Your SlideShare is downloading. ×
Presentatie Martijn Arts - Masterclass Social Media & Mobile
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Presentatie Martijn Arts - Masterclass Social Media & Mobile

417
views

Published on

Presentatie van Martijn Arts van Total Active Media, tijdens de masterclass Social Media en Mobile, onderdeel van The Challenge

Presentatie van Martijn Arts van Total Active Media, tijdens de masterclass Social Media en Mobile, onderdeel van The Challenge


0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
417
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. © TOTAL IDENTITYdonderdag 7 februari 13
  • 2. social Reinventing journalism media Masterclass 7 Mobile & Social Media © TOTAL IDENTITY 2013 Total Active Media | Total Identity Renson van Tilborg - @rensoncontent ir. Martijn Arts - @art118donderdag 7 februari 13
  • 3. I am @arts118 © TOTAL IDENTITYdonderdag 7 februari 13
  • 4. 4 ©TOTAL ACTIVE MEDIAdonderdag 7 februari 13
  • 5. Agenda 1.Mijn wereld 2.Nieuwe journalistiek in onze cases 3.Bevindingen 4.Business case tips 5.Boekentips 6.Fight club 5 ©TOTAL ACTIVE MEDIAdonderdag 7 februari 13
  • 6. Mijn wereld 6 ©TOTAL ACTIVE MEDIAdonderdag 7 februari 13
  • 7. donderdag 7 februari 13
  • 8. 2 3 4 5 6 7 8 9 RULER OF ONLINE DNAdonderdag 7 februari 13
  • 9. 2 3 4 5 6 7 8 9 ONLINE DNA VAN MARTIJN ARTSdonderdag 7 februari 13
  • 10. 2 3 4 5 6 7 8 9 ACTIVE USE PASSIVE USE ONLINE DNA VAN MARTIJN ARTSdonderdag 7 februari 13
  • 11. 2 3 4 5 6 7 8 9 ACTIVE USE PASSIVE USE ONLINE DNA VAN MARTIJN ARTSdonderdag 7 februari 13
  • 12. 5:9 2 3 4 5 6 7 8 9 ACTIVE USE PASSIVE USE ONLINE DNA VAN MARTIJN ARTSdonderdag 7 februari 13
  • 13. donderdag 7 februari 13
  • 14. donderdag 7 februari 13
  • 15. agg reg ati e m es sa gin sources g ring sha fil e ia m ed ial soc social networksdonderdag 7 februari 13
  • 16. messaging aggregation sources filesharing You networks mediadonderdag 7 februari 13
  • 17. messaging aggregation sources filesharing You networks mediadonderdag 7 februari 13
  • 18. donderdag 7 februari 13
  • 19. innovation processdonderdag 7 februari 13
  • 20. Phase 6. Phase 1. Evaluation Intelligence Evaluation is often forgotten. This is a Traditionally desk research is done. Online shame because evaluation generates a lot research is now common, looking for data of intelligence that is necessary for future and new developments. Talking to others, processes. Traditionally evaluation was calling and emailing helps to get to know done by periodical market research. “what’s new”. Phase 2. Phase 5. Network Dialogue innovation For each innovation and communication Dialogue is necessary to improve. This holds also for all publications. Traditionally people process goal a network or target audience needs to be identified. Also, the staff needs to be communicate with collegues of with others, examined. Traditionally external market e.g. on formal events. research is done and CRM and database marketing is used. Phase 4. Phase 3. Publication Operation After finishing work, the result needs to Practical operation normally is not be published and archived. Normally connected woth the communication people store data on the company department. Everybody works with their network. Publication is only for those who own tools. Some standard like Microsoft are involved. Office. Other tools are more speacialized.donderdag 7 februari 13
  • 21. reflexion Quadrant 2. Quadrant 1. Analysis “denker” Explore “dromer” People with an Assimilating learning style are Kolb called this style Diverging because less focused on people and more interested these people perform better in situations in ideas and abstract concepts. People with that require ideas-generation, for example, this style are more attracted to logically brainstorming. People with a Diverging sound theories than approaches based on learning style like to gather information. practical value. These learning style people is They are interested in people and tend to important for effectiveness in information be imaginative and emotional. People with and science careers. In formal learning the Diverging style prefer to work in situations, people with this style prefer groups, to listen with an open mind and to readings, lectures, exploring analytical receive personal feedback. models, and having time to think things through. Kolb’s learning Test. Learning styles Kolbs Learning Stylesconceptualization www.vergouwenoverduin.nl/Testen_Kolbtest.html experience Styles www.123test.nl/leerstijl Quadrant 3. Quadrant 4. Decide “beslisser” Act “doener” People with a Converging learning style are People with an Accommodating learning best at finding practical uses for ideas and style will tend to rely on others for theories. They can solve problems and make information than carry out their own decisions by finding solutions to questions analysis. This learning style is prevalent and and problems. People with a Converging useful in roles requiring action and initiative. learning style are more attracted to People with an Accommodating learning technical tasks and problems than social or style prefer to work in teams to complete interpersonal issues. A Converging learning tasks. They set targets and actively work in style enables specialist and technology the field trying different ways to achieve an abilities. People with a Converging style like objective. to experiment with new ideas, to simulate, and to work with practical applications.. experientationdonderdag 7 februari 13
  • 22. evaluation intelligence Google Analytics Google Alerts Twittercounter Delicious Unilyzer StumbleUpon Scoutlabs Digg Twitter LinkedIn GoogleWave innovation Facebook dialogue Socializr process Hyves network LinkedIn Ning Groups Slideshare (prezi) Google Docs YouTube (Flickr) WeShare (dropbox) WordPress (blogger) iGoogle Scribd (docstoc) TWiki publishing operationdonderdag 7 februari 13
  • 23. DELICIOUSOverview of evaluation DIGG intelligenceSocial Media GOOGLE ALERTS STUMBLEUPONplotted in an innovationprocessThe innovation process is used in this NING HYVESgraph to plot all analyzed social mediaservices. The phases in an innovationprocess are (1) intelligence, (2)network, (3) operation, (4) publishing, FACEBOOK(5) dialogue and (6) evaluation. Inevery sextant at least four social mediaservices are visible. Some of theseservices can be extended to other LINKEDINquadrants too. Therefore, someservices cover more that one sextant.A complete social media mix covers allsextants with services that youREALLY use, as well as your target UNILYZERaudience. SCOUTLABS TWITTERCOUNTER GOOGLE ANALYTICS Google Alerts Delicious StumbleUpon Digg LinkedIn Facebook Hyves Ning Google Docs WeShare (dropbox) SCRIBD iGoogle SOCIALIZR TWiki LINKEDIN GROUPS GOOGLE WAVE GOOGLE DOCS WESHARE Slideshare (prezi) TWIKI IGOOGLE TWITTER WordPress YouTube SLIDESHARE Scribd dialogue YOUTUBE WORDPRESS network Twitter GoogleWave Socializr LinkedIn Groups Google Analytics Twittercounter Unilyzer Scoutlabs publishing operationdonderdag 7 februari 13
  • 24. DELICIOUS evaluation DIGG STUMBLEUPON intelligence GOOGLE ALERTS NING HYVES FACEBOOK LINKEDIN www.vergouwenoverduin.nl/Testen_Kolbtest.html UNILYZER SCOUTLABS TWITTERCOUNTER GOOGLE ANALYTICS dream think SCRIBD SOCIALIZR GOOGLE DOCS decide LINKEDIN GROUPS GOOGLE WAVE WESHARE TWIKI TWITTER do IGOOGLE SLIDESHARE dialogue YOUTUBE WORDPRESS network publishing operationdonderdag 7 februari 13
  • 25. DELICIOUS Overview of evaluation intelligence Corporate Social Media Phase 6. Evaluation Phase 1. Intelligence DIGG Unilyzer Google Alerts Social media and internet marketing Webservice that sends a mail with links that Social Media default professional social media mix software. Designed as a dashboard, showing mentioned the entered searchstring. STUMBLEUPON your performance on all social media en social networks. Todo’s - Define at least 5 keywords GOOGLE ALERTS Todo’s - Start with project name or company name plotted in an innovation - Start using Unilyzer - Take time to set it up - make it good! - Integrate in iGoogle (if possible) - Follow up on all leads - Integrate in iGoogle - Learn and end with 10 valuable keywords process Phase 5. Dialogue Phase 2. Network Twitter LinkedIn Webservice used for notifications of 140 Social network. Used mainly by The innovation process is used in this characters to followers. Can be integrated in other social network sites.Also, social media professionals above 30 years old. Integrates well with other social media like Twitter, graph to plot all analyzed social media site tweet new favorites and posts. Slideshare and Wordpress. NING HYVES Todo’s Todo’s services.The phases in an innovation - Make a profile / complete until at least 80% - Follow all familiar persons (from project) - Update your profile until at least 80% - Mention project / company well process are (1) intelligence, (2) - Follow people from competition / critics - Integrate Twitter in iGoogle - Organize LinkedIn - Ask for recommendations network, (3) operation, (4) publishing, - Use Shareoholic in browser for fast tweets - Start a LinkedIn Group - Try to find something that doesn’t take time - Apply for all applicable LinkedIn Groups - Try Twittercounter and see what works - Integrate Slidehare in LinkedIn (5) dialogue and (6) evaluation. In FACEBOOK - Use LinkedIn for finding professionals every sextant at least four social media services are visible. Some of these services can be extended to other Phase 4. Publishing Slideshare Phase 3. Operation iGoogle quadrants too.Therefore, some LINKEDIN Website aon which slides (Powerpoint, PDF et cetera) are published. Can be used for Personalized overview of news and services cover more that one sextant. functionalities (RSS and gadgets). Used as inspiration as well as publishing or archiving startpage of the browser. presentations. A complete social media mix covers all Todo’s - Make a profile / complete until at least 80% Todo’s - Start an iGoogle page sextants with services that you - Upload a slide completely (use keywords) - Integrate slideshare in LinkedIn / iGoogle For further assistance please call or e-mail Martijn Arts (marts@totalactivemedia.nlor - Start with all applicable RSS feeds - Integrate Google Alerts,Twitter, Slideshare REALLY use, as well as your target - Integrate Google Docs & Spreadsheets +31 6 21267898) or go to Total Active Media ( www.totalactivemedia.nl + 31 20 750 9450) or - Find suitable simple gadgets (e.g. translate) audience. UNILYZER SCOUTLABS TWITTERCOUNTER Campaign Social Media Phase 6. Evaluation Phase 2. Network GOOGLE ANALYTICS Scoutlabs Hyves Google Alerts Social media dashboard to track and analyse marketing data of social network tools default professional social media mix A free Dutch social networking site.The focus of this website is on keeping in touch with existing friends and making new Todo’s friends. It is comparable with other social Delicious - Start using Scoutlabs (30 day trial) - Take time to set it up - make it good! - Analyze at least every day 5 minutes networking sites. Todo’s - Make a full analysis after 30 days - Look at existing Hyves gadgets and learn StumbleUpon - Buy Scoutlabs if experience is positive - Try to find applicable hyves - If suitable, create a hyve - Search for hyves as referrer to your site Digg Phase 5. Dialogue Phase 2. Network Twitter LinkedIn Webservice used for notifications of 140 Social network. Used mainly by LinkedIn characters to followers. Can be integrated in other social network sites.Also, social media professionals above 30 years old. Integrates well with other social media like Twitter, Slideshare and Wordpress. site tweet new favorites and posts. Facebook Todo’s Todo’s - Make a profile / complete until at least 80% - Update your profile until at least 80% - Follow all familiar persons (from project) - Mention project / company well - Follow people from competition / critics - Organize LinkedIn and start a Group - Integrate Twitter in iGoogle - Try to find applicable LinedIn Groups Hyves - Use Shareoholic in browser for fast tweets - Try to find something that doesn’t take time - Search for LinkedIn as referrer to own site - Try Twittercounter and see what works Ning Google Docs Phase 4. Publishing Phase 2. Network YouTube Facebook A video sharing website on which users can WeShare (dropbox) upload and share videos. The largest social network in the world. If Facebook was a country it would be the third in the world. Todo’s SCRIBD - Make an account and collect favorites iGoogle Todo’s - Analyze successful videos (target audience) - Look at existing Facebook gadgets and learn - Click on suggested videos daily - Try to find applicable Facebook Groups - Make your own video and upload (try it!) - If suitable, create a Facebook Group - Try also VIMEO SOCIALIZR For further assistance please call or e-mail Martijn Arts (marts@totalactivemedia.nlor - Search for Facebook as referrer to own site TWiki - If applicable create a channel +31 6 21267898) or go to Total Active Media ( www.totalactivemedia.nl + 31 20 750 9450) or GOOGLE DOCS LINKEDIN GROUPS GOOGLE WAVE WESHARE Slideshare (prezi) TWIKI IGOOGLE TWITTER WordPress Phase 6. Evaluation Google Analytics Publishing Social Media Phase 1. Intelligence Digg A free service offered by Google that social news website made for people to generates detailed statistics about the default professional social media mix discover and share content from anywhere YouTube SLIDESHARE visitors to a website. on the Internet, by submitting links and dialogue network stories, and voting and commenting on Todo’s submitted links and stories. - Start using Google Analytics (its free!) Scribd YOUTUBE - Take time to set it up - make it good! - Analyze at least every day 5 minutes - Make a full analysis after 30 days Todo’s - Follow Digg homepage at least once a day - Make an account and personalize WORDPRESS - Buy Scoutlabs if experience is positive - Integrate Digg RSS in iGoogle - Search for othe news RSS feeds Twitter - Integrate also othe feeds in iGoogle Phase 5. Dialogue Phase 2. Network GoogleWave Twitter Webservice used for notifications of 140 LinkedIn Social network. Used mainly by characters to followers. Can be integrated in professionals above 30 years old. Integrates other social network sites.Also, social media well with other social media like Twitter, Socializr site tweet new favorites and posts. Slideshare and Wordpress. Todo’s Todo’s - Make a profile / complete until at least 80% - Update your profile until at least 80% LinkedIn Groups - Follow all familiar persons (from project) - Mention project / company well - Follow people from competition / critics - Organize LinkedIn - Integrate Twitter in iGoogle - Ask for recommendations - Use Shareoholic in browser for fast tweets - Start a LinkedIn Group - Try to find something that doesn’t take time - Apply for all applicable LinkedIn Groups Google Analytics - Try Twittercounter and see what works - Integrate Slidehare in LinkedIn - Use LinkedIn for finding professionals Twittercounter Phase 4. Publishing Phase 4. Publishing Unilyzer publishing operation Wordpress Slideshare An open source blog publishing application a business media site for sharing powered by PHP and MySQL which can also presentations, documents and pdfs with a be used for content management. Scoutlabs Todo’s professional community that regularly comments, favorites and downloads content. - Write a blog and send it to relevant blogs Todo’s - Try to become a blogger for different blogs - Make a profile / complete until at least 80% - Blog article at least once every fortnight - Upload a slide completely (use keywords) - Integrate blogs on corporate website For further assistance please call or e-mail Martijn Arts (marts@totalactivemedia.nlor - Integrate slideshare in LinkedIn / iGoogle - Use Shareoholic for easier meso-blogging +31 6 21267898) or go to Total Active Media ( www.totalactivemedia.nl + 31 20 750 9450) or - Open a blog on wordpres.com, blogger or... Overview of October Overview of November Social Web Involvement March Overview of February Overview of October Overview of October Social Networks 2008 Social Web 2009 in the Netherlands 2010 Age and activity 2008 Demographics 2009 Gender Balance 2009 plotted on a world map Involvement Flickr is ranked #5 (20)* what people are doing Demographics of a few Chicks rule! plotted on a world map YouTube is ranked #5 (3)* LinkedIn is ranked #1 (12) and who participates major social networks The data shows the highest This graph shows the gender ranking social network for each Blogging is not in top10 balance on social networking country by traffic, not by The map provides a global Twitter is ranked #10 (13) This graph shows people by their This graph shows the demograph- websites. Only one social members, page views or any other snapshot of active social web activity and age group. Creators ics of four commonly used networking website is a patriarchy, method. Data was taken from involvement by market. The charts publish Web pages, write blogs, professional and semi professional namely Digg. LinkedIn, YouTube, show the percentages those who * in World Traffic Rank (general ranking in Netherlands) upload a video to sites like social networks. All statistics are > 65: 4 4 3 3 Alexa.com on 16th of oktober deviantART and Delicious are 2008. Alexa data comes from users are active by each form of social Netherlands YouTube. Critics comment on from Google Ad Planner and have 55 - 64: 16 12 10 11 equalities and all (12) others are who have an Alexa toolbar as well involvement. The size of the arch’s, blogs and posts ratings and been copied from a blog post of matriarchies. as“data obtained from other represents the audience volume in reviews.Collectors use Really briansolis.com. 45 - 54: 28 14 20 20 diverse traffic data sources” - millions. Visit globalwebindex.net Simple Sindication (RSS) and tag 35 - 44: 31 20 25 29 This graph is based on US gender Alexa.com. to find the reasons behind the Web pages to gather information. figures and worldwide traffic trends, how different demograhics Joiners use social networking sites. 25 - 34: 16 14 17 16 figures. are involved, what motivates web Spectators read blogs, watch 18 - 24 3 7 10 8 users to get online and the peer-generated videos, and listen * M = million more monthly Bebo quantification of how brands to podcasts, Inactives are online 0 - 17 3 18 15 11 female of male visitors Cloob (IR) should be active in social media. but don’t yet participate in any form of social media. % women CyWorld (SKorea) 50 57 59 57 Draugiem.lv Creators $ 0 - $ 25k: 10 5 3 4 Facebook Upload photos onlne Critics $ 25 - $ 50k: 16 12 8 10 Faces.md Impulse.bg Uploaded a video onlne Collectors $ 50 - $ 75k: 23 18 14 16 Friendster Manage a social network profile Joiners $ 75 - $ 100k: 23 36 28 27 Hi-5 Written your own blog Spectators $ 100 - $ 150k: 18 22 34 30 Hyves (NL) Use micro-blogging webservice Inactives > $ 150k: 11 7 13 13 IRC Galleria (FI) Iwiw.hu (HU) Lide (CZ) 0 % without children 90 64 64 72 Mixi Masters degree: 16 8 7 8 Myspace Bachalors degree: 37 20 18 24 Nasza-Klasa (PL) Some college: 34 36 48 47 Netlog (SI) High school: 9 14 10 9 One.it Less than HS diploma: 4 22 17 12 Orkut More about the study Perfspot Global web index interviewed 32.000 web users in the 16 Unique visitors: 14 M, 31 M 110 M, 370 M 5.6 M, 18 M 24 M, 66 M Skyrock countries represented in this chart Reach: 6,1%, 2,4% 45,6%, 28,8% 10.1 %, 5.1% 10,1%, 5.1% StudiVZ to provide a unique international Page views: 800 M, 1,4 B 52 B, 160 B 250 M, 650 M 2.1 B, 4 B perspective on web behaviour and Total visits: 85 M, 160 M 3.1 B, 8.7 B 28 M, 74 M 270 M, 550 M Tuenti (SP) social media involvement across Avg. visits per visitor: 6, 5.1 28, 23 5, 4.1 611 8.3 V Kontakte the world. More importantly, Social Web Inex explored the impact on Avg. time on site: 9:40, 9:00 20:00, 23:20, 11:40, 11:40 12:10, 11:40 Wretch (TW) consumer behaviour, the power of Xiaonei Countries in grey do not have data available and for a few countries it was difficult social communications and the to identiy local social networks and therefor were omitted from the map. role for brands. The Global Web Inex was created by trendstream in www.oxyweb.co.uk partnership with Lightspeed Forrester research InformationisBeautiful.net researchdonderdag 7 februari 13
  • 26. communicatie = innovatie @arts118 © TOTAL IDENTITYdonderdag 7 februari 13
  • 27. Published by others to: totalactivemedia.nl contacted opinion leaders Published manually to: Published automatically on: Posted by others to: personal section; 18 followers pers. profile; 458 connections retweeted multiple times Published automatically on: Published by others to: Posted manually to: homepage - featured section personal section; 403 followers personal profile; 76 followers Posted manually to: RESULTS 5144 views on slideshare 49 favs on slideshare personal section; 403 followers four new 26 embeds via slideshare customers 4 times most tweeted on slideshare 1 time posted as featured on slideshare Manually actions by: > 1.500 times viewed on Frankwatching e-mail (signature) 3 x as much views on totalactivemedia.nl reaching customers / partners Published manually to: Udated automatically by: Manually actions by others: embedded in blogs embedded the slideshare and therefore indexed 23 embeds Published by others to: Posted by others to: Posted manually to: Manually actions by: e-mail and iPhone home - most tweeted section retweeted multiple times personal section; 403 followers contacted (5) opinion leadersdonderdag 7 februari 13
  • 28. WIKIPEDIA ENTRY BY MARTIJN ARTSdonderdag 7 februari 13
  • 29. donderdag 7 februari 13
  • 30. Cases 30 ©TOTAL ACTIVE MEDIAdonderdag 7 februari 13
  • 31. AWARD WINNER 2009 31 ©TOTAL ACTIVE MEDIAdonderdag 7 februari 13
  • 32. AWARD WINNER 2010 32 ©TOTAL ACTIVE MEDIAdonderdag 7 februari 13
  • 33. AWARD WINNER 2011 33 ©TOTAL ACTIVE MEDIAdonderdag 7 februari 13
  • 34. 34 ©TOTAL ACTIVE MEDIAdonderdag 7 februari 13
  • 35. > 300.000 FB likes within one year 35 ©TOTAL ACTIVE MEDIAdonderdag 7 februari 13
  • 36. +146 > 100 applicants in the first day +120 +98 +110 +42 36 ©TOTAL ACTIVE MEDIAdonderdag 7 februari 13
  • 37. 37 ©TOTAL ACTIVE MEDIAdonderdag 7 februari 13
  • 38. Bevindingen 38 ©TOTAL ACTIVE MEDIAdonderdag 7 februari 13
  • 39. Bevindingen ƒ De technologie is veranderd ƒ Het medialandschap is veranderd ƒ De wereld is veranderd ƒ De mens NIET 39 ©TOTAL ACTIVE MEDIAdonderdag 7 februari 13
  • 40. Veranderingen ƒ Baan ƒ ondernemerschap ƒ Functie ƒ vakmanschap ƒ Vast dienstverband ƒ connecties ƒ Hierarchische organisaties ƒ netwerk ƒ Merk ƒ reputatie 40 ©TOTAL ACTIVE MEDIAdonderdag 7 februari 13
  • 41. Ontwikkelingen ƒ OOIT: Ging het om de boodschap ƒ TOEN: The medium is the message ƒ NU: Mobile first ƒ STRAKS: Device, channel en medium convergeren ƒ Duiding blijft 41 ©TOTAL ACTIVE MEDIAdonderdag 7 februari 13
  • 42. Business plan 42 ©TOTAL ACTIVE MEDIAdonderdag 7 februari 13
  • 43. Succescriteria (volgens Boer & Croon) ƒ De vent (m/v) ƒ De tent ƒ De cent 43 ©TOTAL ACTIVE MEDIAdonderdag 7 februari 13
  • 44. Lean startup (volgens CMI) ƒ Reken uit wat alles kost en probeer het in eentiende ƒ Zet je verhaal op en pas het in een minuut ƒ Op een website kijkt men doorgaans 0,1 seconde 44 ©TOTAL ACTIVE MEDIAdonderdag 7 februari 13
  • 45. Elevator pitch (volgens BNR Nieuwsradio) ƒ In de eerste zin moet je een knockout slaan ƒ Geen eeh... maar wel pauzes ƒ Probeer je verhaal eens zonder gesproken taal 45 ©TOTAL ACTIVE MEDIAdonderdag 7 februari 13
  • 46. De mentaliteit Vraag bij alles... ƒ Wat goed voelt waarom het NIET een goed plan is ƒ Wat NIET goed voelt waarom het WEL een goed plan is 46 ©TOTAL ACTIVE MEDIAdonderdag 7 februari 13
  • 47. CORPORATE STORY Toen ik voor het eerst dit bedrijf binnenkwam, voelde ik dat het hier ergens over ging. Dat hier een groep mensen bezig was met een onderwerp. Dat dat onderwerp aan alle kanten bekeken, begrepen, toegepast en ontwikkeld moest worden. Dat dat gepaard ging met een zekere verbetenheid. Het gaat hier niet over gedrevenheid. Het is een heilig moeten. Ons onderwerp is design. Wij begrijpen design als het tastbaar en hanteerbaar maken van toekomst en thematiek, als het volgen van de noodzakelijke gedachte, als het implementeren © TOTAL IDENTITY van scenario’s, als het vormgeven van een land en een cultuur vanuit zijn essentie. Wij helpen ontdekken, stimuleren dromen, laten ontstaan, maken koers zichtbaar. Design is nooit een zijn maar altijd een worden, want wat er nu is dient kritisch bekeken en verbeterd. Wij zijn willen en wetens normatief en formulerendonderdag 7 februari 13 wetten.
  • 48. heeft repercussies voor de offline wereld en wat op één plek waar is heeft in een netwerk een andere betekenis. Wij voeden innovatie en maken het virtuele waar en tastbaar. Wij veranderen normen, modellen en beleving als een leidraad voor het denken. Wij aanvaarden dynamiek als een werkvorm. Ons onderwerp is identiteit. Wij begrijpen identiteit in toepasbare zin als collectieve ambitie, als afkomst en toekomst tegelijk, als construct van de interactie met een omgeving, als gedeeld waardenstelsel. Identiteit is complex, omdat de essentie ervan, juist als we die trachten te vangen, zich aan ons onttrekt. Wij zijn op zoek naar de steen der wijzen. Het is een voortsnellende eindstreep, mede door ons toedoen. Er is geen alternatief voor wat wij doen. Wij © TOTAL IDENTITY kunnen alleen bestaan op het hoge niveau waarop wij opereren. Zonder dat niveau zijn wij onszelf niet en kansloos. Maar jezus – wat het ons en de wereld oplevert! Wat een verzameling aan denkkracht en kwaliteitsbesef. Wat een onuitgesproken,donderdag 7 februari 13
  • 49. Boekentips 48 ©TOTAL ACTIVE MEDIAdonderdag 7 februari 13
  • 50. Boekentips ƒ Conversation manager ƒ Cognitive surplus ƒ What’s mine is yours ƒ This is Service Design Thinking ƒ Return on engagement ƒ The Craftsman 49 ©TOTAL ACTIVE MEDIAdonderdag 7 februari 13
  • 51. Boekentips ƒ Conversation manager ƒ Cognitive surplus ƒ What’s mine is yours ƒ This is Service Design Thinking ƒ Return on engagement ƒ The Craftsman 50 ©TOTAL ACTIVE MEDIAdonderdag 7 februari 13
  • 52. Boekentips ƒ Conversation manager ƒ Cognitive surplus ƒ What’s mine is yours ƒ This is Service Design Thinking ƒ Return on engagement ƒ The Craftsman 51 ©TOTAL ACTIVE MEDIAdonderdag 7 februari 13
  • 53. Boekentips ƒ Conversation manager ƒ Cognitive surplus ƒ What’s mine is yours ƒ This is Service Design Thinking ƒ Return on engagement ƒ The Craftsman 52 ©TOTAL ACTIVE MEDIAdonderdag 7 februari 13
  • 54. Boekentips ƒ Conversation manager ƒ Cognitive surplus ƒ What’s mine is yours ƒ This is Service Design Thinking ƒ Return on engagement ƒ The Craftsman 53 ©TOTAL ACTIVE MEDIAdonderdag 7 februari 13
  • 55. Boekentips ƒ Conversation manager ƒ Cognitive surplus ƒ What’s mine is yours ƒ This is Service Design Thinking ƒ Return on engagement ƒ The Craftsman 54 ©TOTAL ACTIVE MEDIAdonderdag 7 februari 13
  • 56. Fight club 55 ©TOTAL ACTIVE MEDIAdonderdag 7 februari 13
  • 57. 56 ©TOTAL ACTIVE MEDIAdonderdag 7 februari 13
  • 58. offline © TOTAL IDENTITY 2013 Total Active Media | Total Identity Renson van Tilborg - @rensoncontent ir. Martijn Arts - @art118donderdag 7 februari 13