The document discusses consumer goals that align with the Clean Power Plan (CPP) to cut carbon emissions and improve public health through a cleaner energy mix while stimulating economic growth. Key findings from SGCC research indicate that consumers prioritize a cleaner energy mix, understand the urgency of climate action, and desire enhanced technology for energy management and cost savings. Insights into consumer segments highlight their alignment with the CPP objectives, offering valuable guidance for utility companies.

1. Consumers' Stated Goals Align With
Plan
Power
SGCC research & overview
Clean

2. CPPAimsFor
2032:
Cut carbon emissions
W W W 2 . E P A . G O V / C L E A N P O W E R P L A N
Increase public health
A cleaner energy mix that will stimulate
economic growth

3. Goalsofthe
smartgrid:
Achieve grid efficiencies; easier adoption
of renewables & technology
W W W . W H A T I S S M A R T G R I D . O R G
Improve individuals ability to manage
energy usage; lowering costs
Upgrade and stabilize the national grid;
fewer outages, blackouts and surges

4. CPP goals clearly mirror
the capabilities of the
smart grid, but what do
consumers want?

5. A Cleaner Energy Mix
TOP BENEFIT CHOSEN BY CONSUMERS
SGCC research, Consumer Pulse
& Segmentation studies, found that the
majority of consumers consider this
benefit the most important utility grid
investment

6. Other Goals
72% OF CONSUMERS UNDERSTAND THE
NEED TO ACT ON CLIMATE CHANGE
Consumer desires include increased
sustainability, technology/apps enabling
remote management of energy and cost
savings.

7. Final Takeaways:
SGCC research IDs energy-related
interests and perceptions
Consumer sentiment favors the same
goals of the CPP
Understanding consumer segments
provides valuable insight for utilities

8. VISIT
WWW.SMARTGRIDCC.ORG