More Related Content Similar to The Social Enterprise (11) More from Laurel Papworth (20) The Social Enterprise1. CEBIT 2009
SOCIAL ENTERPRISE
PHOTO:TECHMARKETING
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
2. Social Web Workshop
Audit
How many of you...
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
3. CEBIT 2009
OSIRRA.COM
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
4. Social Web Workshop
Part One
Right Here, Right Now
Opportunity or Challenge?
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
5. CEBIT 2009
SOURCE: FORRESTER RESEARCH & ASIA PACIFIC
TECHNOGRAPHICS® SURVEY, Q2 2008
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
6. CEBIT 2009
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
7. Social Media Workshop
21.5 Million Australians
8 Million over 18 y.o.
5 Million Actives
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
8. CEBIT 2009
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
9. CEBIT 2009
Marketing
88% of marketers are using social media to
market their businesses, but 72% have only been
doing so for a few months or less;
81% of all marketers indicated that the No. 1
advantage is generating exposure for the
business,followed by increasing traffic and
building new business partnerships;
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
10. Already Using...
•Google Docs, Open Office
to share files
•Twitter to communicate
status, and ask questions
•PBWiki or MediaWiki to
share documents
•Facebook as directory
pages and staff alumni
•Delicious to share intranet
pages
DION HINCHCLIFFE
11. Social Media Workshop
The CEO of Zappos,
Tony Hsieh, uses social
extensively and now has
300 customer service
reps at the company on
Twitter TEXT
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
13. CEBIT 2009
HUTCH CARPENTER
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
14. CEBIT 2009
MARC ANDREESON’S BLOG
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
15. CEBIT 2009
I.T & INNNOVATION
FORRESTER 2009
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
16. CEBIT 2009
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
17. THE BEST OPEN SOURCE CREATIVE TOOLS
Compiled by Gary Hayes and Laurel Papworth
COLLABORATIVE OPEN SOURCE
PUBLISHING CONFERENCING, MEDIA (FREE TO USE)
PROJECT/
OPEN SOURCE FORUMS AND CREATIVE TOOLS
KNOWLEDGE
TOOLS MEETING
MANAGEMENT
TOOLS
CREATIVE
EDUCATION OPEN
SOURCE TOOLS
18. Social Web Workshop
Part Two
Embracing The Social Enterprise
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
19. CEBIT 2009
SOCIAL
ARCHITECTURE
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
20. CEBIT 2009
Funding
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
21. CEBIT 2009
Funding
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
22. CEBIT 2009
SAME THING, ON WEB
Financials
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
23. CEBIT 2009
Customer Service
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
24. CEBIT 2009
ADAPTED FOR
ENTERPRISE
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
25. CEBIT 2009
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
26. CEBIT 2009
STAFF
GUIDELINES
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
27. CEBIT 2009
Sales
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
28. CEBIT 2009
eBay:
25,000 developers with 1,900 certified applications.
8 billion API requests,
$$$$$ transactions up 84 % annually.
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
29. CEBIT 2009
eBay API
Submit items for listing on eBay
Get the current list of eBay categories
View information about items listed on eBay
Get high bidder information for items you are selling
Retrieve lists of items a particular user is currently selling through eBay
Retrieve lists of items a particular user has bid on
Display eBay listings on other sites
Leave feedback about other users at the conclusion of a commerce
transaction
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
30. CEBIT 2009
API (Sales)
Salesforce.com: Reported on their blog on Jan 8th
of this year that over 40% of all of Salesforce.com
traffic comes from their API.
Amazon: 140,000 registered developers. Third-party
sellers = 28% of Amazon’s second-quarter unit
sales, or $490 million.
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
31. CEBIT 2009
PROJECT
MANAGEMENT
Project
Management
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
32. CEBIT 2009
OPEN
OUTSOURCING
HR Recruitment
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
33. CEBIT 2009
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
34. CEBIT 2009
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
35. CEBIT 2009
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
36. CEBIT 2009
LaurelPapworth.com
laurel@laurelpapworth.com
0432684992
http://slideshare.net/silkcharm
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© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm