Indian Telecom Industry Report on Social Media March 2014
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Indian Telecom Industry Report on Social Media March 2014

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Indian Telecom Industry Report on Social Media March 2014 Indian Telecom Industry Report on Social Media March 2014 Presentation Transcript

  • Top Telecom Companies on Social Media (India) March, 2014
  • Highlights: • Airtel is the most social telecom company in India. Airtel scored high on SSI due to their high social media buzz score and high activity on Twitter. • Idea, Aircel and Tata Docomo were the top 3 performers on Facebook. • Vodafone is the top performer on Twitter
  • Rank Company name SSI Score 1 Airtel 83 2 Vodafone 77 3 Idea Cellular 72 4 Aircel 68 5 Tata DoCoMo 62 6 Reliance Communications 59 7 MTS India 50 8 BSNL 40 9 Videocon 30 10 Uninor 22 MOST SOCIAL TELECOM COMPANIES (India) Simplify360 Social Index (SSI) is arrived at after considering the performance and engagement of each brands on Twitter, Facebook and online buzz.
  • PARAMETER WISE BREAKUP OF SCORES Brand Buzz Score Facebook Score Twitter Score SSI Score Airtel 92 65 82 83 Vodafone 85 46 92 77 Idea Cellular 77 82 51 72 Aircel 69 81 52 68 Tata DoCoMo 46 81 74 62 Reliance Communications 54 53 75 59 MTS India 38 71 52 50 BSNL 62 15 21 40 Videocon 31 31 26 30 Uninor 15 31 26 22
  • 34,629 10,965 10,887 9,411 9,284 9,001 3,490 2,425 2,226 1,247 870 192 Airtel Vodafone Idea Cellular Aircel BSNL Reliance Communications Tata DoCoMo MTS India Videocon MTNL Uninor Loop Mobile March AIRTEL IS THE MOST MENTIONED BRAND Social media mentions of the top Telecom companies, March 2014 Industryaverage
  • In terms of social media mentions, Airtel dominates the social buzz Airtel 37% Vodafone 12%Idea Cellular 11% Aircel 10% BSNL 10% Reliance Communications 9% Tata DoCoMo 4% Others 7% Share of mentions of brands on social media, March 2014 Top 3 firms cover 60% of the buzz Others: • MTS India • Videocon • MTNL • Uninor • Loop Mobile
  • 0.4% 1.1% 1.5% 1.2% 0.2% 0.8% 4.5% - 10,000 20,000 30,000 40,000 50,000 60,000 70,000 80,000 90,000 100,000 - 2,000,000 4,000,000 6,000,000 8,000,000 10,000,000 12,000,000 14,000,000 16,000,000 No. of fans *Bubble size represent %ge o fans engaged IDEA AND AIRCEL HAS HIGH NUMBER OF FANS AS WELL AS GOOD ENGAGEMENT Facebook engagement quadrant, March 2014 Telecom Industry, India, Source: Simplify360 Leaders Highly engaged fans High number of fans as well high number of engaged fans Peopletalkingaboutthispage
  • TATA DOCOMO HAS THE HIGHEST SHARE OF FANS ON FACEBOOK 37% 19% 16% 14% 5% 4% 2% 1% 1% 1% 0% 0% Tata DoCoMo Aircel Idea Cellular Airtel MTS India Reliance Communications Vodafone Videocon Loop Mobile Uninor MTNL BSNL Share of fans on Facebook, March 2014
  • Airtel, 2,651 Vodafone, 9,609 Idea Cellular, 1,731Aircel, 1,486 Tata DoCoMo Reliance Communications MTS India BSNL, 625 Videocon, 2,212 Uninor, 95MTNL, 140 Loop Mobile, 117 - 2,000 4,000 6,000 8,000 10,000 12,000 1 20,001 40,001 60,001 80,001 100,001 120,001 140,001 160,001 180,001 200,001 Mentions Followers VODAFONE IS THE TOP PERFORMER ON TWITTER High number followers but less mentions High number of mentions but less followers Three major groups can be observed among the Telecom companies. (1)Those with high mention but less follower, (2)those having high number of followers but less mentions and (3)those who are low on both the parameters. Less number followers and less mentions
  • 9,609 7,599 2,651 2,371 2,277 2,212 1,731 1,486 625 140 117 95 Airtel Idea Cellular Vodafone Aircel MTS India MTNL Tata DoCoMo Reliance Communications Uninor BSNL Videocon Loop Mobile March AIRTEL IS THE MOST MENTIONED BRAND ON TWITTER No. of mentions of Twitter profiles, March 2014
  • Methodology Simplify360’s proprietary listening tool is used for collecting the data and counting the number of mentions for each company. The parameters considered for Twitter and Facebook were also gathered through Simplify360. For brands having multiple Twitter profiles their main official account is taken into consideration. A total of 12 companies were considered in the analysis. Geography considered: India
  • Simplify360 – The Leader of Social Business Intelligence  Most admired brand for Social Media Research on Slideshare  Top 10 Product Technology Company by TechSparks 2010  Listed amongst TOP 10 SMM tools by PR2020 and SocialMedia8
  • Social Business Intelligence www.simplify360.com Simplify360 is the leading social business intelligence. Offerings include: •Social Marketing Suite for agencies •Social Contact Centre for BPOs •Social Command Centre for Enterprises We enable businesses to perform Online Reputation Management, Customer Service, Community Management, Social Media Research & Brand Auditing; Online Sales Lead Generation, and Consumer Sentiment Analysis.
  • Leaders use Simplify360 Clients Partners Worldwide Brazil and LatAM Saudi Arabia USA Worldwide Singapore & India
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