Creativity group 7

200 views

Published on

topic- Creativity is not enough

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
200
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Creativity group 7

  1. 1. CREATIVITY IS NOT ENOUGH
  2. 2. CREATIVITY DIFFERENTFROM INNOVATION? Ideas are not enough :- Ideation is abundant, implementation is scarce- Ideas do not implement themselves, people implement ideas A form of irresponsibility :- Creative ideas but no follow through- Relationship of irresponsibility to ideation Psychology of the creative type :- Freewheeling ideas and fantasies- Responsibility of implementation is a risk
  3. 3. CASE STUDY TATA NANO “THE PEOPLE‟S CAR” An idea converted into innovation Inspiration of this idea:1. Unfulfilled need of customers2. Unfulfilled need of safe, affordable, all weather alternative. Ratan Tata‟s idea was implemented by his Tata Motors Team Areas of innovation:1. Price2. Target cost approach3. Promotion4. Place / result
  4. 4. It broke the following myths: Cheap means unsafe Rear engine cars are unsafe Nano will create more pollution It will have no storage space
  5. 5. • COMPANIES APPROACH CREATIVE PEOPLE FOR ADVICES.• CREATIVE PEOPLE DON‟T TAKE RESPONSIBILITIES• CREATIVE EXECUTIVE…….THE COMPANY‟S MALCONTENT.• THE MOST CREATIVE MEN ARE ALWAYS COMPLAINING.
  6. 6. PROBLEMS WITH CREATIVITY WHY ARE THE CREATIVE DOORS CLOSED?? WHAT PROBLEMS DOES A CREATIVE IDEA FACE IN AN ORGANIZATION?. TWO WAYS OF MAKING AN IDEA USEFUL A PRACTICAL IDEA CAN CHANGE YOUR LIFE.
  7. 7. EXAMPLES OF BRAND- CREATORSRashmi Shetty- Salman Khan‟s manager
  8. 8. BRAND-CREATOR HAPPY CREATIVE SERVICES Dont shop, Flipkart it!„ For the current shoppers of flipkart.com
  9. 9. Making Ideas Useful. What is the answer for the man with a new idea?• He must work with the situation as it is.• Behave responsibly.
  10. 10. Deciding Factors: Position and Idea. Complexity of the Idea. Nature of the Industry. Attitude and Job of the Person.Need For DisciplineParkinson‟s FlawFrom Creativity To Innovation
  11. 11. CREATION GONE WRONG AAKASH TABLET 35$- low priced tablets Ambition Not Enough Reasons for failure- poor hardware, poor connectivity, low memory No Entertainment, Comparable to mobiles.
  12. 12. PRESENTED BY ABHISHEK SINGH- 168 JIGNA SANGHANI- 150 PUJA THAKKAR- SNEHA R. SAHANI- 159 VIKRANT TENDULKAR- ZUBIN MEHTA- 147

×