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Redefining Reputation, Online
 

Redefining Reputation, Online

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Social Media is significantly changing how organisations manage their reputation online. ...

Social Media is significantly changing how organisations manage their reputation online.

In this presentation Sophie Brendel outlines how influence, credibility and reputation management have been redefined over the last few years; discusses the BBC's digital engagement strategy; and shows how the BBC is adapting to meet the new opportunities and challenges social media brings.

Presentation delivered at European Communications Summit, July 01, Brussels.
http://communication-summit.eu/

Presentation video:
http://bit.ly/m93q9T

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  • I love the line in here implying the value in how the BBC has always been social. The most important thing to remember throughout how media is changing is that the fundamentals never will.

    It's more like there's now an amplification factor that has lifted the ceiling on influence for individuals and opened the doors for organisations to better understand and respond to sentiment out there.
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  • Very interesting PPT prensentation! Thank you!
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    Redefining Reputation, Online Redefining Reputation, Online Presentation Transcript

    • SOPHIE BRENDEL HEAD OF DIGITAL ENGAGEMENT, BBC @sophiebr REDEFINING INFLUENCE & REPUTATION, ONLINE
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    • EVERYONE IS TALKING ABOUT SOCIAL MEDIA
    • SO LET ’S START WITH THE CONTEXT THE WAY AND SPEED WITH WHICH PEOPLE DISCOVER, PROCESS, SHARE & DISCUSS INFORMATION HAS CHANGED DRAMATICALLY. SO LET ’S START WITH THE CONTEXT
    • THE NATURE OF COMMUNICATION IS CHANGING
    • AS ARE ONLINE COMMUNITIES & INFLUENCERS
    • The BBC has always been social… SO WHAT DOES THIS MEAN FOR THE BBC?
    • But what does this mean for the BBC? THE BBC IS ACTIVE ACROSS SOCIAL MEDIA
    • OPPORTUNITIES TO ENGAGE
      • Build stronger relationships
      • Tell better stories
      • Drive reach
      • Increase openness
    • 4 KEY STAGES TO DIGITAL COMMUNICATION
    • LISTEN & MONITOR ON A DAILY BASIS
    • DEVELOP RELATIONSHIPS WITH ONLINE INFLUENCERS
    • BUILD MULTIMEDIA & SOCIAL MEDIA IN CAMPAIGNS
    • BUT SOCIAL MEDIA ALSO PRESENTS CHALLENGES
    • t t t WHAT SHOULD BRANDS DO WHEN ISSUES ARISE?
    • PLAN, COORDINATE & CENTRALISE ONLINE COMMUNICATIONS
    • ACKNOWLEDGE ISSUES & CORRECT MISINFORMATION SWIFTY & OPENLY
    • ENGAGE INFLUENCERS WITH UPDATES & TURN ISSUES INTO OPPORTUNITIES
    • SO, TO RECAP THE KEY POINTS
    • SOPHIE BRENDEL HEAD OF DIGITAL ENGAGEMENT, BBC @sophiebr INFLUENCE & REPUTATION, ONLINE