Mobile advertising and marketing solutions provided by Sarmady. These include: - Messaging channels (SMS, MMS, PCM ad insertion, SMS DIalogue) - Mobile Site and Apps Placements - Mobile Site and Apps development

1. Mobile Marketing Media Kit
June 2013

2. C O N T E N T S
What is mobile advertising?
Intro to mobile advertising in Egypt
Channels
Measurements of success
Case studies
Rate card and technical specifications

4. Mobile Advertising Channels
Messaging Channels
Approach your potential customers through text and multimedia messages:
SMS
MMS
PCM inserts
Internet Channels
Communicate online with your targeted public:
Banners: expose your promotional message to million of mobile internet
users through banners on various mobile sites and mobile applications.
Branded mobile sites: have a mobile site for your advertising campaign.
Applications
Offer value to your customers through branded mobile applications.

5. Messaging Channels
Mobile Advertising Channels
SMS
SMS is a media channel with high degree of interactivity, dedicated
specially for immediate promotion actions.
The 160 characters for English and 70 for Arabic ensures a high view
rate, specially that these messages are read right after receiving them.
MMS
The MMS channel offers the targeted audience a multimedia experience
(images, sound and video), exposing a complex and attractive image of
your offer, through which you can grow the brand loyalty.
It can have 3 slides with either text, images, audio files or videos.
PCM
Inserts
Your promotional messages will be inserted in the notifications received
by Vodafone users when someone asks them to call them back. First
characters are allocated to the notification message, and the other 42
characters are reserved for your advertising message. Millions of such
notifications are send everyday, so your promotion potential is high.
PCMMMSSMS
Targeting capabilities:
• Geographic Lifestyle (people that most probably live, work, shop or go by certain areas)
• by governorate
• by district
• Mobile Spent
• Handset type

6. What is Mobile Advertising?
Mobile advertising is any advertising offer, promotion or incentive from a third party advertiser provided to Vodafone’s
mobile customers via Vodafone’s network or to mobile internet users via associated Sarmady products and services .
Acquired by Vodafone Egypt in 2008, Sarmady became Vodafone's digital arm and is able to utilize Vodafone's depth
of customer insight, reach and targeting.
Take your marketing into the mobile world
Whether you’re looking to acquire new customers or deepen the relationship with existing ones, nothing connects like
a mobile marketing campaign.
It’s about taking your campaigns into exciting territory. Because the mobile phone has become more than just a voice
and a text device – with the mobile internet and other developments it’s a whole new way of communicating. It’s
personal, always on, always with you and it comes with an integrated response mechanism.

7. Mobile Internet
Mobile Advertising Channels
Mobile Internet marketing offers the creative scope of the internet with the extra dimension of mobility to reach your
target market any time, anywhere.
The creative possibilities are compelling and customers can interact with your brand in many ways; from downloading
content, competition entries to data gathering. These opportunities give customers a rewarding experience, drive sales
and build deeper relationships by steering them to a mobile site that brings your brand to life.
Drive engagement and usage by rewarding customers with free content for participating in a campaign.
Integrate the creative theme with your message or banner media to create a seamless experience.

8. Sarmady Mobile Network
News Aggregator
Akhbarak.net is the most popular
Egyptian news aggregator,
founded in 2003.
Sports
FilGoal.com is the most credible
source for football and sports
news in Egypt.
Automotive
ContactCars.com is the number
one automotive site in Egypt
and in the Middle East region.
Entertainment
FilFan.com is the leading Arabic
language entertainment news
portal in the Arab Region.

9. FilGoal.com
Mobile Advertising Channels
Mobile marketing with FilGoal.com
FilGoal.com is the most credible source for football and sports news in Egypt.
Category: Sports
Launched in 2001, FilGoal.com has lots of years of experience and it became the most trusted reference for sport news in Egypt.
Audience
Users spend more than 4 minutes on site per each visit.
Around 80% of the users visited the site more than 2
times a month, which suggests that the site content is
engaging enough for visitors to come back.
FilGoal.com is strongly popular amongst male users
between 16 and 36 years old.
Competitive Edge
• Because of its credibility, its user friendly attractive
design, and its speed to publish news, FilGoal.com is
visited by millions of users per month, making it the
biggest sports publication in Egypt, above and beyond
any newspaper, magazine or TV show.
• With 11 years of experience, FilGoal.com became the
most trusted reference for sport news in Egypt
4.5 million
Visits
17 million
Page Views
850K Unique
Users
Mobile Traffic
Info sources: Google Analytics

10. Audience Type and Site Statistics | MENA
Info sources: effective measure

11. Key facts
• Around 850,000 unique users per month on the mobile site.
• 10,000 monthly active users on the FilGoal iPhone application.
• 310,000 monthly active install devices on the FilGoal Android application
How does it work?
• Your banner is integrated into FilGoal.com mobile site and application by our
dynamic ad server DFP for Publisher
Targeting Options
• Geography, Device (Manufacturer) and Operating system
Different ad types work to maximize and measure ad program effectiveness:
• Rich Media banners can be very creative and engaging so that the advertiser
achieves their particular goals.
Your banner
Your banner
will appear in
this space
FilGoal.com
Mobile Advertising Channels

12. Akhbarak.net
Mobile Advertising Channels
Mobile marketing with Akhbarak.net
Akhbarak.net is the most popular Egyptian news aggregator, founded 2003. Millions of users rely on Akhbarak.net for their daily news
from all sources.
Category: News Aggregator
Audience
Users spend more almost 8 minutes on site per each visit.
Around 80% of the users visited the site more than 2
times which suggests that the site is engaging enough for
visitors to come back.
Akhbarak.net is strongly popular between males from 21 to 50
years old.
Competitive Edge
•Present on all platforms, WEB, WAP, and Soon on iPhone &
Android apps
• Social media popularity with over 328,000 Facebook fans
and 25,000 Twitter followers
• Alexa #10 Most Visited Website in EG and the 2nd
news website.
• News aggregation for Egypt where you can see the
updated News from 20 Minutes, an hour, 4 hours,…etc
3 million
Visits
8 million
Page Views
One Million
Unique Users
Mobile Traffic

13. Audience Type and Site Statistics | MENA
Info sources: effective measure

14. Key facts
• Around One million unique users per month on the mobile site.
How does it work?
• Your banner is integrated into Akhbarak.net mobile site by our dynamic ad server
DFP for Publisher
Targeting Options
• Geography, Device (Manufacturer) and Operating system
Different ad types work to maximize and measure ad program effectiveness:
• Rich Media banners can be very creative and engaging so that the advertiser achieves
their particular goals.
Your banner
Your banner will
appear in this
space
Akhbarak.net
Mobile Advertising Channels

15. Contactcars.com
Mobile Advertising Channels
Mobile marketing with ContactCars.com
ContactCars.com is the number one automotive site in Egypt and in the Middle East region.
Category: Automotive
Competitive Edge
• Number 1 automotive website based on traffic and
content.
• The total number of visits on ContactCars.com surpasses
the total number of visits for the next 20 websites ,
combined.
• ContactCars.com database boasts 300% more posted cars
than its closest competitor.
• It is the only site that offers online insurance and an
installment calculator.
Users’ Behavior
Users spend up to 14 min on site per each visit.
More than 75% of the users visited the site more
than 2 times a month, which suggests that the site
content is engaging enough for visitors to come back
and to spend so much time on site.
Bounce Rate: 26%  which means that 74% of the
users spend at least 1 minute on site at their first visit.
450 K
Visits
5 million
Page Views
140K Unique
Users
Mobile Traffic

16. Audience Type and Site Statistics | MENA
Info sources: effective measure

17. Key facts
• Around 140,000 unique users per month on the mobile site.
• 70,000 active users on iPhone app
• 1,000 active users on BlackBerry app
How does it work?
• Your banner is integrated into FilGoal.com mobile site and
application by our dynamic ad server DFP for Publisher
Targeting Options
• Geography, Device (Manufacturer) and Operating system
Different ad types work to maximize and measure ad program
effectiveness:
• Rich Media banners can be very creative and engaging so that the
advertiser achieves their particular goals.
Contactcars.com
Mobile Advertising Channels
iPhone application
Your banner
BlackBerry application
Your banner
mobile site
Your banner
Your banner will appear in this space

18. FilFan.com
Mobile Advertising Channels
Mobile marketing with FilFan.com
FilFan.com is the leading Arabic-language entertainment portal in the Arab region
Category: Entertainment
Audience
Users spend up to 3 min on site per each visit.
More than 70% of the users visited the site more than 2 times a month,
which suggests that the site content is engaging enough for visitors to come
back.
FilFan.com is strongly popular amongst both male and female users, which
are part of mainly two age groups:
between 18 and 24 years old and between 25 and 34.
Visitors of FilFan.com are active on the social media scene and FilFan.com
acts like a source of stories, polls, and media content that they would like to
share over Facebook and Twitter.
Competitive Edge
Dedicated to the entertainment
sector, FilFan.com is the only place to
find exclusive interviews and up to
date news about the industry across
the region.
FilFan.com has credible and original
content in Music, Cinema and TV
industries.
120K
Visits
1.3 million
Page Views
120K Unique
Users
Mobile Traffic

19. Audience Type and Site Statistics | MENA
Info sources: effective measure

20.  Key facts
• Around 50,000 unique users per month on the mobile site.
 Targeting Options
• Geography, Device (Manufacturer) and Operating system
 How does it work?
• Your banner is integrated into FilFan.com mobile site by our dynamic ad server DFP for
Publisher.
 Different ad types work to maximize and measure ad program effectiveness:
• Rich Media banners can be very creative and engaging so that the advertiser achieves their
particular goals.
Your banner
Your banner
will appear in
this space
FilFan.com
Mobile Advertising Channels

21. Mobile Internet: branded mobile site
Mobile Advertising Channels
Engage your fans with a mobile-friendly, branded website powered by Sarmady!
Features & Benefits
Example of a branded mobile site
for MIVIDA – Real Estate
With more and more people consuming content away from their desktops; you'll want to ensure your brand's
messages are accessible on mobile devices.
Our team develops eye-catching Web pages specifically designed to be read on a diverse array of mobile
platforms. Even if you already have a mobile Web site, our team can enhance functionality and optimize design
to ensure your messages stand out.
People are now increasingly browsing the web using their mobile phones. Have a mobile site created to
compliment your web site or to provide localized information. Provide consumers with mobile content to
download and use forms to accept consumer data and input.
As people are on the go, they are consistently staying connected using their portable devices. A Mobile Web Site
or Application will give people the extra hook into your brand that will provide awareness, recall, and loyalty.
Sarmady will work with you to design and develop your mobile web site from the requirements stage to
implementation. We will also provide you with hosting and support based on your specific technical needs and
terms.
Have a mobile site for your advertising campaign!
Your brand in their hands!

22. Mobile Internet: branded site
Mobile Advertising Channels
MOBILE APP vs. MOBILE SITE
Sarmady’s branded mobile app and mobile site are different products with separate pricing.
The MOBILE APP is a downloadable piece of software that can take
advantage of the computing power of a native platform (e.g. iPhone)
to deliver a rich user experience. Some applications can be used
without an Internet connection at all times. Mobile apps can be free
or paid for users to download.
The MOBILE SITE is a mobile-friendly website (e.g. mujaz.me)
designed for fast and easy navigation on any mobile device with a web
browser and data connection. Mobile web browsers do not currently
have the ability to support rich multi-media features. Mobile sites are
always free for users to access.

23. Mobile Applications
Mobile Advertising Channels
Branded applications for
iPhone, Nokia and Blackberry
by Sarmady

24. Measurements of Success:
• Impressions: the number of times the ad was viewed.
• CTR (Click Through Rate): the percentage obtained dividing the number of clicks by the number of impressions.
The CTR is usually influenced by the existing awareness of the brand, by the banner’s message, offer, creative and
placement, and by the timing of the campaign (whether it is related to any holiday or special event).
• Video Plays: the number of times a video-ad was played.
• Submissions/ Registrations: the numbers of people that registered or submitted their information in a data-capture banner.
• Game Plays: the number of times a game was played.
Performance Analysis, Optimization and Reporting:
Our team constantly analyzes the performance of the campaign and optimizes the results.
At the end of the campaign, we release a report that includes all the results and tips for the way-forward.
Performance Analysis, Optimization and Reporting

25. Case Studies
El Dostour Journal
Campaign Goals
• Generate awareness in Egypt around the El Dostour Journal
Campaign Duration
• 5 days
• April 2010
Tactics
• 10 million PCM (Please Call Me) messages targeted by:
o Social Class: B, C, D
o Location: All over Egypt, including rural areas
• 500,000 SMS messages targeted by:
o Location: Suez Canal, Upper Egypt, Delta, Cairo, Giza
Results
• 21% increase in the number of sales of the journal

26. Case Studies
National Bank of Egypt
Campaign Goals
• Drive traffic to NBE call center to learn more about NBE FIFA VISA package
Campaign Duration
• 10 days
• March 2010
Tactics
•Targeted SMS campaign by:
o Social Class: A and B
o Location: Cairo, Alexandria, Upper Egypt
o Tariff: corporate lines
•SMS volume:
o More than 900,000 delivered to target audience
Results
" NBE tried various media channels to cover our NBE FIFA VISA campaign from TV, press, radio and digital including online and mobile marketing, and it has
proved by results that the targeted SMS campaign we did with Sarmady was the most efficient media channel.
Mobile activations work really well specially when you have a specific target audience and when you are calling them to take an action which in our case was
calling the call center.
Our online campaign on relevant online channels directing users to NBEtrophycard.com website helped a lot in gathering hundreds of potential applicants for
NBE VISA cards."
Karim Shehata
Marketing Director, National Bank of Egypt

27. Case Studies
InterContinental City Stars
Campaign Goals
Announce the Jazz brunch in open air during Eid El Fitr at Al Bustan restaurant
Generating awareness and getting reservations through a phone number
Tactics
MMS shots with a click to call-action;
Target A class people in Cairo;
Results
7,500 MMS delivered;
Reservation target achieved;

28. Case Studies
Mivida
Campaign Goals
• Awareness around the new living area created by Mivida and offers of the packages to attract buyers
Campaign Duration
• 2 days
• April 2010
Tactics
• Targeted SMS campaign by:
oSocial Class: A
oLocation: Cairo
• SMS volume:
oMore than 100,000 delivered to target audience
• Mobile site - www.emaar-eg.mobi - containing:
oInformation about Mivida
oRegistration page
Results
• 933 Unique Visitors
• Click Through Rate: 0.93% (% of clicks from the total SMS delivered)
• Registration conversion rate: 42.2% (% of registrations from the unique visitors)

29. Rate Card and Technical Specifications
For more information on the services you're interested in, rates and
banner specifications, please contact us.
Our sales team is here to answer your questions and help your
brand become part of the digital marketing revolution.
sales@sarmady.net