SlideShare is one of the best and most effective tools for lead generation. In this presentation I explain how different features of SlideShare feeds the sales funnel. The conversation following the slide presentation is also full of useful tips.

1. Open Social Media: Free and Open Education
Why SlideShare is the greatest
Lead generation tool and how to use it
Sherry Nouraini
Founder/President
Captive Touch

2. Open Social Media: Free and Open Education

3. Open Social Media: Free and Open Education
Your SlideShare Profile

4. Open Social Media: Free and Open Education
Your SlideShare Profile

5. Open Social Media: Free and Open Education
What can you do other than uploading presentations

6. Open Social Media: Free and Open Education
What can you do other than uploading presentations

7. Open Social Media: Free and Open Education
Discover
View
Contact/download
Follow Up
Social Share
Comment
SlideShare helps you fill the sales funnel
(Pro Account)

8. Open Social Media: Free and Open Education
Discover- Google Search

9. Open Social Media: Free and Open Education
Discover- SlideShare Search

10. Open Social Media: Free and Open Education
View-Analytics

11. Open Social Media: Free and Open Education
View-Analytics

12. Open Social Media: Free and Open Education
Contact- Leads Campaign

13. Open Social Media: Free and Open Education
Contact- Leads Campaign

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15. Open Social Media: Free and Open Education
Contact- Leads Campaign
Choose the position of the
lead form

16. Open Social Media: Free and Open Education
Download-Analytics
Who has downloaded
Who has shared on
Twitter

17. Open Social Media: Free and Open Education
Follow up
Setup a meeting to
follow up
Send a presentation

18. Open Social Media: Free and Open Education
Send presentation, watch how they like it!

19. Open Social Media: Free and Open Education
Follow up-Schedule a meeting

20. Open Social Media: Free and Open Education

21. Open Social Media: Free and Open Education
Satisfaction and advocacy

22. Open Social Media: Free and Open Education
Discover
View
Contact/download
Follow Up
Social Share
Comment
SlideShare helps you fill the sales funnel
(Pro Account)

23. Open Social Media: Free and Open Education
Setup Google Plus Authorship on SlideShare
View presentation by Mark Traphagen
http://www.slideshare.net/marktraphagen/how-to-
claim-google-authorship-for-slideshare

24. Open Social Media: Free and Open Education
Thank you for listening
Any questions?
You can find me here:
opensm@captivetouch.com
http://www.twitter.com/snouraini
http://www.facebook.com/captivetouch
http://www.gplus.to/sherrynouraini
http://www.linkedin.com/in/sherrynouraini

25. Open Social Media: Free and Open Education
What’s new in social media
and
What does this mean for you?
August 2nd, 2013
Sherry Nouraini
Founder/President
Captive Touch

26. Open Social Media: Free and Open Education
Facebook
• Mark your calendar for a Facebook press
event:
 When: Tuesday August 6th
, 10 AM PST
 What: Upcoming changes to newsfeed
Algorithm
Explanation of how it works.

27. Open Social Media: Free and Open Education
• Facebook is rocking mobile advertising
• 41% of Facebook Ad revenue comes from
mobile
• Should you be focusing on mobile Ads
• My suggestion would be to start with an Ad that
that is served on both desktop and mobile
• Take advantage of the new detailed Ad
reporting feature to see where your ads are
preforming best, and then decide

28. Open Social Media: Free and Open Education
Facebook
• Facebook is rolling out embedded posts

29. Open Social Media: Free and Open Education
Facebook Like, comment right from embed

30. Open Social Media: Free and Open Education
How to take advantage of this feature
When it becomes available
• Your discussions on Facebook could be a great
source of ideas for blog posts
• Take the discussion to your blog and give people
some context so they want to engage with you
and like your page
• Create outstanding Facebook posts such that
people will want to embed it!

31. Open Social Media: Free and Open Education
• LinkedIn: Threaded commenting and liking of
comments for influencer posts.

32. Open Social Media: Free and Open Education
Did you like what you heard?
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http://bit.ly/feedback_sm
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