Social Media Marketing, Monitoring and Management Playbook

TABLE OF CONTENTS
INTRO

OUTLINE
1- Social Media Team
2- Social Media Stats
3- Social Media Proof

SERVICES

OFFENSE
4- Offensive Playbook
5- Offensive Players
6- Offensive System

DEFENSE
7- Defensive Playbook
8- Defensive Players
9- Defensive Reads

SPECIAL TEAMS
10- Special Teams Playbook
11- Special Teams Players
12- Special Teams Depth

COACHING
13- Coaching Playbook
14- Coaching Assistants
15- Coaching Depth

PRICING

QB PLANS
16- Quarterback Pricing
17- Quarterback Details
18- Quarterback Extras

WHY US?
19- We Crush Competition
20- Free Agent vs Drafting
21- Quarterback ROI

GAME TIME
22- Strategy
23- Playbook
24- First and Ten

*pro bow l and super bow l quarterbacks only
©2012 SocialQB - All Rights Res er ved - 800-387-8144 - w w w .s ocialqb.com - info@s ocialqb.com

OUTLINE

SOCIAL MEDIA TEAM

SOCIAL MEDIA STATS

SOCIAL MEDIA PROOF


SOCIAL MEDIA TEAM

YOU GET MORE VISIBILITY, MORE TRAFFIC, MORE LEADS OR IT’S FREE*!

We market you everywhere to attract new customers, retain current and build awareness.

Social MARKETING

Media Social
Mobile
offensiv e players

OFFENSE Email

We monitor what’s being said about you because anyone can post rumors / fake rev iews.

Social MONITORING

Media Reviews
Reputation
defensiv e players

DEFENSE Competition

We manage everything from your social strategy to social policies and audit the results.

Social MANAGEMENT

Media Strategies
Analytics
COACHING Auditing

We motivate your social traffic using engagement to become fans, leads and sales.

Social MOTIVATION

Media Acquire
Engage
special teams players

SPECIAL TEAMS Conv ert

Social media = word of mouth, referrals, reputation, traffic, leads and sales.
Your current and potential customers are already on social media! Are you ready to get in the game?

*90 day minimum commitment, leads require ‘super bow l’ plan, free constitutes additional 90 days no cost

SOCIAL MEDIA STATS

Over 85% of all adult online users are connected to one or more social media channels.

(and this percentage is growing every year)

Users Gender Age Education Income

Facebook 1 Billion 43% Male 0-24 (14%) Less Than HS (9%) $0-$25k (9%)
57% Female 25-34 (18%) High School (10%) $25k-50k (33%)
35-44 (22%) Some College (57%) $50k-$100k (47%)
45+ (46%) College Degree (24%) $100k+ (11%)

Additional Data: Avg friend count is 130, avg visits per month is 40 and avg time on site is 23 minutes


Twitter 498 Million 41% Male 0-24 (19%) Less Than HS (9%) $0-$25k (15%)
35-44 (25%) Some College (59%) $50k-$100k (37%)
45+ (33%) College Degree (24%) $100k+ (10%)

Additional Data: 36% tweet once a day, 54% of tweeters are mobile and avg time on site is 11 minutes


LinkedIn 175 Million 50% Male 0-24 (4%) Less Than HS (3%) $0-$25k (7%)
35-44 (32%) Some College (37%) $50k-$100k (50%)
45+ (49%) College Degree (50%) $100k+ (21%)

Additional Data: 2 million companies, 64% of users for business growth, and avg time on site is 8 minutes

Source: onlinemba.com

SOCIAL MEDIA PROOF

NOT SURE IF SOCIAL MEDIA WORKS? LETS CHECK THE RECORD...

*A significant 85% of businesses indicated that their social media
efforts have generated more exposure for their businesses.
Increasing traffic was the second major benefit, with 69% reporting positive.

Social Media = More Exposure
More Exposure = More Traffic
More Traffic = More Leads
More Leads = More Sales

More Sales =

Why should small business embrace social media fast?
Because word of mouth stays their, referrals grow their, reputation shows their and your customers ARE their!

*2012 Social Media Marketing Industry Report

OFFENSE

OFFENSIVE PLAYBOOK

OFFENSIVE PLAYERS

OFFENSIVE SYSTEM


OFFENSIVE PLAYBOOK

MORE VISIBILITY = MORE TRAFFIC = MORE LEADS = MORE SALES!
YOUR CUSTOMERS ARE IN THE STANDS! GET YOUR TEAM ON THE FIELD!

SOCIAL MEDIA - Your customers are already their. It’s time to get your business more v isible their.
● We update all your multiple social networks and blogs with your content and messages. Actively posting on social
media will drive traffic to your website which generate leads that turn into customer sales.

AUTORESPONDERS - Get the conversation and relationship started immediately! No need to wait.
● We set up autoresponders to welcome and include custom messages to all users who opt-in to your email newsletter,
text messaging campaigns and social media sites like Facebook and Twitter.

SOCIAL CRM - Be more targeted with your messages and keep customers and potentials in groups.
● Our contacts crm will manage all your social, email and mobile contacts in one place. Store details about your contacts
from multiple sources and group your contacts for easy distribution & tracking.

EMAIL MARKETING - Keep ev eryone up to date about your company news and your industry news.
● Send professional-looking marketing emails & newsletters. SocialQB is the easiest way to send and track email
campaigns. Track opens, unsubscribes, forwards and build and manage your mailing list.

MOBILE MARKETING - Drive traffic to your location or website with an almost guaranteed open rate.
● Reach customers and prospects via SMS/Text and use SocialQB to send customers promotional codes and
announcements about deals and sales. We can send messages to any network in the world.

SIGN-UP FORMS - We know you love leads so we nev er stop inviting potentials to join your ranks.
● We can add a signup form to your website and capture new contacts and prospects. You can define which fields to
capture and configure autoresponders to reach out to new leads to grow your base.

AUDIENCE BUILDING - Find potentials with similar interests and lets start engaging on their turf.
● We help you find new customers and grow your following by automatically reaching out to targeted prospects around
the world or in your local area by matching them to specific criteria you define.

ROI ...
brand v isibility, increased leads, customer retention, new revenue streams, more professional image


OFFENSIVE PLAYERS (sites w e market)

Type Sym bol Nam e Tr affic (m o) Des cr iption

Social Facebook 1,000,325,981 A social netw orking service for staying connected betw een
Streams individuals, businesses, and communities. With over 901 million active
users, Facebook is a great w ay to stay connected through their main
site and mobile app to keep your friends and even clients updated on
your life and/or business.

Social Streams Linkedin 175,719,853 A professional social media netw ork in w hich users can build up their
connections even w ith people w ho are not registered. Users can
upload their resume and design their page to show their w ork and
talents to other members in hopes of possibly finding jobs or for hiring
managers to search for potential candidates for their company.

Social Streams Tw itter 498,862,688 An online social netw ork and microblogging service. Users can
subscribe to various companies, friends, family, and even celebrities.
They can w rite posts of up to 140 characters per posting and share it
w ith their follow ers. There are about 340 million tw eets a day and
about 140 million active users.

Photo and File Flickr 17,666,191 An image and video hosting w ebsite w ith an online community. Users
Sharing can share or view images and/or videos. There are about 6 billion
images to view and can be broken dow n based upon keyw ords and
searches. You do not have to be a member to view images although to
upload content you must be a member.

Photo and File Scribd 4,048,343 An online document-sharing w ebsite that allow s users to post
Sharing documents to be view ed by others. Documents can be in various
formats and are generally free to read w ithin the site. There is a
subscription cost to dow nload them to your computer and some users
do charge to read their documents posted.

Photo and File Slideshare 6,597 A w orldw ide community for sharing presentations. They are a
Sharing professional and educational community that spreads content virally
through blogs and social netw orks. Businesses and individuals can
upload content to share ideas, conduct research, and connect w ith
others w hile generating new leads for their business. Documents are
dow nloadable and view able to anyone.

Status Updates and Bebo 339,923 A social netw ork w here users can post blogs, photographs, music,
Microblogging videos, and even questionnaires on their personal profile page.

Status Updates and Friendfeed 97,088 A real time feed that consolidates updates from social media and social
Microblogging netw orking w ebsites, blogs, and other types of feeds. You can post
new discussions or just customize w hat you’d like to share.

Status Updates and Myspace 21,579,107 Social Media netw orking service w here users can completely
Microblogging customize their profile including background images and music played
w hen someone is on their page. It has gone under many redesigns to
keep it up-to date w ith over 20 million users.

Status Updates and Ping.fm 54,392 A simple and free service to update your social netw orks from almost
Microblogging any device to anyw here. Compatible w ith services such as tw itter,
facebook, linkedin, flickr, and delicious.


Status Updates and Plurk 36,075 A social media and micro-blogging service that allow s their users to
Microblogging send short messages or updates up to 140 characters in length. Plurk
w as designed to create a balance betw een blogs and social netw orks.

Location Foursquare 1,911,495 Location based social netw ork w hich allow s users to check-in at
Based Services venues using a mobile application, text message, or w ebsite. Locations
are based upon GPS hardw are and each check in is shared w ithin
their friends. Companies can list specials and w hen customers
check-in they can unlock the deal.

Delicious 468,752 A social bookmarking w eb service used for storing, sharing, and
Link Sharing and discovering. Users can tag their bookmarks and view bookmarks that
Bookmarking other users have shared. Users can group similar links to create stacks
w hich can then be view ed by others.

Diigo 209,431 A social bookmarking w ebsite that allow s users to bookmark and tag
Link Sharing and pages. Users have the ability to highlight certain parts of w ebsites and
Bookmarking apply sticky notes to the w eb pages. Lists can be private or shared
publicly w ithin the w ebsite.

Identi.ca 22,974 An open social netw ork and micro-blogging service. Allow s users to
Link Sharing and send text updates up to 140 characters long. It separates itself from
Bookmarking Tw itter because it has XMPP support and personal tag clouds. They
also allow free export and exchange of personal and friend data. Posts
can be fed into tw itter as w ell.

Instapaper 62,877 A service that saves articles for later to read. Free to sign up and the
Link Sharing and service saves the articles in a read later bookmarklet and presents
Bookmarking them in a readable text layout. For a $1/month subscription users can
do full-text searches. Apps on the phone/tablet do have a fee.

Read It Later 11,182 Now know n as Getpocket.com Users can bookmark any article, video
Link Sharing and or w ebpage to view later.
Bookmarking

Blogs BlogSpot 65,691,463 A blog-publishing service that allow s users to blog w ith time-stamped
entries. Users have the ability to organize blogs by labels, drag and
drop template editing interface, and reading permissions for other
users.

Blogs MetaWeblog N/A A program interface that enables users to w rite, edit, delete blog
entries.

Blogs Moveable Type 153 A social publishing platform that gives users the ability to create
w ebsites, add blogs, manage content, and build a social community.
Users pay a fee for the softw are.

Blogs Ning 2,274,492 An online platform for people and business to create custom social
netw orks. Users can create a community w ebsite that is customizable
and has the ability to support photos, videos, forums, and integration
w ith facebook, tw itter, google, and yahoo. Pricing plans start from $20
a year for a mini basic site and goes up to $600 a year for a custom
social experience.


Blogs Posterous 935,072 A blogging platform designed for mobile marketing and include the ability
to send files through emails. Such as attach photos, mp3’s,
documents, and videos. They have recently been acquired by tw itter.

Blogs Squarespace 829,904 A w eb publishing company that sells softw are for publishing platforms
and file server service. At a cost they provide you w ith the tools and
assistance needed to create and maintain a w ebsite.

Blogs Tumblr 20,643,278 A microblogging and social netw orking w ebsite that allow s its users to
post multimedia and other content. Users can follow one another or
make their blogs private.. Non-users can view content that users do
not mark private.

Blogs TypePad 5,375,179 A simple w ay for you and your visitors to ask and answ er real-time
questions from the convenience of your blog. You and your audience
can start engaging in real-time Q&A right now ! The Live Q&A module
has tw o key components: a streaming question ticker and a small
ask-box.

Blogs Wordpress 33,490,722 A free blogging softw are and content management system based on
PHP and MySQL. Most popular CMS in use on the internet. An
abundance of themes and plugins allow s you to transform your site
into w hat you w ish. Must have w ebhost first.


OFFENSIVE SYSTEM

UPGRADE YOUR BUSINESS TO AN ENGAGEMENT SYSTEM!
In the old world, communication was one way. You advertised and told your clients about your business. But in the
new world of social media, customers want a two way conversation. They want to interact with you and get to
know you. And they often want to interact with each other and talk about you. The good news is that you have an
opportunity to get involved in the conversation(s) before your competitors do.

Before Now

You advertised to find customers using radio, tv, Customers search to find you on the internet and
direct mail, newspaper, yellow pages, etc social media sites like Facebook, Twitter.

Customers learned more about you and your Customers learn about your business from each
business from yours ads and talking to you other and make decisions before calling.

Traditional Marketing Social Media Marketing

1. One-way conversation 1. Two-way conversation
2. Closed system 2. Open system
3. Opaque 3. Transparent
4. Mass marketing 4. One-on-one marketing
5. About ME 5. About you
6. Professional content 6. Brand and User-generated Content
7. Polished content 7. Authentic content
8. Metric: Reach/ frequency 8. Metric: Engagement
9. Actors/Celebrities 9. Actors: Users/Influencers
10. Economic decision-making 10. Community decision-making
11. Controlled communication 11. Unstructured communication
12. Pre-produced/scheduled 12. Real time creation
13. Top-down strategy 13. Bottom-up strategy
14. Formal language 14. Informal language
15. Passive involvement 15. Active involvement

Nearly half of consumers use a combination of
search and social media to fuel their purchasing decisions!! *Inc.com 2/24/11


DEFENSE

DEFENSIVE PLAYBOOK

DEFENSIVE PLAYERS

DEFENSIVE READS


DEFENSIVE PLAYBOOK

PEOPLE ARE TALKING ABOUT YOUR BUSINESS! ARE YOU LISTENING?

REPUTATION - We monitor your brand and company 24/7/365 and respond with your playbook rules.
● Are you monitoring your brand and reputation across social media websites like Facebook, Twitter, LinkedIn? Your
customers and competitors are talking about you online whether you're listening or not and anyone can post rumors
online, any time, including the competition.

REVIEWS - Negative rev iews can damage your bottom line. It’s time to track and respond more quickly.
● Are you responding to customers and potential customers across review websites like Yelp and Citysearch? Your
customers and competitors are talking about you online whether you're listening or not and anyone can post negative
fake reviews online, any time, including competitors.

COMPETITORS - What is your competition up to? We’ll keep you informed on all their social doings.
● Are you listening to what people are saying about your competition and industry on comments and blog sites like
Blogger, Youtube, Wordpress, Yahoo News and Google News? Your competitors may be a step ahead of you if you're
not listening to their conversations.

SOCIAL INBOX - Monitoring and replying to your social media messages is as easy as checking email.
● The longer negative material is on the internet, the more damage it does to your brand, reputation and bottom line but
how do you possibly listen to hundreds of different social platforms, blogs, review websites and forums at the same
time? Our social inbox makes it easy to monitor and reply to every piece of information and message about your
company and it’s social channels.

TEAM WORKFLOW - Control who in your company is authorized to post messages on your behalf.
● Manage accounts for multiple clients and contributors or create logins and allow them to manage things themselves.
Create user hierarchies and manage permissions. Purchase logins for your employees and team members. We can
define permissions for each user of what they can and can't do and set permissions to specify which users need
approval before their content can be published.

ROI ...
24/7 reputation monitoring, competitor watchdog, social message time savings, risk management


DEFENSIVE PLAYERS (sites w e monitor)

Type Sym bol Nam e Tr affic (m o) Des cr iption

Blog Backtype 4,022 Been recently acquired by tw itter it is a social analytics platform that
helps companies understand their social impact.

Blog Blogs N/A Discussion or information site published on the World Wide Web
consisting of discrete entries ("posts") typically displayed in reverse
chronological order so the most recent post appears first.

Blog Wordpress 33,490,722 A free blogging softw are and content management system based on
PHP and MySQL. Most popular CMS in use on the internet. An
abundance of themes and plugins allow s you to transform your site
into w hat you w ish. Must have w ebhost first.

Forum Get 416,829 Customer engagement platform that helps companies build better
Satisfaction relationships w ith their customers and prospects, and better
relationships mean better business. A friendly online environment to
encourage people to answ er each others' questions, pitch in to help
solve problems, and share all kinds of new ideas about how to improve
their product and processes.

Link Sharing and Identi.ca 22,974 An open social netw ork and micro-blogging service. Allow s users to
Bookmarking send text updates up to 140 characters long. It separates itself from
Tw itter because it has XMPP support and personal tag clouds. They
also allow free export and exchange of personal and friend data.
Posts can be fed into tw itter as w ell.

Link Sharing and Delicious 468,752 A social bookmarking w eb service used for storing, sharing, and
Bookmarking discovering. Users can tag their bookmarks and view bookmarks that
other users have shared. Users can group similar links to create
stacks w hich can then be view ed by others.

Link Sharing and Diigo 209,431 A social bookmarking w ebsite that allow s users to bookmark and tag
Bookmarking pages. Users have the ability to highlight certain parts of w ebsites and
apply sticky notes to the w eb pages. Lists can be private or shared
publicly w ithin the w ebsite.

Link Sharing and Quora 812,245 Quora aims to be the easiest place to w rite new content and share
Bookmarking content from the w eb. They organize people and their interests so you
can find, collect and share the information most valuable to you.

New s Google New s 8,510,012 New s stories both local and w orldw ide.

New s MSN 86,305,736 Microsoft portal offering MSNBC new s, sports, music, entertainment,
w eather, shopping, and more.

New s Yahoo 154,711,056 Global Internet brand that offers new s, sports, email, music,
entertainment, w eather, shopping and more.


Online TV Blip.tv 912,818 Open video netw ork that hosts and distributes original w eb series from
professional and up-and-coming producers. Watch dramas, comedies
and other series for free.

Photo and File Flickr 17,666,191 An image and video hosting w ebsite w ith an online community. Users
Sharing can share or view images and/or videos. There are about 6 billion
images to view and can be broken dow n based upon keyw ords and
searches. You do not have to be a member to view images although to
upload content you must be a member.

Photo and File Photobucket 15,923,483 Photobucket offers image hosting, free photo sharing and video
Sharing sharing. Upload your photos, host your videos, and share them w ith
friends.

Photo and File Picasa 1,267 Image organizer and image view er for organizing and editing digital
Sharing photos, plus an integrated photo-sharing w ebsite.

Photo and File Youtube 157,714,398 video-sharing w ebsite w here users can upload, view and share
Sharing videos w ith other users and non-users

Review Board CitySearch 10,274,596 Citysearch is the essential local guide for living bigger, better and
smarter in your city. Covering more than 75,000 locations nationw ide,
w e combine in-the-know editorial recommendations, candid user
comments and expert advice from local businesses, and w e keep you
connected to the most popular and undiscovered places w herever you
are

Review Board Complaints 791,092 The most trusted and popular consumer complaints w ebsite
Board

Review Board Hello Peter 3,979 Online customer service site. We give the consumer the opportunity to
report on treatment you receive from any supplier quickly and for free.

Review Board Trip Advisor 18,160,309 Unbiased hotel review s, photos and travel advice for hotels and
vacations - Compare prices w ith just one click.

Review Board Yelp 20,862,996 User Review s and recommendations of restaurants, nightlife,
entertainment, services and more.

Search Engine Blekko 3,152,497 Spam free search engine w ith their ow n craw l, index, ranking model,
w ebserver and database..

Search Engine Ice Rocket 56,155 Real-time blog search engine. Trends tracking.

Search Engine Truveo 5,882 Search engine for w eb video operated by AOL.


Social Stream Facebook 1,000,325,981 A social netw orking service for staying connected betw een
individuals, businesses, and communities. With over 901 million active
users, Facebook is a great w ay to stay connected through their main
site and mobile app to keep your friends and even clients updated on
your life and/or business.

Social Stream Google+ 22,285,516 Social Netw ork that aims to make sharing on the w eb more like sharing
in real life.

Social Stream Linkedin 175,719,853 A professional social media netw ork in w hich users can build up their
connections even w ith people w ho are not registered. Users can
upload their resume and design their page to show their w ork and
talents to other members in hopes of possibly finding jobs or for hiring
managers to search for potential candidates for their company.

Social Stream Tw itter 498,862,688 An online social netw ork and microblogging service. Users can
subscribe to various companies, friends, family, and even celebrities.
They can w rite posts of up to 140 characters per posting and share it
w ith their follow ers. There are about 340 million tw eets a day and
about 140 million active users.

Status Updates and Friendfeed 97,088 A real time feed that consolidates updates from social media and social
Microblogging netw orking w ebsites, blogs, and other types of feeds. You can post
new discussions or just customize w hat you’d like to share.

Status Updates and Plurk 36,075 A social media and micro-blogging service that allow s their users to
Microblogging send short messages or updates up to 140 characters in length. Plurk
w as designed to create a balance betw een blogs and social netw orks.

Status Updates and Reddit 1,684,897 A type of online community w here users upload, view , and vote on
Microblogging content.


TOP 10 DEFENSIVE READS

A GOOD QUARTERBACK KNOWS HOW TO READ DEFENSES.
HERE ARE THE TOP 10 SOCIAL MEDIA READS...

1. PROBLEMS
does a current customer have an issue that can still be resolved. let customer service shine!

2. COMPLAINTS
negative reviews, negative comments. competitors falsely posting? disgruntled x-employee?

3. QUESTIONS
sales and service inquiries as possible new leads. don’t let these possibilities go unanswered!

4. COMPLEMENTS
turn good feedback into a brand advocate and/or testimonial. collect social recommendations.

5. IMPACTS
do you know if your postings are working or not? what are people saying about your offers?

6. CORRECTIONS
be proactive in industry news, rumors or crisis. don’t let issues fester and grow uncontrolled.

7. COMPETITION
what are they doing with social media? do you know what customers are saying about them?

8. INFLUENCERS
befriend and recruit those who are talking and getting a lot of attention from your social sites.

9. RECRUITS
don’t miss out on possible partnerships, bartering opportunities, employment/position fillings.

10. INFRINGEMENTS
combat spam, competitor influence and infiltration on your social media from outside sources.


SPECIAL TEAMS

SPECIAL TEAMS PLAYBOOK

SPECIAL TEAMS PLAYERS

SPECIAL TEAMS DEPTH


SPECIAL TEAMS PLAYBOOK

SOCIAL MEDIA TRAFFIC IS ONLY THE BEGINNING...WE HELP YOU CONVERT!

We help drive new traffic, engage your customers and conv ert that traffic to leads or sales.

SIGN UP: We build a form on your Facebook page to capture fan data for future follow up campaigns.

REFERRAL: We give fans a chance to unlock special offers in exchange for getting friends to sign up.

EXCLUSIVE: We reward your fans who like you by giving them access to special offers, deals or content.

FAN FAVES: We run contests to get fans involved and get feedback from them about new products, etc.

QUIZ: We ask your fans trivia questions, or see what they think of your newest products or content.

TUG OF WAR: We set up fun, participatory showdowns between two things to increase fan acquisition.

VIDEO CONTEST: We run contests that encourage fans to share and vote on user generated videos.

PHOTO CONTEST: We engage fans by having them vote on photos or other user generated content.

FAN PROFILES: We showcase your most active and influential fans while growing your “talking” score.

LOOK BOOK: We showcase your products to drive online and in-store purchases or exclusive content.

DEALS: We share your deals and discounts to incentivize your fans to make purchases online or in-store.

FUNDRAISE: We help you raise donations and rally your fans around your cause by creating fun contests.

ROI ...
social growth, customer engagement, new fans, new emails, increased traffic (coupons), more sales


SPECIAL TEAMS PLAYERS*

*available for super bow l quarterback only

SPECIAL TEAMS DEPTH

WE GATHER IN-DEPTH KNOWLEDGE AND KEY METRICS FOR EVERY APP

All campaign apps have built in social actions that drive campaign virality –
Liking, commenting, retweeting, and more!

Categories & Posts
● Categorizes all content posted to your Facebook Timeline
● Discovers popular historic and real time content
● Optimizes marketing messages, campaigns, and offers
● Automatically archives all posts, along with key
performance metrics about engagement, reach, and
click-throughs

Fan Database
● Creates a social profile for every person who Likes,
comments or shares your Timeline content
● Captures Facebook ID & profile data, email addresses
● Segments fans in real-time, and discovers who's most
engaged, influential, and loyal
● Can run targeted promotions via email, social campaigns,
ads, and more

Insights & Actions
● Easy, actionable view of key Timeline content and fan
metrics
● Shows which content categories are driving real time
page activity
● Shows most active fans, new fans added, and a trending
view of both fan growth and loyalty


SPECIAL TEAMS DEPTH

WE BUILD UP YOUR FAN BASE, FIND THEIR INTERESTS AND WHO THEY ARE

1. Build an active fan base
We have 19 Facebook & Twitter campaign apps to
drive reach, engagement, clicks, and conversions.
Each with a unique goal in mind.

2. Find out their interests
We categorize your posts and discover which
categories are most popular. We use this info to
optimize your posts, campaigns, and offers.

3. Find out who they are
We create a social profile for every person who
interacts with your page. We segment fans and run
targeted promotions to them via social campaigns,
ads, and more.

More Features:
Mobile first commitment Promo codes & printable coupons
Our apps are fully optimized for Apple iOS and Easily upload unique codes and coupon creative.
Google Android devices. Auto-generates barcodes.

Publish to web pages Conversion tracking
All apps can be deployed to web pages via Track sales and leads by campaign.
iFrames.

Fan & permission gating Real-time campaign reports
We help you acquire fans and followers and We can optimize your campaigns while they’re still
get permission to their profile info. running live.

CSS customization (*optional cost) Geo-targeting & languages
We can design custom campaigns via CSS. Run different campaigns for multiple countries and
Brand all aspects and links. regions with 17 languages supported.


COACHING

COACHING PLAYBOOK

COACHING ASSISTANTS

COACHING DEPTH


COACHING PLAYBOOK

SOCIAL MEDIA IS GROWING AT A RAPID PACE . . . WE HELP YOU KEEP UP.

SOCIAL STRATEGY - We help you develop a social strategy geared specifically for your business.
● So you’re on Twitter and have a Facebook page, but what are you trying to achieve? To reduce customer support
costs? Improve your brand awareness or product reputation? Do you need to increase product education? How about
increasing your website traffic to help improve search engine rankings? Do you know what social channels are best for
your industry so you're not wasting time?

SOCIAL POLICY - Protects your company and brand from insider uncertainty, accidents and abuse.
● Relying on employees to exercise good judgement is simply not enough nowadays. You need a company social media
policy that outlines do’s and don'ts of what’s permitted to be shared on social media websites and the internet. Don’t
wait until someone shares a proprietary company secret or active litigating legal positions. Protect your business and
your brand on social media with a policy.

SOCIAL SPYGATE - We help measure your social state and where that compares to the competition.
● Do you know where you rank on social media channels as compared to your competition? Is your company’s brand
consistent on each channel? Maybe you have no social media presence at all and need to understand where to start.
Before any strategy can be developed, it’s important to start by conducting online research on your channels and
competitors to determine what opportunities exist.

SOCIAL FILM ROOM - We coordinate with your marketing and PR team to improve social strategies.
● Social media is changing every day with a race to attract as many users/fans as possible because there’s only so
much market share. Most small businesses know about Facebook, Twitter, LinkedIn and others but there are new
social platforms popping up all the time. Which of these social channels are best for your business moving forward and
when should you jump into the arena to start promoting?

SOCIAL ANALYTICS - We help you track and measure what’s happening on all your social media sites.
● Powerful tracking and analytics to measure the effectiveness of your social and email campaigns. We track the
success of these marketing efforts to ensure their working and to help us paint a picture so we know what to work on
next. We track just about everything including clicks, referrers, shares, views, comments and more. We generate
detailed printer-friendly reports on each of your social profiles.

GOOGLE ANALYTICS - We help you measure your success better by pulling in your Google analytics.
● We connect our software to your Google Analytics account so you can see your website traffic right along side your
social media traffic. This makes it convenient for your marketing and PR staff to analyze data to make the best
decisions moving forward. Google Analytics is packed right in, enabling you to track the effects your social media and
email campaigns are having on website visits and pageviews.

ROI...
custom social game plan, risk management, your social analytics, competitor metrics


COACHING PLAYBOOK

Small businesses know it’s smarter to outsource social media management...

Social media outsourcing increases 128% in two years. Last year, 2011, the number doubled from 2010 to 28%
and this year the percentage rose yet again to 32% of businesses outsourcing their social media.


COACHING ASSISTANTS

WITH GREAT COACHES, THERE’S GREAT ASSISTANTS IN THE BACKGROUND
Here are just 10 of many assistant duties that having full service social media management benefits.

1. Track Your Competition
You not only need to know what’s going on with your own business, you need to know where you stand with your
competition in the space. You can just as easily track them as you do yourself with the right searches up.

2. Time Savings
Productivity is important to be efficient, and having to hire another employee for your social exploits is just too
expensive. As one business owner said, he used to spend 60 minutes now spends 2 minutes per day instead.

3. Brand Management
Using our dashboard allows you to track what people are saying about you and your product/service. Being able to
find these quickly and engage can prevent trying to put out forest fires of bad sentiment later.

4. Auto-Responders
The auto-responder let’s you be engaged with your audience without having to stare at the screen all day. This
can make sure that they don’t feel like they are wasting their time posting, then later you can get back to them.

5. Find New Customers
When you can track what people are talking about, you can narrow in on those who seem to have an interest in
what you have to offer, so that you can engage them and win them over.

6. See How Effective Each Post Is
Each message or post that you throw up on the screen can be tracked to see if anyone is responding to it.
Knowing this is important, because it allows you to find out what is effective and what is a flop.

7. Collaboration
Our dashboard gives you collaborative power so that coworkers across the building or across the world can work
together on your social media campaign, increasing both productivity and effectiveness.

8. Track More Than Just Social Sites
Not everything is said on Facebook, this can often give you even more insight since when someone comments on
a blog, they usually have something to say that you should be listening to.

9. Find Out if Your Traffic is Coming From Social Sources
The visits to your website – where are they coming from? Knowing whether they came from a Google search or a
social click-through lets you know where you need to focus your energy.

10. It Makes You Look Smart
Look like a genius for having the business savvy to hire SocialQB, and you definitely should know that you are
smart and business-savvy for doing so, and, well, the opposite if you are not.

*screenshots and services may differ based on quarterback selection

COACHING ASSISTANTS

ASSISTANT COACH - MARKETING
social media, email newsletter, text messaging


COACHING ASSISTANTS

ASSISTANT COACH - ENGAGEMENT
customer service, product/service inquiries, feedback


COACHING ASSISTANTS

ASSISTANT COACH - CRM
social contacts, custom fields, marketing groups


COACHING ASSISTANTS

ASSISTANT COACH - AUTORESPONDERS
facebook, twitter, linkedin, email and sms auto replies


COACHING ASSISTANTS

ASSISTANT COACH - MONITORING
exclusion filters, inclusion filters, google feed, geo targeted


COACHING ASSISTANTS

ASSISTANT COACH - ANALYTICS
engagement, clicks, likes, views, comments, demographics


COACHING DEPTH

COMPARE US TO OUR COMPETITION AND YOU’LL SEE THE DIFFERENCE
WE HAVE THE MOST DEPTH IN THE INDUSTRY. GUARANTEED.


COACHING DEPTH


QB PLANS

QB PRICING

QB DETAILS

QB EXTRAS


QUARTERBACK PRICING

Starting Quarterback $99/mo
● Daily posting to ALL your social networks and blogs (w e do the w ork)
● Collection of all your social feeds for faster response (as easy as checking your email!)
● Enterprise class HTML email marketing campaigns
● 24/7/365 reputation/brand monitoring across internet
● 24/7/365 detailed social reports and Google analytics
● Step by step social media strategy to get started fast

Pro Bowl Quarterback $299/mo (less than $10 a day!)
● INCLUDES ALL STARTER ABILITIES, PLUS...
● One on one quarterback camp for your assigned staff
● Unlimited posting to ALL your social networks and blogs
● Mobile marketing with optional “opt-in” toll free numbers
● Full service responses to any brand/company mentions
● Full service responses to all review/feedback mentions
● Positive feedback conversion to social brand advocates
● Additional user license and posting control for employees
● Data research of your industry to include in social strategy
● Social media policy creation for your employees and staff
● Weekly strategy calls to ensure cross-marketing consistency

Super Bowl Quarterback $499/mo
● INCLUDES ALL STARTER & PRO BOWL ABILITIES, PLUS...
● Social content writing to increase customer engagement
● Additional user licenses for a total of three staff members
● Monthly social media audits for direct competitor comparison
● Special teams apps to increase engagement, leads and sales

‘QUARTERBACK SELECTION’ SHEET INCLUDES FULL FEATURE LIST.


QUARTERBACK DETAILS

PICK YOUR SOCIAL QUARTERBACK...
SO YOU CAN GET BACK TO RUNNING YOUR BUSINESS.

OUR GUARANTEE...
MORE VISIBILITY, MORE PROTECTION, MORE TRAFFIC AND MORE LEADS OR IT’S FREE*.

QUARTERBACK Starter Pro Bowl Super Bowl

Monthly Pricing
(first 1000 fans** then +.05/fan/mo rounded to hundredth)
$199 $99/mo $399 $299/mo $599 $499/mo
No Long Term Contracts
(90 day commitment then month-to-month cancel anytime)

Quarterback Setup $99 $99 $99
(connection of social accounts, autoresponders, reports, etc)

Quarterback Camp
(one-on-one training on best practices using our dashboard)

OFFENSE (marketing) Starter Pro Bow l Super Bow l

Social Media
(posting of your content across all your social netw orks/blogs) daily unlimited unlimited

Autoresponders
(starts the engagement immediately and your relationships)

Audience Building
(seeks out new potential follow ers to build your tw itter base)

Social CRM
(keeps track of your social contacts and details w ith fields)

Sign-up Forms
(sign-up forms for w ebsite to gather new email/mobile leads)

Email Marketing (1000 credits monthly***)
(enterprise class html email new sletters for notifying customers)

Mobile Marketing (100 credits monthly***)
(stay in touch w ith customers and drive traffic to your business)

Content Writing
(let us compose great ideas to spark engagement w ith fans)

*minimum 90 day commitment, lead generation requires super bow l quarterback
**greatest number of fans, follow ers, connections or similar, rounded to the hundredth ***credits reset monthly

QUARTERBACK DETAILS

DEFENSE (monitoring) Starter Pro Bow l Super Bow l

Brand Monitoring
(monitors your reputation, business name, brand and keyw ords) self service full service full service

Review Monitoring
(monitors your review s on sites Yelp, Citysearch, TripAdvisor) self service full service full service

Competitor Monitoring
(keep an eye on your competitors, industry and segment new s) self service self service self service

Social Inbox
(collects service questions, inquiries, customer engagement) self service self service self service

Team Workflow
(coordinate staff responsibilities and message approval) + 1 license + 2 licenses

COACHING (management) Starter Pro Bow l Super Bow l

Social Strategy (per entity)
(detailed social strategy and goal creations to get started fast) + data research + data research

Social Analytics
(social reports and data tracking about your social media)

Google Analytics
(our dashboard integrates w ith your w ebsites Google analytics)

Social Policy (per entity)
(creation of social policy for employees, unlimited updates)

Social Film Room (per entity)
(week l y strategy adjustments w ith your marketing/PR teams)

Social Spygate (per entity)
(monthl y social research of your company and competition)

SPECIAL TEAMS (motivation) Starter Pro Bow l Super Bow l

Conversion Apps
(targeted engagement to grow your base and convert leads)

Why hire SocialQB? Because of our systems and people.
Social Media Dashboard (software system) and Social Media Managers (experienced people)

*minimum 90 day commitment, lead generation requires super bow l quarterback
**greatest number of fans, follow ers, connections or similar, rounded to the hundredth ***credits reset monthly

QUARTERBACK EXTRAS

R&D Email Credits Mobile Credits
Service Price Credits* Price Credits* Price

Audience Res ear ch $299/m o 900 $8 (0.009/ea) 200 $40 (0.20/ea)
( statistics on your
social fans/follow ers) 1,800 $15 (0.008/ea) 500 $75 (0.15/ea)

Social Media Audit 9,000 $70 (0.007/ea) 1,000 $120 (0.12/ea)
(research on your $199/ea
business/competitor) 18,000 $100 (0.005/ea) 5,000 $500 (0.10/ea)

Other
Service Price Service Price

Additional Us er Licens e Star ting at $49 Quar ter back Tr aining Star ting at $79/hr

Facebook Fan Page Star ting at $299 Social Account Cr eations Star ting at $199

Tw itter Back gr ound Star ting at $149 Cus tom HTML Tem plates Star ting at $299

Pr es s Confer ence (PR) Star ting at $499 Cons ulting Ser vices Star ting at $99/hr

A Clear Path to Social ROI: (super bow l plan) Motivation Apps
Fundraise Video Contest
1. We build you an active fan base
We Use 19 Facebook & Twitter campaign apps to Look Book Tug of War
drive reach, engagement, clicks, and conversions.
Photo Contest Sign Up
2. We find out customer interests Referral
Quiz
We discover which categories are most popular and
use this info to optimize your campaigns and offers. Deals Fan Faves

Exclusive Caption Contest
3. We promo target your customers
We segment fans and run targeted promotions via Fan Profiles
email, social campaigns, ads, and much more.


WHY US

WE CRUSH COMPETITION

FREE AGENT VS DRAFTING

QUARTERBACK ROI



WE CRUSH OUR COMPETITION AND WE CAN HELP YOU CRUSH YOURS.
THE TEAM WITH THE MOST POINTS WINS. JOIN THE WINNING TEAM.

JOIN US.

Social Streams US THEM Social Monitoring US THEM

Facebook Fan Page Stream Backtype

Facebook Group Stream Bizcommunity

Facebook Stream Blip.tv

Linkedin Stream CitySearch

Tw itter List Complaints Board

Tw itter Search Delicious

Tw itter Stream Digg

Status Updates US THEM Facebook

Bebo Flickr

Brightkite Status FriendFeed

Facebook Fan Page Google Blogs

Facebook Group Google Plus

Facebook Note Identi.ca

Facebook Page Note Linkedin

Facebook Post New s24


Facebook Status Photobucket

FriendFeed Picasa

Google Buzz Plurk

Linkedin Status Pressbox

Myspace Status Quora

Ping.fm Reddit

Plurk Tripadvisor

Tw itter Truveo

Autoresponders US THEM Tw eet Photo

Email/SMS Auto Responders Tw itter

Facebook Auto Responders WordPress

Linkedin Auto Responders Worldpronline

Tw itter Auto Follow er Yahoo Answ ers

Tw itter Auto Replies Yahoo New s

Tw itter Welcome Messages Yelp

Blogs US THEM YouTube

Blogspot Photo/File Sharing US THEM

MetaWeblog Facebook Page Album

Moveable Type Facebook Photo Album

Ning Flickr

Posterous MobyPicture


SquareSpace Scribd

Tumblr SlideShare

TypePad Links/ Bookmark US THEM

WordPress (self-hosted) Delicious

WordPress.com Diigo

Brand Monitoring US THEM Identi.ca

Brand/Keyw ord Monitoring Instapaper

Competitor Monitoring Read It Later

Review s Other Marketing US THEM

RSS US THEM Email Marketing

OPML Importer Text/SMS Marketing

RSS Auto Poster Facebook Contests

One of the most common questions we get here at SocialQB is “How does SocialQB compare to other leading
software?” Other leading software is a great tool, but it does have limited capabilities for someone who really
wants to dive deep into social media as a business. Other software is used primarily as a Facebook and Twitter
tool, whereas SocialQB is an all-around online marketing tool.

SocialQB offers services that other leading software does not including the ability to offer rebranding of your
Facebook and Twitter posts. We have put together a list of the features and services that SocialQB supports as
well as those that other leading software supports below.

In summation, other software can also be a useful social media tool, but if you are looking to do more than just
basic posting and want to delve into online business marketing, put SocialQB on your team today.


FREE AGENT VS DRAFTING

STOP!
Before you hire a full time
social media manager,
read this:

FREE AGENT THE DRAFT
(Outsourcing) (New Hire)

Taxes/HR/Paperwork No Yes

Training/Overhead No Yes
Vacation/Sick Days No Yes
Ready On Day 1 Yes Maybe

Research Expert Yes Maybe
Audience Builder Yes Maybe

Social Team Support Yes No
Proprietary Software Yes No

Email/Mobile Marketing Yes No

Less Than $10 a Day Yes No
Monthly Investment Only $299 $2400+

Instead of hiring a new employee, simply give SocialQB to your existing staff.
Let your HR, IT, marketing or front office secretary/assistant work directly with us to
handle all your social media in less than a few minutes a day using our dashboard.

Get the best of both worlds … message control, transparency, support...
without all the overhead and headaches of hiring.


QB RETURN ON INVESTMENT

SHOW ME THE MONEY!
(Jerry Maguire)

The hard truth is that it takes time to build up an online community to a point where you can see above average
results when compared to current traditional media. If you're just starting out or simply stuck with little or no
influence, remember you need to build an audience before anyone will listen and if people aren’t listening, your
messages will never be heard.

OFFENSE DEFENSE
● Client Retention ● Reputation Protection
● Brand Association ● Risk Reduction
● Increased Visibility ● Brand Measurement
● Immediate Revenue ● Building Trust
● PR and Exposure ● Unfiltered Feedback
● Client Education ● Improved Service
● Marketing Reduction ● Competitor Reporting
● Community Image

COACHING SPECIAL TEAMS
● Opportunity Creation ● Word of Mouth
● Perception Shifting ● Targeted Leads
● Network Growth ● Social Recommendations
● Customer Lifetime Value ● Focus Group Testing
● Social Efficiency ● Opportunity Creation
● Social Intelligence

Social media is no longer optional for business; it’s a fact of life. Today more than 80% of the
world’s online population uses social media, according to a recent report by comScore.

Effective community management can help to enhance product and brand loyalty, provide 24/7 focus groups,
foster a strong connection between your brand and your consumer, increase the traffic to your community areas
and to the rest of your website, help increase your referral business, turn word of mouth into a viral campaign, and
help to create a competitive differentiator.

THE VALUE OF A FACEBOOK FAN IS THEIR WILLINGNESS TO RECOMMEND.


GAME TIME

STRATEGY

PLAYBOOK

FIRST AND TEN


STRATEGY

SCORE FIRST AND LET YOUR COMPETITION PLAY CATCH UP...

THE TEAM WITH THE MOST POINTS,
WINS.


PLAYBOOK

OK, YOU’VE PICKED YOUR QUARTERBACK. LETS OPEN THE PLAYBOOK...

FIRST QUARTER (PLAN)
● ____ ASSESSMENT [answ er a few questions so w e can start on your personalized gameplan]
● ____ SOCIAL AUDITING* [lets take a look at w here you are currently in comparison to competitors]
● ____ GAME PLAN [w e’ve created goals, measured current position and picked players, let’s decide on a plan to get there]

SECOND QUARTER (RULES)
● ____ RULE BOOKS [decisions on how to handle specific social engagement like negative review s or questions]
● ____ SOCIAL POLICIES [risk management to protect your business from accidental or intentional public communications]

THIRD QUARTER (SETUP)
● ____ SETUP MONITORING [brand, company name, products, etc]
● ____ CONNECT SOCIAL PROFILES [facebook, tw itter, blog, etc]
● ____ CUSTOMER IMPORT
● ____ OPT-IN FORMS

FOURTH QUARTER (STAFF)
● ____ ASSIGNMENTS [w ho’s going to be your in-house qb?]
● ____ QB MINICAMP

*services are based on quarterback selection

FIRST AND TEN*

OK, YOU’VE FINISHED THE PLAYBOOK, LETS HUDDLE UP...IT’S GAME TIME!

HUDDLE UP*...
We schedule meetings with your marketing, PR and assigned in-house quarterback for a quick overview on what
services we’ll be providing your company and what their roles will be as it relates to these services. We’ll also give
them an overview of what (if anything) we’ll be needing from them to ensure a fast start and more importantly, a
seamless integration into your current marketing and promotions. We pride ourselves in helping companies
ensure their traditional marketing and social media marketing is always consistent.

FIRST DOWN
1. Implement social media icons and information into ev erything you can
○ website, signage, marketing materials, voicemails, advertising, etc

SECOND DOWN
2. Monitor, listen and begin engaging with your social media community
○ our social inbox makes this task as easy as checking the company emails

THIRD DOWN
3. Empower employees and staff to promote your new customer service channels
○ i.e. sales reps letting customers know they can find you on facebook, etc

FOURTH DOWN
4. Measure what’s working on the first three downs, make adjustments and make the sale!
○ our social tracking and reports will help you find the plays that always score

SOCIALQB CAN DELIVER YOU VISIBILITY, TRAFFIC AND LEADS BUT YOU HAVE TO PUNCH IT IN!

SCORE! TIME FOR YOUR TOUCHDOWN DANCE!

NO MORE SACKS. NO MORE PUNTS. NO MORE TURNOVERS.
But there’s still more work to do because training and practice never stops. Lets keep hitting the film room, hitting
the weights and running reps until your capacity for visibility, traffic, leads and sales is complete.

*services are based on quarterback selection, huddle up is not included w ith the starter qb

Social Media Marketing, Monitoring and Management Playbook

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