The group discussed several potential taglines for a film involving a character named Elle who wears a blue ribbon in her hair. They liked "Ribbon Ribbon Brightest Blue... The Chosen One Is Coming For You" but felt the second half was repetitive. Variations on "Ribbon Ribbon Brightest Blue" were considered, focusing on Elle coming for or behind someone. A survey tested the top options, and "Ribbon Ribbon Brightest Blue... Is It Too Late For Your Family Too..." was chosen as the tagline.

1. Ideas for Taglines:
Be careful what you wish for
Choose wisely
When family ties become too tight
Ribbon Ribbon Brightest Blue… The Chosen One is coming for you
Beware the blue ribbon
The ribbon decides who dies
Blue ribbons and family ties, the ribbon decides who dies
Morals or family ties
Will it be too late
As a group we found that we all really liked the idea of the 4th tagline ‘Ribbon Ribbon Brightest Blue… The Chosen One Is
Coming For You. After discussing it more we felt that the last half of the tagline was a bit repetitive as we had basically
just put the name of the film in the tagline, it was almost as if we had run out of ideas and thrown anything together.
But we did really like the first half of this tagline as it was quite catchy and in the form of a rhyme which reminded us of
children’s nursery rhymes which would again link to the fact our main character Elle is a child herself. Because the blue
ribbon Elle always wears in her hair is quite a significant object throughout our narrative we didn’t want to just scrap
this idea completely, so again we came up with a few more alterations for a different tagline:
Ribbon Ribbon Brightest Blue… The Chosen One Is Coming For You
Ribbon Ribbon Brightest Blue…Beware She’s Coming For You
Ribbon Ribbon Brightest Blue…You’re Next She’s Coming For You
Ribbon Ribbon Brightest Blue…Beware Beware She’s Coming For You
Ribbon Ribbon Brightest Blue…Don’t Let Her Come And Get You
Ribbon Ribbon Brightest Blue…Beware Beware She’s Behind You
Ribbon Ribbon Brightest Blue…What Will She Do To You
Ribbon Ribbon Brightest Blue… Is It Too Late For Your Family Too
To help us make a final decision we carried out a survey presenting a few of our possible taglines. We still felt quite
strongly about using the ribbon ribbon brightest blue idea but decided to include a few other ideas and here are the
results of our survey:
Blue Ribbons and
family ties, the
Ribbon decides
who dies...
IIIII
I
Ribbon Ribbon
Brightest Blue... Is
It Too Late For Your
Family Too...
Ribbon Ribbon
Brightest Blue,
Beware Beware
She’s coming for
you...
IIIII
Beware the blue
Ribbon...
The Ribbon decides
who dies...
IIIII
II
IIIII
II
After we received the results back, we found that ‘Ribbon Ribbon Brightest Blue... Is It Too Late For Your
Family Too...’ so we decided that this would be our tagline.