Somo Chief Strategy Officer Ross Sleight delivered a wrap up presentation at Mobile World Congress 2014 outlining the key trends discussed at the event:
1) Next 1,000,000,000
2) Connected everything
3) Enterprise awakens
5. CONNECTED CUSTOMERS ARE NOW THE NORM
Mobile brightens
the commute
PCs dominate
working hours
Tablets popular
at night
Tablet
Mobile
Desktop
12am – 7am
7am – 10am
Always on.
Location aware.
Staccato usage
10am – 5pm
5pm – 8pm
Lean forward.
Focused engaged
8pm – 12am
Lean back. High
Consumption and
engagement
Connected consumers are the norm
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7. Global Users
% of global users
accessing through mobile
FACEBOOK
1.2bn
77%
TWITTER
232m
75%
YOUTUBE
1bn
40%
340m
100%
70m
75%
150m
100%
Social Network
LINE
PINTEREST
INSTAGRAM
MAU
MAU
MAU
Registered Users
Registered Users
MAU
Everything is mobile – especially social
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17. 85% Smartphone users dual screen
whilst watching TV 1
1 in 5 US smartphone owners have
scanned a QR code2
1/3 of consumers are driven to tweet on
their mobile due to OOH3
84% of Smartphones used in stores
4
Source: 1 Business insider Feb13, 2 eMarketer Jan 13, 3 Poster scope May 13, 4 Google Shopper Marketing Council May 2013
Mobile connects digital to physical world
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37. MAKING SENSE OF MOBILE
GET IN TOUCH.
www.somoglobal.com
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Berlin
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+1 (310) 752 7656
+1 (347) 709 7666
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@somoglobal
hello@somoglobal.com
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