SAVE THE RAINFOREST - Stanford Facebook Class

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  • Fun vocab game that lets you save the rainforest We are app catalyst Built multiple apps, one over 400K, we’d like to focus on a newly launched app My name is ….
  • SAVE THE RAINFOREST - Stanford Facebook Class

    1. 1. App: Save the Rainforest Fawntia Fowler, Sumit Mehra, Joshua Reeves Stanford CS377w Fall 2007
    2. 2. Goals and Description <ul><li>Create a socially conscious application that spreads awareness for a cause in a fun way </li></ul><ul><li>Leverage the inherent social context of Facebook to drive adoption and growth </li></ul><ul><li>Build an app with very high engagement (average time on site) </li></ul>
    3. 3. Screenshot <ul><li>Vocab game: </li></ul><ul><li>For every six correct answers, an additional foot of the Rainforest is saved (*) </li></ul>(*) Enabled through the Nature Conservancy “Adopt An Acre” program
    4. 4. Demo
    5. 5. Implementation Details <ul><li>Progress toward six correct answers shown on screen visually </li></ul><ul><li>News feed story generated for first foot saved, third foot saved, etc. </li></ul><ul><li>Amount of land saved displayed on profile </li></ul><ul><li>Users are encouraged to invite their friends to Save the Rainforest </li></ul>
    6. 6. Evaluation <ul><li>Note: app launched five days ago </li></ul><ul><li>Data (as of 12/12): </li></ul><ul><li>Total amount of land saved: 5197 feet </li></ul><ul><li>Number of people saving land: 1491 </li></ul><ul><li>(80 countries represented) </li></ul><ul><li>Engagement: 8:28 min/day </li></ul>
    7. 7. Takeaways <ul><li>User Specific: </li></ul><ul><li>Very passionate community of Rain Forest supporters! One user has saved over 200 sq feet! </li></ul><ul><li>Users are proud and have a sense of ownership for what they’ve contributed </li></ul><ul><li>General: </li></ul><ul><li>Showcased the potential of socially conscious app development </li></ul><ul><li>Facebook makes it easy to spread awareness (multiple channels) </li></ul>
    8. 8. Future Development <ul><li>Virality: additional land saved for each invite sent </li></ul><ul><li>Improve quality of questions/words </li></ul><ul><li>We’re open to ideas for publicity! Any bloggers in the room? </li></ul><ul><li> </li></ul><ul><li>Thank You! </li></ul>http://apps.facebook.com/saverainforest

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