2. Google - SEO Factor
Google is the largest search engine and processes at least 95% of the world’s web searches using its
algorithms. Its commitment is to give searchers the best possible search engine results.
3. Google Penalty
A Google penalty is the negative impact on a website's search rankings based on updates to
Google's search algorithms and/or manual review.
The penalty can be an unfortunate by-product of an algorithm update or an intentional
penalization for various black-hat SEO techniques.
Google penalties can result in the drop of rankings for every page of a site, for a specific keyword,
or for a specific page. Any drop in rankings brings with it a major drop in traffic for the site.
To find out if a website has been affected by a Google penalty, website owners can use Google
Webmaster Tools as well as analyse the timing of their traffic drop with the timing of known
Google updates.
5. The Home Depot
Company:-
The Home Depot is a home improvement supplies superstore that sells tools, construction
products and services.
It operates many big-box format stores across the United States (including all 50 U.S. states), all ten
provinces of Canada, as well as Mexico.
In terms of overall revenue reported to the U.S. Securities and Exchange Commission, the company
is the largest home improvement retailer in the United States.
Penalty Reason:-
In 2012, The Home Depot asked its partners to link to their site with recommended anchor text and
suggested that these links could be hidden (i.e. using white text on white background, placing text
behind an image).
Penalty:-
Many pages degraded from their first page rank.
Penalty Duration:-
2 months
Note: Today this penalty would lead to a potential loss of traffic of around 37.13 million
6. Forbes
Company:-
Forbes is an American business magazine. Published bi-weekly, it features original articles on
finance, industry, investing, and marketing topics.
Forbes also reports on related subjects such as technology, communications, science, and law.
The magazine is well known for its lists and rankings, including its lists of the richest Americans
(the Forbes 400) and rankings of world's top companies (the Forbes Global 2000). Another well-
known list by the magazine is the The World's Billionaires list.
Penalty Reason:-
In February 2011, company was caught red-handed while selling links on their own website. Google
sent Forbes a notification email calling on the magazine to "look for possibly artificial or unnatural
links on your site pointing to other sites that could be intended to manipulate PageRank".
Penalty:-
Remove from Google search result.
Penalty Duration:-
Google recommended Forbes to do changes to site to meet
their quality guidelines and to submit site for reconsideration
in Google’s search results
