A guide outlining how our non profit organization uses electronic tools, specifically social media, to engage our readers and viewers. This barely scratches the surface, but is all time will allow.

1. @ShawneeEDF does Social Media #onaShoeString Marketing More with Less in Shawnee, Oklahoma Governor’s International Team September 20, 2011

2. Hide and Seek – An Online Presence www.SEDF.biz Monday Memo Google Analytics Facebook.com/ShawneeEDF Twitter - @ShawneeEDF Goals are to: Drive visitors to sedf.biz Reach the broadest audience possible Reach audience as fast as possible Create commUNITY

3. Why Integrate Social Media? SEO – Search Engine Optimization High Volume of Small Business Usage Real Time Information Source Information Gone “Viral” – Viral Video Post is reposted or written about so much it takes on a life of it’s own Typically means the content reaches 100,000 hits in a few hours, often crashing websites from too much traffic as people pass along the information. Tools Wall Blanket Message to Fan Base (262+) Analytics on Posts Discussion Tab – additional MM Archive Events Tab

4. Old School + New School = !!!

5. “Take Me To Your Leader Website”

6. Alternative Non-Paid Media #FREE Journal Record Coverage Square Feet (JR) Shawnee Outlook Coverage Report Card Mom & Pop Data National Retailer Data

7. In-House Hard Copy

8. The Actual Shoe String

9. Questions?Comments? Rachael K. Geiger Assistant Director Shawnee Economic Development Foundation 405.273.7490 Twitter - @RKBGeiger or @ShawneeEDF Facebook.com/ShawneeEDF