CREATIVITY DIFFERENTFROM INNOVATION? Ideas are not enough :- Ideation is abundant, implementation is scarce- Ideas do not implement themselves, people implement ideas A form of irresponsibility :- Creative ideas but no follow through- Relationship of irresponsibility to ideation Psychology of the creative type :- Freewheeling ideas and fantasies- Responsibility of implementation is a risk
CASE STUDY TATA NANO “THE PEOPLE‟S CAR” An idea converted into innovation Inspiration of this idea:1. Unfulfilled need of customers2. Unfulfilled need of safe, affordable, all weather alternative. Ratan Tata‟s idea was implemented by his Tata Motors Team Areas of innovation:1. Price2. Target cost approach3. Promotion4. Place / result
It broke the following myths: Cheap means unsafe Rear engine cars are unsafe Nano will create more pollution It will have no storage space
• COMPANIES APPROACH CREATIVE PEOPLE FOR ADVICES.• CREATIVE PEOPLE DON‟T TAKE RESPONSIBILITIES• CREATIVE EXECUTIVE…….THE COMPANY‟S MALCONTENT.• THE MOST CREATIVE MEN ARE ALWAYS COMPLAINING.
PROBLEMS WITH CREATIVITY WHY ARE THE CREATIVE DOORS CLOSED?? WHAT PROBLEMS DOES A CREATIVE IDEA FACE IN AN ORGANIZATION?. TWO WAYS OF MAKING AN IDEA USEFUL A PRACTICAL IDEA CAN CHANGE YOUR LIFE.
EXAMPLES OF BRAND- CREATORSRashmi Shetty- Salman Khan‟s manager
BRAND-CREATOR HAPPY CREATIVE SERVICES Dont shop, Flipkart it!„ For the current shoppers of flipkart.com
Making Ideas Useful. What is the answer for the man with a new idea?• He must work with the situation as it is.• Behave responsibly.
Deciding Factors: Position and Idea. Complexity of the Idea. Nature of the Industry. Attitude and Job of the Person.Need For DisciplineParkinson‟s FlawFrom Creativity To Innovation
CREATION GONE WRONG AAKASH TABLET 35$- low priced tablets Ambition Not Enough Reasons for failure- poor hardware, poor connectivity, low memory No Entertainment, Comparable to mobiles.