Taglines
- 13. There Are Some Things Money Can’t Buy. For Everything
Else, There’s MasterCard.
- 26. Taglines can leave an
impression, clarify what we do and
differentiate us from our competitors.
Thanks for guessing!
Editor's Notes
- 1997
- David Ogilvy – 1975. Still holds water today.
- 1 year after launch of this campaign, the company turned it’s first profit in 13 years
- 1 year after launch of this campaign, the company turned it’s first profit in 13 years
- Dropped it in 2003, but it’s still beloved!
- During the first five years of the campaign, contributions to the UNCF doubled, despite an ongoing recession.
- James Earl Jones Voice – one of my favorite taglines ever.
- Used to be, “we bring good things to life”
- Used to be, “we bring good things to life”
- Micheal Dell wanted to turn the world on it’s ear – hence the titled E. Lippincott was involved in the recent version of the logo.
