The presentation proposes solutions to the most common challenges of deploying mobile coupons to a marketing campaign. The proposals are based on ScreenTicket's coupon system.

1. Solving deployment challenges
of mobile coupons
With ScreenTicket® coupon system
ScreenTicket ApS | Åbogade 15 | 8200 Aarhus N | Denmark | screenticket.com | info@screenticket.com

2. Huge expectations to mobile coupons
+ 100
Growth
rates!
Mobile Coupon Spending Local vs Total 2010-2014 (Million $ rounded)
Year Total Spending Local Spending
2010 373.7 11.6
2011 1055.3 52.9
2012 22424 205.8
2013 4101.6 520.7
2014 6598.5 1090.0
Source: Borrell Associates, April 2010
ScreenTicket ApS | Åbogade 15 | 8200 Aarhus N | Denmark | screenticket.com | info@screenticket.com

3. But deployment seems problematic
The most common issues are:
ScreenTicket ApS | Åbogade 15 | 8200 Aarhus N | Denmark | screenticket.com | info@screenticket.com

4. Okay, let us solve the
challenges one by one
ScreenTicket ApS | Åbogade 15 | 8200 Aarhus N | Denmark | screenticket.com | info@screenticket.com

5. What about non smart phones?
ScreenTicket coupons work on all devices Step 1
To remove the need for downloading
applications and thereby limiting the number
of end users being able to process the
Step 2
coupons. ScreenTicket sends coupons via
SMS and utilizes the browser for displaying a
full graphic coupon image and the data
connection for live interaction with a
ScreenTicket clearing server. This method
ensures that coupons work on all major
devices, including feature phones.
ScreenTicket ApS | Åbogade 15 | 8200 Aarhus N | Denmark | screenticket.com | info@screenticket.com

6. Installation of scanners?
ScreenTicket coupons can be redeemed without scanners
To remove the need for
Step 1 Step 2 Step 3
scanners and other devices
needed to bring security and
measurability to mobile
coupons, ScreenTicket has
invented a patent pending
redeeming method called On
Device Verification® (ODV).
ODV redeems the coupon
with a graphic timestamp by
interacting with the coupon
(On Device Verification® does not require a touch screen or smart phone)
ScreenTicket ApS | Åbogade 15 | 8200 Aarhus N | Denmark | screenticket.com | info@screenticket.com

7. How to measure ROI?
Track every interaction with coupons
For easy measurability, ScreenTicket has an analytics module
that tracks every interaction with the mobile coupon including
the redemption via On Device Verification®. With ScreenTicket
you have access to live data throughout the entire campaign and
standard reports are available. In other words, no need for
integration with complicated analytics systems.
ScreenTicket ApS | Åbogade 15 | 8200 Aarhus N | Denmark | screenticket.com | info@screenticket.com

8. Extensive staff training?
Train staff with a one pager
With ODV the need for
staff training is reduced
drastically due to the
fact that the entire
redemption takes place
on the end user’s
device. Train staff with a
one pager behind the
counter.
ScreenTicket ApS | Åbogade 15 | 8200 Aarhus N | Denmark | screenticket.com | info@screenticket.com

9. Thank you
Contact me for more information and ideas on how to solve
deployment challenges of mobile coupons
David Ventzel
CMO and co-founder of ScreenTicket
+45 31 33 23 17
david@screenticket.com
ScreenTicket ApS | Åbogade 15 | 8200 Aarhus N | Denmark | screenticket.com | info@screenticket.com