10. Social media is here.
Social media pitfalls are here.
Social media policies are not here enough.
@ShannonEastman
11. Whoops!
- immediately retweeted by many of the agency's 20,000+ Twitter
followers
- screengrabs were quickly captured before the tweet could be deleted.
- an employee with access to the Secret Service's Twitter account,
mistakenly believing it to be their personal account, posted the
@ShannonEastman and inappropriate tweet.
unapproved
12. Whoops!
In just 4 days:
-YouTube
-Vimeo
-Twitter
-Facebook
-YouTube
-Mainstream Media
-Nestle boycott 10
million in 20 provinces.
@ShannonEastman
13. Whoops!
Israel’s Army had to call off a planned raid on suspected militants in
the West Bank because a soldier posted details of the operation on
Facebook.
@ShannonEastman
14. What does this tell us?
Accidents happen. So what precautions are available?
Sometimes you wont see it coming.
You can’t assume there will be common sense.
@ShannonEastman
15. Back to basics:
Social business
should consider
all stakeholder
groups.
Social Media
Policies should
too!
Including:
@ShannonEastman
16. Back to basics:
Governance + real time processes + education in the evolution + scalability.
2.Gather the team from your unique groups.
3.The objective is to build a culture people want to be a part of.
4.Consider the law, the legal ramifications.
5.Policies + guidelines = ideal
6.Consider 2 policies. One for employees using social media on behalf of your
business and one for employees using social media for personal use.
@ShannonEastman
Technology – friend or foe? Change – worth the aggravation? If it’s not broke…? Social Media – personal use? Business use? What platforms and how? Perceptions of it – the good and the bad
Business Objectives and Functions have not changed. We still must acquire, retain, convert to loyal customers than we can up-sell, cross sell and get referrals from. How we meet those objectives, fulfill those functions has simply evolved. Technology is an enabler. It enables us to more efficiently ‘do’ B2B MARKETING AND PR: Awareness – Social PR – if you are not on Google, you don’t exist, your competitors do. Digital footprints! Engage – research channels Engage – customer service channels Engage is not a like on a facebook page. Convert – Marketing campaigns using apps, GPS, check-ins.
Technology – friend or foe? Change – worth the aggravation? If it’s not broke…? Social Media – personal use? Business use? What platforms and how? Perceptions of it – the good and the bad
Technology – friend or foe? Change – worth the aggravation? If it’s not broke…? Social Media – personal use? Business use? What platforms and how? Perceptions of it – the good and the bad
Technology – friend or foe? Change – worth the aggravation? If it’s not broke…? Social Media – personal use? Business use? What platforms and how? Perceptions of it – the good and the bad
Technology – friend or foe? Change – worth the aggravation? If it’s not broke…? Social Media – personal use? Business use? What platforms and how? Perceptions of it – the good and the bad
Technology – friend or foe? Change – worth the aggravation? If it’s not broke…? Social Media – personal use? Business use? What platforms and how? Perceptions of it – the good and the bad
Technology – friend or foe? Change – worth the aggravation? If it’s not broke…? Social Media – personal use? Business use? What platforms and how? Perceptions of it – the good and the bad