SlideShare a Scribd company logo
1 of 8
Shakara Hinds
Brand Identity
One Nation = Glamour
fanciful: name has
more than one
meaning
protected: no
trademarks under
this name
OO..NN..EE.. GlamourGlamour
StrengthsStory
I want to give
independent recording
artists and filmmakers
the chance to create
their own personality
before entering the
large world of
entertainment.
Why O.N.E Glamour?
One Nation Equals
Glamour means
we as a nation are
beautiful and with
beauty comes
glamour
LogoLogo ConceptConcept
Symbolism
flag symbolizes patriotism, individual liberty and freedom
Colors
black: symbolizes sophistication, elegance & mystery
gray: a neutral background color with black
magenta: mixture of red (power) and purple (royalty) to balance a bright even color
http://www.color-wheel-pro.com/color-meaning.html
Desired Elements
Shape : horizontal
Brandmark: wordmark, symbolic
Colors: black, magenta & gray
Concept Mark
Flag Font: Times Bold 64.33pt
Name: Zapfino Regular 45pt
LogoLogo InspirationsInspirations
Color Inspiration Symbol Inspiration Font Inspiration
LogoLogo InspirationsInspirations
Solid black, white
& magenta
Solid black,
magenta & gray
final concept
using black with
background gray
and highlighted
with magenta
CorporateCorporate CultureCulture
Accommodations: Company has yearly events such as corporate
vacations, spa visits and various workshops
Community Service: As a company it is important to give to the
less fortunate and set an example for our youth
Attitude: As a corporate family we must treat each other with
respect and keep positive attitude amongst ourselves and our
consumers
Motivation: We must stay consistent as a corporation but push
each other as co-workers to advance our work skills
MissionMission StatementStatement
O.N.E. Glamour creates a
vision and personality to a
variety of people
transforming into stardom
TagTaglineline
Our tagline is motivation for all our
consumers to be confident in themselves and
together we create the beauty within.
Reinforces the brand with the word “beauty”.
Short but makes you wonder
Together We Bring Out Beauty

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Together We Bring Out Beauty

  • 2. One Nation = Glamour fanciful: name has more than one meaning protected: no trademarks under this name OO..NN..EE.. GlamourGlamour StrengthsStory I want to give independent recording artists and filmmakers the chance to create their own personality before entering the large world of entertainment. Why O.N.E Glamour? One Nation Equals Glamour means we as a nation are beautiful and with beauty comes glamour
  • 3. LogoLogo ConceptConcept Symbolism flag symbolizes patriotism, individual liberty and freedom Colors black: symbolizes sophistication, elegance & mystery gray: a neutral background color with black magenta: mixture of red (power) and purple (royalty) to balance a bright even color http://www.color-wheel-pro.com/color-meaning.html Desired Elements Shape : horizontal Brandmark: wordmark, symbolic Colors: black, magenta & gray Concept Mark Flag Font: Times Bold 64.33pt Name: Zapfino Regular 45pt
  • 4. LogoLogo InspirationsInspirations Color Inspiration Symbol Inspiration Font Inspiration
  • 5. LogoLogo InspirationsInspirations Solid black, white & magenta Solid black, magenta & gray final concept using black with background gray and highlighted with magenta
  • 6. CorporateCorporate CultureCulture Accommodations: Company has yearly events such as corporate vacations, spa visits and various workshops Community Service: As a company it is important to give to the less fortunate and set an example for our youth Attitude: As a corporate family we must treat each other with respect and keep positive attitude amongst ourselves and our consumers Motivation: We must stay consistent as a corporation but push each other as co-workers to advance our work skills
  • 7. MissionMission StatementStatement O.N.E. Glamour creates a vision and personality to a variety of people transforming into stardom
  • 8. TagTaglineline Our tagline is motivation for all our consumers to be confident in themselves and together we create the beauty within. Reinforces the brand with the word “beauty”. Short but makes you wonder Together We Bring Out Beauty