Social Media Case Study: Palm Expo 2012


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Social Media Case Study: Palm Expo 2012

  1. 1. postboxcommunications.comA wholly owned subsidiary of Raincheck Networks Pvt. Ltd.
  2. 2. CASE STUDY Diverisified Communications Event : PALM EXPO 2012 SOCIAL MEDIA MARKETING Ashish Gandhi +91 9167696999 A wholly owned subsidiary of Raincheck Networks Pvt.
  3. 3. About PALM Expo • PALM Expo is India’s only show on pro audio, lighting, live sound, install sound, AV integration & music production. • Completing a successful decade, PALM Expo continues to occupy a key position in the pro audio and lighting Ashish Gandhi +91
  4. 4. Objective • Brand- “PALM Expo 2012” ( Pro Audio Music Production show) was organized by Diversified Communications group for all those who are always keen to know about musical instruments, pro audio etc… • TG of the brand was 18 and older, across India. It was no surprise that this TG was spending a more of time online. • Positioning of the brand was based on its Latest Innovations in Music Industry, Pro Audio, AV integration etc.. • The challenge was to extend the positioning of the brand on online media and create buzz. • Also look at social media to engage with the Youth TG. Ashish Gandhi +91
  5. 5. BRAND Scenario Background Objective Challenges • Platform for all Musicians and bands, • Drives Entries of • Niche events , targeted Pro Audio Engineers / Participants to mass Sound Recording • Driving Traffic to • Narrow target audience Companies website • TG’s above 18 yrs. • Registrations online • Creation of Events to Invite Audience for Expo Ashish Gandhi +91
  6. 6. Execution STAGES Creating Twitter Handle Presence for the Expo Creating Awareness Blog Micro blogs SNS Forums (via ) Engaging Highlight Bloggers Music Enthusiasts Exhibitors @ Influencers Expo Ashish Gandhi +91
  7. 7. Few Breakthroughs Ashish Gandhi +91
  8. 8. Facebook Page Performance Ratio April – May 2012. March 2012 Likes Increased upto 101%. Total Initial Likes Likes : 2,000+ :1,253 Ashish Gandhi +91
  9. 9. Online Promotional Strategy Postings On Fan Tweets using Page about the Advertisement to #Hash Tags and events lined up drive traffic to Mentions from website to get 31st May – 2nd registrations. June 2012 Ashish Gandhi +91
  10. 10. Virality - Targeting Groups Entertainme Musical nt Groups - Bands SUNBURN Music Instrument Manufacturers Ashish Gandhi +91
  11. 11. Virality – Online Bloggers Music Entertainment Review Bloggers Ashish Gandhi +91
  12. 12. Posting Example • Numark, the world’s leading • Come and Witness this manufacturer of DJ gear, is amalgamation of creative talent and sponsoring exciting prizes from trade where few exhibitors are their portfolio of DJ equipments for showcasing their state-of-the-art the PALM DJ Competition. technologies from 31 May – 2 June at Hall No 1, Bombay exhibition Centre, Goregaon (E), Mumbai - To participate in PALM DJ Competition Submit your entries LOUD TECHNOLOGIES Today. PRO TECH visit: SUN MEDIA VENTURES PVT ition/DJCompetition.aspx LTD Numark – Prize Promoting Exhibitors Sponsor for PALM DJ – showcasing their Competition 2012 products Ashish Gandhi +91
  13. 13. Blog Post A blog on word press included post about the artist / bands performing at the Ashish Gandhi +91 9167696999
  14. 14. Video Promotion We started uploading / sharing the videos of previous event held on You Tube and Facebook Videos where mostly – Ashish Gandhi Live Band Performances by Artist +91
  15. 15. THANK YOU Ashish Gandhi +91
  16. 16. postboxcommunications.comA wholly owned subsidiary of Raincheck Networks Pvt. Ltd.