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@uMotifwww.uMotif.com
Bruce Hellman
National Virtual Incubator Event
11 February 2014
From idea to (almost) app store
@uMotif / www.uMotif.comCopyright uMotif 2012-2014
Digital Health
Who is uMotif? Socially minded digital health company
Our Mission:
Helping people lead
healthy, engaged and
independent lives
@uMotif / www.uMotif.comCopyright uMotif 2012-2014
Digital Health
What are we doing? High quality deployments in the NHS
Parkinson’s trial sites
Patient groups:
Diabetes trial sites Diabetes Online
Patient Groups
Academic Partners
Liverpool
Rotherham
Orthopaedics trial
Barts Health
NHS TrustNHS Trust
The use of smartphone and Internet assisted self-management and a
tools to manage Parkinson’s disease – The SMART-PD trial
Trial dates: January – August 2014
Summary of trial protocol+
SMART-PD is a multi-centre RCT in the UK testing a new smartphone app
Trial sites Patient Groups Aca
@uMotif / www.uMotif.comCopyright uMotif 2012-2014
Digital Health
Our journey – developing focus through iteration
Early 2012
Pre-start up
Ideas and initial concepts
Quantified Self focus
2012 – 2013
Start-up
Initial Parkinson’s and Barts
orthopaedics trials
2013 – 2014
Platform redesign
and build
Coming soon!
App store release
@uMotif / www.uMotif.comCopyright uMotif 2012-2014
Digital Health
We’ve learnt a huge amount
Lots of learning so far
Much more to come!
7 key areas…
@uMotif / www.uMotif.comCopyright uMotif 2012-2014
Digital Health
What have we learnt?
It takes time
Short cuts might be worse
in the long-run
MVP isn’t very minimal
@uMotif / www.uMotif.comCopyright uMotif 2012-2014
Digital Health
What have we learnt?
People want change
you just need to find them
(patients, clinicians, managers, policy
makers, partners)
@uMotif / www.uMotif.comCopyright uMotif 2012-2014
Digital Health
What have we learnt?
Technology push doesn’t
work
@uMotif / www.uMotif.comCopyright uMotif 2012-2014
Digital Health
What have we learnt?
There is a growing
community out there
Collaborative and helpful
@uMotif / www.uMotif.comCopyright uMotif 2012-2014
Digital Health
What have we learnt?
A balanced team makes
all the difference
Especially with a Doctor on-board
@uMotif / www.uMotif.comCopyright uMotif 2012-2014
Digital Health
What have we learnt?
It’s not all about the
money
(no ‘get rich quick’)
(not just about cost saving)
@uMotif / www.uMotif.comCopyright uMotif 2012-2014
Digital Health
What have we learnt?
Good developers are hard
to find
But great designers can be
even more important
@uMotif / www.uMotif.comCopyright uMotif 2012-2014
Digital Health
Summary
bruce@uMotif.com
@uMotif
www.uMotif.com
•  The opportunities are massive
•  Barriers are falling all the time
•  Clinicians and managers are engaged
•  Don’t think you can do it quick
•  Collaborate and be open
•  Learn by doing

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An Introduction to Healthcare Apps 11th February 2014 - Speaker: U Motif

  • 1. @uMotifwww.uMotif.com Bruce Hellman National Virtual Incubator Event 11 February 2014 From idea to (almost) app store
  • 2. @uMotif / www.uMotif.comCopyright uMotif 2012-2014 Digital Health Who is uMotif? Socially minded digital health company Our Mission: Helping people lead healthy, engaged and independent lives
  • 3. @uMotif / www.uMotif.comCopyright uMotif 2012-2014 Digital Health What are we doing? High quality deployments in the NHS Parkinson’s trial sites Patient groups: Diabetes trial sites Diabetes Online Patient Groups Academic Partners Liverpool Rotherham Orthopaedics trial Barts Health NHS TrustNHS Trust The use of smartphone and Internet assisted self-management and a tools to manage Parkinson’s disease – The SMART-PD trial Trial dates: January – August 2014 Summary of trial protocol+ SMART-PD is a multi-centre RCT in the UK testing a new smartphone app Trial sites Patient Groups Aca
  • 4. @uMotif / www.uMotif.comCopyright uMotif 2012-2014 Digital Health Our journey – developing focus through iteration Early 2012 Pre-start up Ideas and initial concepts Quantified Self focus 2012 – 2013 Start-up Initial Parkinson’s and Barts orthopaedics trials 2013 – 2014 Platform redesign and build Coming soon! App store release
  • 5. @uMotif / www.uMotif.comCopyright uMotif 2012-2014 Digital Health We’ve learnt a huge amount Lots of learning so far Much more to come! 7 key areas…
  • 6. @uMotif / www.uMotif.comCopyright uMotif 2012-2014 Digital Health What have we learnt? It takes time Short cuts might be worse in the long-run MVP isn’t very minimal
  • 7. @uMotif / www.uMotif.comCopyright uMotif 2012-2014 Digital Health What have we learnt? People want change you just need to find them (patients, clinicians, managers, policy makers, partners)
  • 8. @uMotif / www.uMotif.comCopyright uMotif 2012-2014 Digital Health What have we learnt? Technology push doesn’t work
  • 9. @uMotif / www.uMotif.comCopyright uMotif 2012-2014 Digital Health What have we learnt? There is a growing community out there Collaborative and helpful
  • 10. @uMotif / www.uMotif.comCopyright uMotif 2012-2014 Digital Health What have we learnt? A balanced team makes all the difference Especially with a Doctor on-board
  • 11. @uMotif / www.uMotif.comCopyright uMotif 2012-2014 Digital Health What have we learnt? It’s not all about the money (no ‘get rich quick’) (not just about cost saving)
  • 12. @uMotif / www.uMotif.comCopyright uMotif 2012-2014 Digital Health What have we learnt? Good developers are hard to find But great designers can be even more important
  • 13. @uMotif / www.uMotif.comCopyright uMotif 2012-2014 Digital Health Summary bruce@uMotif.com @uMotif www.uMotif.com •  The opportunities are massive •  Barriers are falling all the time •  Clinicians and managers are engaged •  Don’t think you can do it quick •  Collaborate and be open •  Learn by doing