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Demand Gen
Challenges
Access to target
audiences
•  Reaching them
•  Earning their attention
•  Keeping their attention
Buyers need more
(and earlier) ROI
•  Reason to change
•  Peer validation
•  Executive support
Buyers are
less likely to
engage earlier
•  Self service
•  Peer networks
•  Lack of trust
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Top 3 demand gen challenges