Redefining Reputation, Online
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Social Media is significantly changing how organisations manage their reputation online. ...
Social Media is significantly changing how organisations manage their reputation online.
In this presentation Sophie Brendel outlines how influence, credibility and reputation management have been redefined over the last few years; discusses the BBC's digital engagement strategy; and shows how the BBC is adapting to meet the new opportunities and challenges social media brings.
Presentation delivered at European Communications Summit, July 01, Brussels.
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