Our tried and tested mobile app design process is a huge part of our success. Here’s our 8 step design process to create successful mobile apps with a case study featuring our client ING Vysya, the 7th largest private sector bank in India.

1. The
Sourcebits
DESIGN
Concept
Ideation
Wireframes Prototypes Visual Design
Development
Testing
IIterate
& Refine
User &
Market Research

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Our tried-and-tested design process is a huge part of our success.
How do we consistently produce such amazing results?
Let’s run through the process for a Sourcebits client.
ING Vysya is one of the largest financial institutions in India. This is how we designed their innovative new
mobile banking app for iOS and Android.
INTRODUCTION

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We start with a product meeting - part brainstorm, part innovation, part refinement, part strategy -
between the client and Sourcebits team. We bring designers, developers, sales, and marketing to foster
a collaborative environment and get different ideas and perspectives flowing. Find out more about our
innovation workshops.
1. CONCEPT IDEATION

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In these innovation discovery sessions, we poke and pull at concepts, break down assumptions and
discuss possible features and experiences. Our goal: find the BIG idea of the app.
1. CONCEPT IDEATION

5. Sourcebits now tackles two issues: the user and the marketplace. Using mind maps, use cases, and
mood boards, we aim to fully understand the motivations that drive our intended user demographic so we
can build an app that appeals to them.
2. USER AND MARKET RESEARCH
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6. 2. USER AND MARKET RESEARCH
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We also gain a deep understanding of the current state of the market to figure out where the new product
will fit, disrupt and compete. We study our potential competitors so we can stay ahead of what they’re
doing.

7. This in-depth research also helps solidify the branding of the app.
2. USER AND MARKET RESEARCH
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8. Now we design the app’s functionality. We consider the main features of the app and understand the
relationships between them to create a user experience map.
1.
2.
3. WIREFRAMES
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The Sourcebits design team then draws the layout of every screen and figures out the placement of
each element, leaving nothing to chance. Doing this establishes the cohesive flow of the app.
3. WIREFRAMES

10. Much like Mark Zuckerberg’s quote “Move fast and break things,” we believe in “failing early.” This means
we like to do a quick-and-dirty prototype early in the process - then test it on a small group of users.
4. PROTOTYPES
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A prototype actually saves time in the long run by helping us figure out if the particular concept we want
to do is effective, or if we should pursue a different avenue.
1. 2.
4. PROTOTYPES

12. Next, we move into the visual design phase of the process. Our team adds the aesthetic
elements to the screens and matches the visuals to the branding we’ve established to
put the final polish on an app.
5. VISUAL DESIGN
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13. Development of an app happens in tandem with design. At Sourcebits we ensure the engineering of the
app (outlined in a detailed specification document) matches the quality of our pixel-perfect design.
6. DEVELOPMENT
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14. When the prototype is ready, users test the application, bring their experiences back to us, and we
evaluate their feedback. We also make sure all the stakeholder’s opinions and goals for the app are
valued and taken into account.
7. TESTING
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Once we have a solid idea of what needs to be done, we make the changes and then test the application
more intensively.
7. TESTING

16. We continue to iterate and refine the product design until the user feedback is positive, the client is
happy with the results, and our team feels the app lives up to our high design and development
standards.
8. ITERATE AND REFINE
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17. “There has been a lot of
focus on making the app
secure, and keeping the
design and interface
intuitive.”
“Everything is tightly
integrated and
updated…it’s very
interactive and visually
delightful.”
- Intellect Digest
“The mobile app offers
quite a few additional
features which make it
stand apart from other
mobile banking apps.”
WP Central- Digit
RESULTS
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18. Want to know how our process can help you bring your app to
life? Sourcebits is designed to deliver results.
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Twitter: @Sourcebits
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