SOCIAL MEDIA BUZZ
ANALYSIS
Dream Cabinet 2014
Key Findings
• Arun Jaitley is the clear frontrunner to be India’s next
Finance Minister.
• Sushma Swaraj leads the race t...
Arun Jaitley
74%
Subramanian
Swamy
14%
Arun Shourie
5%
Others
7%
Vote Share
Finance Minister
Sushma Swaraj
24%
Amit Shah
21%Rajnath Singh
20%
Others
35%
Voteshare
Home Minister
General VK Singh
52%
Rajnath Singh
17%
Others
31%
Vote Share
Defence Minister
Arun Jaitley
47%
Sushma Swaraj
45%
Others
8%
Vote Share
Foreign Minister
Arun Jaitley
66%
Ravi Shankar
Prasad
13%
Others
21%
Vote Share
Law Minister
Methodology
We collected more than 4000 tweets containing the term '#Dreamcabinet'.
The time period was May 16-19, 2014.
A...
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Twitterati's aspirations for Narendra Modi's dream cabinet

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No sooner had the buzz around elections subsided among India's social media users, a new topic became viral -- the new cabinet of the Narendra Modi government.

In fact, on the day of the election results itself (May 16), #dreamcabinet began to trend on Twitter.

This report is borne of an analysis of over 4000 tweets with the hashtag Dream Cabinet to see who the Twitterati want to see in the new cabinet.

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Twitterati's aspirations for Narendra Modi's dream cabinet

  1. 1. SOCIAL MEDIA BUZZ ANALYSIS Dream Cabinet 2014
  2. 2. Key Findings • Arun Jaitley is the clear frontrunner to be India’s next Finance Minister. • Sushma Swaraj leads the race to be the next home minister. • General VK Singh is favoured to be defence minister. • Other politicians who lead the race to secure a cabinet berth are Amit Shah, Subramanian Swamy and Ravi Shankar Prasad.
  3. 3. Arun Jaitley 74% Subramanian Swamy 14% Arun Shourie 5% Others 7% Vote Share Finance Minister
  4. 4. Sushma Swaraj 24% Amit Shah 21%Rajnath Singh 20% Others 35% Voteshare Home Minister
  5. 5. General VK Singh 52% Rajnath Singh 17% Others 31% Vote Share Defence Minister
  6. 6. Arun Jaitley 47% Sushma Swaraj 45% Others 8% Vote Share Foreign Minister
  7. 7. Arun Jaitley 66% Ravi Shankar Prasad 13% Others 21% Vote Share Law Minister
  8. 8. Methodology We collected more than 4000 tweets containing the term '#Dreamcabinet'. The time period was May 16-19, 2014. After sorting out content which was not relevant (like jokes, questions etc), we narrowed down on tweets where there was a clear vote. Retweets were also included in our sample. The assumption is that if a person is retweeting a particular choice, this means he agrees with it.
  9. 9. Social Business Intelligence www.simplify360.com Simplify360 is the leading social business intelligence. Offerings include: • Social Marketing Suite for agencies • Social Contact Centre for BPOs • Social Command Centre for Enterprises We enable businesses to perform Online Reputation Management, Customer Service, Community Management, Social Media Research & Brand Auditing; Online Sales Lead Generation, and Consumer Sentiment Analysis.
  10. 10. Leaders use Simplify Clients Partners Worldwide Brazil and LatAM Saudi Arabia USA Worldwide Singapore & India
  11. 11. THANK YOU CONNECT WITH US

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