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Io t consumerlogo



A consumer perspective on the internet of things by Gigaom's StaceyHigginbotham.

A consumer perspective on the internet of things by Gigaom's StaceyHigginbotham.



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    Io t consumerlogo Io t consumerlogo Presentation Transcript

    • The internet of things A consumer perspective
    • 12 connected devices
    • 50 connected devices
    • Key challenges Get the app How do you get it? Service provider? DIY? Device discoverability Walking the line between creative freedom and WTF? Adding new devices and functions Battery life Where do I put the connectivity?
    • 3 stages of the smart home I control it from my couch! My house controls it with a click from me. My house sees a problem and corrects it.
    • The real question is: Is this going to be a vertically integrated Applelike ecosystem or an open system where data flows freely between devices in the cloud?
    • Technical implications How to erase protocol drama Finding a cloud backend You want me to support how many APIs? What needs to be secured? Building programming models for IoT? Are there technical solutions for privacy?
    • Business implications Who owns the data? Who owns the customer? Do we need a middleman (ie IFTTT) Do we charge for a service or a product? How long do you support a device?
    • User implications How much work do I have to put into this product? How do I know what products work with my ecosystem? How do I diagnose failures in the flow of data?
    • Reporting challenges The technical issues are hard! No one knows that the business model is. The use cases are sexy, but ultimately incomplete. Accountability, who is responsible? Will this be the web (open and with plenty of room for creativity) or like the mobile app ecosystem where recipes replace apps?
    • The stories Winners and losers as platform players Winners and losers in the “shovel” sellers Business transformation because of IoT New types of tech and networking requirements Social shifts because of smart devices Gadget news
    • Questions?