag 7 februari 13
  9. 9. 2 3 4 5 6 7 8 9 ONLINE DNA VAN MARTIJN ARTSdonderdag 7 februari 13
  10. 10. 2 3 4 5 6 7 8 9 ACTIVE USE PASSIVE USE ONLINE DNA VAN MARTIJN ARTSdonderdag 7 februari 13
  11. 11. 2 3 4 5 6 7 8 9 ACTIVE USE PASSIVE USE ONLINE DNA VAN MARTIJN ARTSdonderdag 7 februari 13
  12. 12. 5:9 2 3 4 5 6 7 8 9 ACTIVE USE PASSIVE USE ONLINE DNA VAN MARTIJN ARTSdonderdag 7 februari 13
  13. 13. donderdag 7 februari 13
  14. 14. donderdag 7 februari 13
  15. 15. agg reg ati e m es sa gin sources g ring sha fil e ia m ed ial soc social networksdonderdag 7 februari 13
  16. 16. messaging aggregation sources filesharing You networks mediadonderdag 7 februari 13
  17. 17. messaging aggregation sources filesharing You networks mediadonderdag 7 februari 13
  18. 18. donderdag 7 februari 13
  19. 19. innovation processdonderdag 7 februari 13
  20. 20. Phase 6. Phase 1. Evaluation Intelligence Evaluation is often forgotten. This is a Traditionally desk research is done. Online shame because evaluation generates a lot research is now common, looking for data of intelligence that is necessary for future and new developments. Talking to others, processes. Traditionally evaluation was calling and emailing helps to get to know done by periodical market research. “what’s new”. Phase 2. Phase 5. Network Dialogue innovation For each innovation and communication Dialogue is necessary to improve. This holds also for all publications. Traditionally people process goal a network or target audience needs to be identified. Also, the staff needs to be communicate with collegues of with others, examined. Traditionally external market e.g. on formal events. research is done and CRM and database marketing is used. Phase 4. Phase 3. Publication Operation After finishing work, the result needs to Practical operation normally is not be published and archived. Normally connected woth the communication people store data on the company department. Everybody works with their network. Publication is only for those who own tools. Some standard like Microsoft are involved. Office. Other tools are more speacialized.donderdag 7 februari 13
  21. 21. reflexion Quadrant 2. Quadrant 1. Analysis “denker” Explore “dromer” People with an Assimilating learning style are Kolb called this style Diverging because less focused on people and more interested these people perform better in situations in ideas and abstract concepts. People with that require ideas-generation, for example, this style are more attracted to logically brainstorming. People with a Diverging sound theories than approaches based on learning style like to gather information. practical value. These learning style people is They are interested in people and tend to important for effectiveness in information be imaginative and emotional. People with and science careers. In formal learning the Diverging style prefer to work in situations, people with this style prefer groups, to listen with an open mind and to readings, lectures, exploring analytical receive personal feedback. models, and having time to think things through. Kolb’s learning Test. Learning styles Kolbs Learning Stylesconceptualization www.vergouwenoverduin.nl/Testen_Kolbtest.html experience Styles www.123test.nl/leerstijl Quadrant 3. Quadrant 4. Decide “beslisser” Act “doener” People with a Converging learning style are People with an Accommodating learning best at finding practical uses for ideas and style will tend to rely on others for theories. They can solve problems and make information than carry out their own decisions by finding solutions to questions analysis. This learning style is prevalent and and problems. People with a Converging useful in roles requiring action and initiative. learning style are more attracted to People with an Accommodating learning technical tasks and problems than social or style prefer to work in teams to complete interpersonal issues. A Converging learning tasks. They set targets and actively work in style enables specialist and technology the field trying different ways to achieve an abilities. People with a Converging style like objective. to experiment with new ideas, to simulate, and to work with practical applications.. experientationdonderdag 7 februari 13
  22. 22. evaluation intelligence Google Analytics Google Alerts Twittercounter Delicious Unilyzer StumbleUpon Scoutlabs Digg Twitter LinkedIn GoogleWave innovation Facebook dialogue Socializr process Hyves network LinkedIn Ning Groups Slideshare (prezi) Google Docs YouTube (Flickr) WeShare (dropbox) WordPress (blogger) iGoogle Scribd (docstoc) TWiki publishing operationdonderdag 7 februari 13
  23. 23. DELICIOUSOverview of evaluation DIGG intelligenceSocial Media GOOGLE ALERTS STUMBLEUPONplotted in an innovationprocessThe innovation process is used in this NING HYVESgraph to plot all analyzed social mediaservices. The phases in an innovationprocess are (1) intelligence, (2)network, (3) operation, (4) publishing, FACEBOOK(5) dialogue and (6) evaluation. Inevery sextant at least four social mediaservices are visible. Some of theseservices can be extended to other LINKEDINquadrants too. Therefore, someservices cover more that one sextant.A complete social media mix covers allsextants with services that youREALLY use, as well as your target UNILYZERaudience. SCOUTLABS TWITTERCOUNTER GOOGLE ANALYTICS Google Alerts Delicious StumbleUpon Digg LinkedIn Facebook Hyves Ning Google Docs WeShare (dropbox) SCRIBD iGoogle SOCIALIZR TWiki LINKEDIN GROUPS GOOGLE WAVE GOOGLE DOCS WESHARE Slideshare (prezi) TWIKI IGOOGLE TWITTER WordPress YouTube SLIDESHARE Scribd dialogue YOUTUBE WORDPRESS network Twitter GoogleWave Socializr LinkedIn Groups Google Analytics Twittercounter Unilyzer Scoutlabs publishing operationdonderdag 7 februari 13
  24. 24. DELICIOUS evaluation DIGG STUMBLEUPON intelligence GOOGLE ALERTS NING HYVES FACEBOOK LINKEDIN www.vergouwenoverduin.nl/Testen_Kolbtest.html UNILYZER SCOUTLABS TWITTERCOUNTER GOOGLE ANALYTICS dream think SCRIBD SOCIALIZR GOOGLE DOCS decide LINKEDIN GROUPS GOOGLE WAVE WESHARE TWIKI TWITTER do IGOOGLE SLIDESHARE dialogue YOUTUBE WORDPRESS network publishing operationdonderdag 7 februari 13

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