UNreal Marketing Solutions acquired Fort Lauderdale-based Tailored Traffic, a search engine optimization firm with clients such as Priceline.com and Ameriquest Mortgage. The acquisition expands UNreal's client base and allows it to target Spanish-speaking markets in Florida. Tailored Traffic founder Eric Blumberg will become Vice President at UNreal and direct its new Fort Lauderdale office. The acquisition marks UNreal's second regional expansion after opening an office in Los Angeles in 2000.

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UNreal Marketing Solutions Acquires Fort
Lauderdale-Based Tailored Traffic
BALA CYNWYD, PA, Feb 14, 2002 (INTERNET WIRE via COMTEX) -- UNreal Marketing
Solutions today announced the acquisition of Tailored Traffic, Inc., a Search Engine Optimization
firm out of Fort Lauderdale, FL.
As part of UNreal Marketing Solutions' continuing effort to increase its roster of nationwide
customers, the company acquired Tailored Traffic's assets and impressive array of customers
including Ameriquest mortgage, Priceline.com, Customatix Shoes, and the Howard Stern Ad
Network.
"Acquiring Tailored Traffic not only gives us the assets and experience of a strong competitor,
but also paves the way for acquiring clients in Florida's substantial Spanish-speakinq markets,"
said Michael Stalbaum, Chief Executive Officer of UNreal Marketing.
UNreal Marketing Solutions is a full-service interactive agency specializing in Search Engine
Optimization and Online Media. A recent study showed that more than 90 percent of web sites
have not been properly optimized for the leading search engines. UNreal delivers value to its
clients by designing strategies that accurately expose their web sites to search engines such as
Google, Yahoo, Inktomi, and AltaVista.
Tailored Traffic founder Eric Blumberg joins UNreal Marketing Solutions as Vice President and
Director of Sales. Blumberg will direct the Ft Lauderdale operation, and is eager to oversee
UNreal's new business development in the southeast.
"I'm very excited to become part of UNreal's innovative leadership team," said Blumberg.
"Combining forces with UNreal gives our clients access to a more extensive base of marketing
and media options."
Blumberg launched Tailored Traffic in 2000 to focus on assisting his clients' in developing
options beyond Search Engine Optimization. Before starting Tailored Traffic, Blumberg worked
as Director of Marketing for another Search Engine Optimization agency where he oversaw
more than 200 client relationships.
The Tailored Traffic acquisition marks UNreal's second regional expansion in the U.S. The
company, which was founded in suburban Philadelphia in 1998, opened its West Coast office in
Los Angeles, CA in July of 2000.
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