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Facebook Offers- Is Zuckerberg feeling the heat to prove direct returns from Facebook?

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This post focuses on Facebook offers which facebook introduced a couple of months back in the social hemisphere.

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Facebook Offers- Is Zuckerberg feeling the heat to prove direct returns from Facebook?

  1. 1. Is Zuckerberg feeling the heat to prove direct returns from Facebook? @ProbasiBong
  2. 2. Facebook Offers- Quick Facts1. Three types of facebook offers: - 1) In Store Only 2) In Store and Online 3) Online Only.2. Offers were initially free, but recently facebook announced that after your first time, you will need budget to promote your offers3. It is not possible to edit an offer, you can only delete it4. Offers are only available to Pages with at least 400 likes5. Design Specifications:-• Headline: 90 characters.• Terms and conditions text: 900 characters• Image size: 90*90 pixels @ProbasiBong
  3. 3. Case Study 1- HomeShop18 1. 2623 fans claimed their facebook offer 2. 89 fans shared it creating even more stories about this post 3. Even if 50% actually shop, the brand makes instant revenue Launched in 2008, HomeShop 18 is an online & on-air retail marketing and distribution venture. They run exciting promotions on facebook, twitter and very recently on pinterest as well. @ProbasiBong
  4. 4. Case Study 2- SnapDeal 1. This offer is claimed by over 8000 fans 2. The post created over 20,000 stories 3. Would be interesting to know how many actually shopped, but the numbers here tempts you to claim and shop. Doesn’t it? Founded in 2010 by Kunal Bahl and Rohit Bansal; Snap Deal is an Indian e-commerce company. Guess the limited ROI on SMS and Email campaign pushed them to social channels. @ProbasiBong
  5. 5. Case Study 3- 1-800-Flowers.com 1. Claimed by over 13,000 2. Over 10,000 stories created about this post 3. Not to forget, the direct sales this offer got them 1-800-Flowers.com celebrated their 500k fans by offering free ship/no- service charge + $10 Zynga card. The 375 comments includes mixed response from their community. @ProbasiBong
  6. 6. Case Study 4- Fastrack Fastrack facebook page has over 4.4 1. 81,307 claimed the fastrack offer million fans from their facebook page The last visit showed over 135,000 2. How much would a traditional were ‘talking about the page’ Google advertisement fetch them? 3. Will the marketing team at fastrack find it easier to justify their spend on facebook campaigns now? @ProbasiBong

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