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Mobile trends and impressions

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Mobile Trends

Mobile Trends

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  • 1. Mobile Trends and Impressions Shafaq Abdullah Shafaq.abdullah@gmail.com @shafaq110© 2012 Zenprise, Inc. All rights reserved. 1
  • 2. Agenda • History of Mobile Software Revolution • Convergence • Mobile OS Trends: Android, iOS, WinPhone 7© 2012 Zenprise, Inc. All rights reserved. 2 © 2011 Zenprise, Inc. All rights reserved. 2
  • 3. Software: new era for telcos and OEMS New innovation rules© 2012 Zenprise, Inc. All rights reserved. 3 © 2011 Zenprise, Inc. All rights reserved. 3
  • 4. Worlds apart:Telecom and Software Industry Telecom world Software world Services Comms-centric Entire needs portfolio Risk-taking Predictability/ de-risking Entrepreneurship/uncertainty Innovation path 100s of close partners 100,000 of dev Process Waterfall Agile For Start “Sign an NDA” “Download SDK”© 2012 Zenprise, Inc. All rights reserved. 4
  • 5. Maps of OEMS: PostAndroid era© 2012 Zenprise, Inc. All rights reserved. 5
  • 6. Convergence = screen + experience© 2012 Zenprise, Inc. All rights reserved. 6
  • 7. Web 3.0 = web apps ? • Web apps proliferation by web benefactors Google, Microsoft, Apple… • Webkit adaptation on more than half a billion handsets till 2011 half • By leveraging web technology, dev community comes free • Reduces dev costs for cross-platform apps in mobile, tablet, PC, TV, automotive© 2012 Zenprise, Inc. All rights reserved. 7
  • 8. Web app vs Native app© 2012 Zenprise, Inc. All rights reserved. 8
  • 9. Battle for Ecosystem© 2012 Zenprise, Inc. All rights reserved. 9
  • 10. Mobile Businesses Business and Software Apple: Iconic, Control over user experience with premium Apple = Device + Software + Online Store Apple = Dell + Microsoft + Gap Goolge : Freemium Flatten (Android , Chrome OS) Expand (Google Docs, Map, Google Chat, Google Voice, Gmail, Google+ …) Mine Hardware:© 2012 Zenprise, Inc. All rights reserved. 10
  • 11. Android OS • Android = OS + middle-ware + application • Open Source developed by Google and OHA • Linux 2.6 kernel with enhanced memory and security extension • Libraries (such as libc) in C/C++ to be used by framework • Application Framework exposes API • Applications developed using Java© 2012 Zenprise, Inc. All rights reserved. 11
  • 12. Android OS 4 NFC Wifi-Direct Enterprise • VPN Service VpnService • Device Policies • Certificate Management KeyChain© 2012 Zenprise, Inc. All rights reserved. 12
  • 13. SmartPhone getting smarter Phone Wallet Keys Two are going away. Pick One!© 2012 Zenprise, Inc. All rights reserved. 13
  • 14. Where we are with Android • Android OS: dozens of devices • Fragmentation or “Differentiation”© 2012 Zenprise, Inc. All rights reserved. 14
  • 15. Virtualization on Mobile • Same but different than Desktop VM • OKL4 Microvisor© 2012 Zenprise, Inc. All rights reserved. 15
  • 16. Virtualization in Android© 2012 Zenprise, Inc. All rights reserved. 16
  • 17. Virtualization • Cost Reduction • Android Updates and Fragmentation • Security • End-User experience© 2012 Zenprise, Inc. All rights reserved. 17
  • 18. Quasi Virtual OS EnterPrise Enterprise App1 App2 Package Notification Content Manager Manager Provider Libs Dalvik VM Enterprise-enabled Android OS Linux Kernel© 2012 Zenprise, Inc. All rights reserved. 18
  • 19. Ubuntu Mobile© 2012 Zenprise, Inc. All rights reserved. 19
  • 20. New MDM paradigm:Granular functionality control Facebook trying to access Contacts Grant only personal and not business Facebook trying to access location information Always denied© 2012 Zenprise, Inc. All rights reserved. 20
  • 21. Ubuntu Mobile© 2012 Zenprise, Inc. All rights reserved. 21
  • 22. Kindle-Fire : A Content-consuming device • Is it Android-based or Android-compatible ? • KDK not availalbe publicly • App submission processs in controlled resmbling like that of iPhone • Amazon leveraging its Web Services© 2012 Zenprise, Inc. All rights reserved. 22 © 2011 Zenprise, Inc. All rights reserved. 22
  • 23. AWS Demo© 2012 Zenprise, Inc. All rights reserved. 23 © 2011 Zenprise, Inc. All rights reserved. 23
  • 24. AWS Demo© 2012 Zenprise, Inc. All rights reserved. 24 © 2011 Zenprise, Inc. All rights reserved. 24
  • 25. Platform Comparison Windows Phone Android iOS UI and Features • Feature-based UI • Application Based • Application Based • Limited Multi-tasking • Open Platform • Limited Multi-tasking • Quality Guarantee • Fragmentation • Controlled HW/SW • “Small Tablets” • Controlled HW/SW Communication • 4G “is coming” • LTE/4G • No 4G (battery) (Ballmer) • Voice turn-by-turn • Siri • HTC LTE announced • NFC Notable • Free Office • Live Wallpaper • Huge App Market Applications • No MDM (consumer • Large Free App • Gets Apps First focus) Market • Local Scout Market (US) • 1.7% • 47% (steady) • 43% (growing last Q) • No Tablet (Win8) • Fragmented Tablets • Sales in spikes • Amazon Fire-on Fire? • Tablet “Standard” 60%© 2012 Zenprise, Inc. All rights reserved. 25
  • 26. Mobile in the Home • iOS Apple TV / Android Google TV (desktop replacement?) - Access Corporate Data - Corporate control? • Appliances (Android)© 2012 Zenprise, Inc. All rights reserved. 26 © 2011 Zenprise, Inc. All rights reserved. 26
  • 27. RFID/NFC Payments / Access Control • Credit Card Replacement – Possible Corporate Use - Payment Limits - Approval Process - Expense Report • Replacement for Keys - Home keys - Hotel Room keys • Office/Location Access Control - By Location - By Role - By Time • Tracking© 2012 Zenprise, Inc. All rights reserved. 27 © 2011 Zenprise, Inc. All rights reserved. 27
  • 28. Convergence = screen + experience© 2012 Zenprise, Inc. All rights reserved. 28
  • 29. Conclusions • LTE will be main stream, telecom on way to become bitpipes • Smartphones going from 2-horse to 3-horse race • Virtualization or Quazi Virtualization are promising • SaaS Model is the way to go • Mobile payments, privacy, security, corporate data make MDM even more hot© 2012 Zenprise, Inc. All rights reserved. 29 © 2011 Zenprise, Inc. All rights reserved. 29
  • 30. References http://www.ok-labs.com/solutions/what-is-mobile-phone-virtualization http://people.canonical.com/~ogra/mobile/ http://www.visionmobile.com/© 2012 Zenprise, Inc. All rights reserved. 30