This post focuses on Facebook offers which facebook introduced a couple of months back in the social hemisphere.

1. Is Zuckerberg feeling the heat to prove direct
returns from Facebook?
@ProbasiBong

2. Facebook Offers- Quick Facts
1. Three types of facebook offers: - 1) In Store Only 2) In Store and Online 3) Online Only.
2. Offers were initially free, but recently facebook announced that after your first
time, you will need budget to promote your offers
3. It is not possible to edit an offer, you can only delete it
4. Offers are only available to Pages with at least 400 likes
5. Design Specifications:-
• Headline: 90 characters.
• Terms and conditions text: 900 characters
• Image size: 90*90 pixels
@ProbasiBong

3. Case Study 1- HomeShop18
1. 2623 fans claimed their facebook offer
2. 89 fans shared it creating even more
stories about this post
3. Even if 50% actually shop, the brand
makes instant revenue
 Launched in 2008, HomeShop 18 is
an online & on-air retail marketing
and distribution venture.
 They run exciting promotions on
facebook, twitter and very recently
on pinterest as well.
@ProbasiBong

4. Case Study 2- SnapDeal
1. This offer is claimed by over 8000 fans
2. The post created over 20,000 stories
3. Would be interesting to know how
many actually shopped, but the
numbers here tempts you to claim and
shop. Doesn’t it?
 Founded in 2010 by Kunal Bahl and
Rohit Bansal; Snap Deal is an Indian
e-commerce company.
 Guess the limited ROI on SMS and
Email campaign pushed them to
social channels.
@ProbasiBong

5. Case Study 3- 1-800-Flowers.com
1. Claimed by over 13,000
2. Over 10,000 stories created about this
post
3. Not to forget, the direct sales this offer
got them
 1-800-Flowers.com celebrated their
500k fans by offering free ship/no-
service charge + $10 Zynga card.
 The 375 comments includes mixed
response from their community.
@ProbasiBong

6. Case Study 4- Fastrack
 Fastrack facebook page has over 4.4 1. 81,307 claimed the fastrack offer
million fans from their facebook page
 The last visit showed over 135,000 2. How much would a traditional
were ‘talking about the page’ Google advertisement fetch them?
3. Will the marketing team at
fastrack find it easier to justify their
spend on facebook campaigns
now?
@ProbasiBong