GUESS WHO - Stanford Facebook Class

1,347 views

Published on

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,347
On SlideShare
0
From Embeds
0
Number of Embeds
25
Actions
Shares
0
Downloads
15
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

GUESS WHO - Stanford Facebook Class

  1. 1. Guess Who? Designing for engagement in a social context
  2. 2. First: why you should bother listening
  3. 3. Users couldn’t stop coming back
  4. 4. Users couldn’t stop coming back Only 24% of users visited less than five times
  5. 5. Users couldn’t stop coming back The median user visited between 9 and 14 times
  6. 6. Users couldn’t stop coming back More than 15% of users visited 50+ times
  7. 7. Visits were often deep
  8. 8. Visits were often deep Only 30% of visits went to less than three pages
  9. 9. Visits were often deep 4.7% of visits went to more than 20 pages
  10. 10. Users stayed for a while, too
  11. 11. So what is the Guess Who? app +
  12. 12. =
  13. 13. 3 design decisions that mattered
  14. 14. 1. Encourage Reciprocity
  15. 15. 2. Create Shared Intimacy
  16. 16. 3. Act Fast on Surprising Data
  17. 17. Thank you Tom Brow (tebrow@stanford.edu) Sean Kandel (skandel@stanford.edu) Noah Weiss (noahweiss@stanford.edu)

×