Last month, Facebook announced its first redesign of the Like and Share buttons believing the new buttons would increase social engagement among readers. Our data suggests they were right! Facebook referrals skyrocketed: up 170% in past year, 47% over last month.

1. Facebook Referrals
Report
December 2013
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2. Hi! I’m Danny.
I do
Marketing
@ Shareaholic
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3. What does Shareaholic do?
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4. Shareaholic helps publishers
create elegant, simple and
delightful content discovery
experiences for their readers…
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5. Now for our…
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6. Now for our…
December 2013
Facebook Referrals Report
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7. In our report, we looked at
how much traffic Facebook
drove to online publishers.
p.s. this study was conducted over 13
months (Nov 2012-13)
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8. In our report, we looked at
how much traffic Facebook
drove to online publishers.
p.s. this study was conducted over 13
months (Nov 2012-13)
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9. … and we discovered two things:
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10. … and we discovered two things:
1) Facebook’s share of visits skyrocketed
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11. … and we discovered two things:
1) Facebook’s share of visits skyrocketed
(increasing 170% in the past year)!!
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12. … and we discovered two things:
1) Facebook’s share of visits skyrocketed
(increasing 170% in the past year)!!
2) In the last month alone, its share of
visits jumped 47%.
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13. 13

14. Good job,
Zuck
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15. Among the
200k publishers we surveyed
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16. Who reach
250mm uniques monthly
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17. We discovered Facebook drives more
than17% of the overall traffic
publishers received.
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18. That’s 1/6 of an average site’s traffic.
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19. … so yeah, Facebook is well positioned for
world domination.
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20. … so yeah, Facebook is well positioned for
world domination.
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21. 21

22. How have Facebook Referrals
exploded?
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23. How have Facebook Referrals
exploded?
…4 reasons
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24. #1
Facebook’s news feed is more engaging
than ever (thus, more clicks, likes and
shares).
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25. #1
Facebook’s news feed is more engaging
than ever (thus, more clicks, likes and
shares).
Like Google with it’s mercurial search ranking
algorithm, Facebook’s news feed has seen a couple
of noteworthy tweaks which keep users highly
engaged with their feeds.
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26. #2
Active user counts continue to grow.
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27. #2
Active user counts continue to grow.
Facebook’s 3rd quarter announcement revealed
daily active users jumped 25% year-over-year to
728 million. Monthly active users grew 18% to a
staggering 1.19 billion. More active users
increases FB’s utility -- the network effect at its finest.
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28. #3
The omnipresence of the new Like and
Share buttons impacts behavior.
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29. #3
The omnipresence of the new Like and
Share buttons impacts behavior.
Given the usable nature of the new buttons and
their widespread availability — Facebook’s buttons
are viewed 22+ billion times a day across 7.5+
million sites around the web — people have
developed a habit of sharing content they enjoy.
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30. #4
Sharing is now an acceptable, egogratifying activity.
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31. #4
Sharing is now an acceptable, egogratifying activity.
Sites such as Buzzfeed, Thought Catalog and Elite
Daily produce super viral content that make
sharing such a reflexive activity — that also injects
you with a healthy dose of serotonin when all your
friends interact with your post. Effectively, sharing
great content is now a no-brainer.
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32. 32 Likes!!!
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33. Now, back to the numbers.
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34. A lot of numbers..
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35. And, if you’re more of a visual person…
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36. And, if you’re more of a visual person…
Check out the trend on this nifty line graph
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38. Want more data? See the full report here:
http://s.shr.lc/1cowabF
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