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The New Rules of
Employee Advocacy:
The 2015 Enterprise
Employee Engagement
Report
2
We surveyed 1,000 employees from
enterprise companies.
3
Workplace Communication Need to Improve
Both employees and managers agree that there isn’t enough
effective communication internally.
• 94% of employees want to hear more about what is going on from
leadership
• 86% of employees would feel more engaged if they were more
informed about company news and information
• 68% of executives believe they do a “good” job of communicating
4
…Only 21% of employees agree
5
The use of mobile to
accomplish everyday tasks is
increasing — especially for
working professionals.
6
Create a Consumer Experience for Employees
Employee communication strategies that adapt to consumer
expectations would work better.
• 82% of millennials want to receive company information via a mobile
app
• 76% of Gen X wants to receive company information via a mobile app
• 54% of Baby Boomers want to receive company information via a
mobile app
7
When employees are engaged and
well-informed, they will engage and
inform their network.
8
Employee Engagement Leads to Employee Advocacy
Employees who feel connected with the brand are also more
empowered to advocate for the brand.
• 93% of employees say they would be good at advocating for the
brand
• 87% of employees see the career benefits of advocating for the brand
9
Why Don’t Employees Already Advocate?
• 55% of employees don’t share about the brand because they are
worried they’ll get in trouble
• Because 44% of employees don’t know what information they can
and can’t share.
10
Be Better Connected
We believe connection drives
engagement, productivity and
advocacy for modern enterprises.
11
Thank you

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The New Rules of Employee Advocacy: The 2015 Enterprise Employee Engagement Report

  • 1. The New Rules of Employee Advocacy: The 2015 Enterprise Employee Engagement Report
  • 2. 2 We surveyed 1,000 employees from enterprise companies.
  • 3. 3 Workplace Communication Need to Improve Both employees and managers agree that there isn’t enough effective communication internally. • 94% of employees want to hear more about what is going on from leadership • 86% of employees would feel more engaged if they were more informed about company news and information • 68% of executives believe they do a “good” job of communicating
  • 4. 4 …Only 21% of employees agree
  • 5. 5 The use of mobile to accomplish everyday tasks is increasing — especially for working professionals.
  • 6. 6 Create a Consumer Experience for Employees Employee communication strategies that adapt to consumer expectations would work better. • 82% of millennials want to receive company information via a mobile app • 76% of Gen X wants to receive company information via a mobile app • 54% of Baby Boomers want to receive company information via a mobile app
  • 7. 7 When employees are engaged and well-informed, they will engage and inform their network.
  • 8. 8 Employee Engagement Leads to Employee Advocacy Employees who feel connected with the brand are also more empowered to advocate for the brand. • 93% of employees say they would be good at advocating for the brand • 87% of employees see the career benefits of advocating for the brand
  • 9. 9 Why Don’t Employees Already Advocate? • 55% of employees don’t share about the brand because they are worried they’ll get in trouble • Because 44% of employees don’t know what information they can and can’t share.
  • 10. 10 Be Better Connected We believe connection drives engagement, productivity and advocacy for modern enterprises.