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eHealth HUB Storybox | eHealth Roadhow Stories and cases from the European market

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eHealth HUB Storybox | eHealth Roadshow Stories and cases from the European market. Discover how eHealth HUB initiative can support digital health startups and SMEs in Europe.

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eHealth HUB Storybox | eHealth Roadhow Stories and cases from the European market

  1. 1. The project has received funding from the European Union’s Horizon 2020 Research and Innovation Programme under Grant Agreement No727683. Learning points “The lean startup strategy is the best move to start a project like this, it saves time on unnecessary aspects. And time is money! Quentin Pedron, social psychologist and CPO eHealth HUB services Lean Startup Academy The Lean Startup Academy provides eHealth SMEs with the opportunity to mature their business by systematically testing their ideas against the market. Business Model Clinic The Business Model Clinic supports the best promising entrepreneurs and startups offering personalized coaching on business proposition, customers and go-to-market strategies. The project has received funding from the European Union’s Horizon 2020 Research and Innovation Programme under Grant Agreement No727683. Learning points “The lean startup strategy is the best move to start a project like this, it saves time on unnecessary aspects. And time is money! Quentin Pedron, social psychologist and CPO eHealth HUB services Lean Startup Academy The Lean Startup Academy provides eHealth SMEs with the opportunity to mature their business by systematically testing their ideas against the market. Business Model Clinic The Business Model Clinic supports the best promising entrepreneurs and startups offering personalized coaching on business proposition, customers and go-to-market strategies.
  2. 2. Andaman 7: gaining visibility on the market I appreciated having a few minutes of quality attention from CIOs. The questions from the moderator, were also very interesting and pushing CIOs to open up more to startups. Thank you! “ “ Andaman 7 Vincent Keunen, CEO & Founder www.andaman7.com Belgium VIII Roadshow at HIMSS Liège (Belgium) [02 April 2019] . Thanks to the eHealth Roadshow we were able to present our solution to a larger audience. Above that, we enjoyed the discussions after each pitch as we gained interesting insights in the work of other SMEs. The event was a great opportunity to extend our network during the networking session. We had a good time with interesting discussions with all participants. Finally, we were featured on a marketplace of approved eHealth apps that we met during the conference. This was great in order to increase our visibility on the European Market . One of the main challenges for us, was to gain enough visibility on the market. Above that, we had to increase our network in order to not only be in contact with actors we initially worked with. A validation on the market of a new product is of significant importance for a quick market uptake. Thus, we were looking for opportunities to receive feedback on our solution as well as to gain special customer insights to align our product to the market needs. My challenges eHealth HUB support With Andaman7, patients can store all of their health data - privately and securely - on their smartphone. It is then available to medical research. Pharma benefit dramatically by reducing the cost of their clinical trials and hospitals can improve the continuity of care. Patients are in full control and decide if and who they share data with. The company
  3. 3. The project has received funding from the European Union’s Horizon 2020 Research and Innovation Programme under Grant Agreement No727683. Learning points “There are many actors in the eHealth field, so working on receiving more recognition remains one of our priority targets. Further, we have realised, that it is difficult to distinguish between small apps from comprehensive platforms – like Andaman7 – at first glance. Thus, we have to better present our Unique Selling Proposition and advantages compared to competitors.”. Vincent Keunen, CEO & Founder eHealth HUB services eHealth Roadshow eHealth Roadshow offers an opportunity for selected eHealth SMEs to expose their digital health solutions in front of a Committee of key stakeholders in the eHealth European market.
  4. 4. Buddy Healthcare Overall we as a company and I personally are very satisfied with the services eHealth Hub has provided. The pitching competition during the eHealth Roadshow was a great experience, and achieving the 1st place in that competition made the experience even better. “ “ Buddy Healthcare Peter Hänninen, COO https://www.buddyhealthcare.com/ Finland IV Roadshow at @WHINN Odense (Denmark) [11 October 2017]. “The Roadshow in Odense, Denmark helped us to get the first contacts and pitch to potential customers and other important stakeholders. The pitch event also helped me personally to develop my presentation skills as well as to which parts of the pitch presentation to focus on. Achieving the 1st place in the pitching competition pushed us forward and motivated us to further develop our innovation. The eHealth Hub team did a great job in organising this event, as important stakeholders were gathered in one room and dedicated some of their time to support us.“ Our challenge before joining the eHealth Roadshow in Denmark was how to get the first customer leads and foothold in the Danish healthcare market. Furthermore, we wanted to get to know the right people, especially gaining access to experts could help us in getting to know how the Danish healthcare system works. My challenges eHealth HUB support Buddy Healthcare is on a mission to transform care coordination in hospitals and clinics by making care accessible and measurable for everyone, everywhere and anytime. Our dedicated team works on the transformation of pre- and post-surgical care. We want to solve the most significant problems hospitals, clinics and patients are facing in surgeries: patient adherence to treatment, late cancellations and no-shows, administrative The company
  5. 5. The project has received funding from the European Union’s Horizon 2020 Research and Innovation Programme under Grant Agreement No727683. Learning points “The best learnings we got was the introduction to the Danish healthcare system, new important contacts and valuable comments about our product and company strategy. Peter Hänninen, COO eHealth Roadshow eHealth Roadshow offers an opportunity for selected eHealth SMEs to expose their digital health solutions in front of a Committee of key stakeholders in the eHealth European market. eHealth HUB services
  6. 6. CliniShift: Understanding our Customers The roadshow was a great opportunity to present our tech solution and get valuable constructive feedback on how to improve on our delivery model for the European market. “ “ CliniShift Aimée Madden, Founder & CEO www.clinishift.com Ireland VII eHealth Roadshow [Cascais, July 2018] “eHealth Hub facilitated meetings with some key stakeholders in Hospitals from across the EU in one venue. This provided an opportunity to assess the interest in a solution such as CliniShift and evaluate what other challenges hospital managers are facing that are different to the challenges that managers face in markets we already have a presence in. This also allowed us to gain insights into other potential competitors in these EU countries and evaluate their product. This easies strategy and market entry. We can now focus on those countries where there are real opportunities.” Connecting with busy hospital managers both from Ireland and the EU can be a slow and difficult process. Due to the different market demands amongst EU countries and considering the size of the European market, it is challenging to get an understanding of the various workforce issues that hospitals face in the current climate. It’s also difficult to understand what existing technologies are in place to help solve these issues. Furthermore, there are a variety of factors to consider around market entry when you are attempting to expand into Europe. My challenges eHealth HUB support CliniShift is a software suite including a Managers Portal & App providing a platform to enable hospital Managers communicate in real-time with their own staff to seamlessly book overtime hours & contingency shifts. The CliniShift software reduces the over reliance on external agency staff allowing hospitals to reduce costs, ensure continuity of care for patients while automating a manual process. The company
  7. 7. The project has received funding from the European Union’s Horizon 2020 Research and Innovation Programme under Grant Agreement No727683. Learning points “How important it is to carry out market research which involves speaking to potential customers, getting in front of the right internal stakeholders in a hospital, hearing about their problems when managing their workforce, understanding what they need from a piece of technology, coming away with an action plan to progress your initial discussion”. Aimée Madden, Founder & CEO eHealth Roadshow eHealth Roadshow offers an opportunity for selected eHealth SMEs to expose their digital health solutions in front of a Committee of key stakeholders in the eHealth European market. eHealth HUB services
  8. 8. mDurance: From zero to hero eHealth HUB is a kind of support that makes you focus on your improvement areas and saves considerable amounts of time by telling you which those areas are (sometimes you just don’t know). As they have sector-specific experience, they know the common mistakes. “ “ mDurance Ignacio Dìaz, Founder and CEO www.mdurance.eu Spain Lean Startup Academy Madrid (Spain) [March 2018]. “I learnt how to test my ideas with real customers. We have validated some of our previous thoughts, but we have also made some modifications and targeted our efforts to those customers that we can monetize better”. eHealth Roadshow at Spanish Congress of Physical Medicine and Rehabilitation in Gijón (Spain) [May 2018]. “The Roadshow managed to get us in the same room with key stakeholders in rehabilitation, many of them being potential customers and/or prescribers. Afterwards, we conducted a live demo in the National Hospital for Paraplegics, we closed a deal with an insurance company, we were included by the Navarra Health System in the Plan for Functional Capacity Improvement as one of the potential solutions to measure patients’ results”. • Young company • Profile mainly technical (engineering) and no in-depth knowledge of the eHealth sector • Looking for the first customers to validate the solution • Developing a solid value proposition and a sound business model • Lack of knowledge on how to carry out a validation: “I did not know that I had to check that, as stupid as it sounds”. My challenges eHealth HUB support mDurance is an innovative digital health tool that speeds up the analysis of health and muscle performance. This technology allows to get a report on the muscular state of the patient in less than 10 minutes. Such advance in technology can accelerate the process of diagnosis and recovery of muscle injuries. The company
  9. 9. The project has received funding from the European Union’s Horizon 2020 Research and Innovation Programme under Grant Agreement No727683. Learning points “It is not the same to develop fintech than a product for healthcare. Get the right help. There are many programs to support entrepreneurs, but sector know-how is key. That’s how eHealth Hub helped me the most”. Ignacio Dìaz, Founder and CEO mDurance Lean Startup Academy The Lean Startup Academy provides eHealth SMEs with the opportunity to mature their business by systematically testing their ideas against the market. eHealth Roadshow eHealth Roadshow offers an opportunity for selected eHealth SMEs to expose their digital health solutions in front of a Committee of key stakeholders in the eHealth European market. eHealth HUB services
  10. 10. Promptly Health Making Health Outcomes available “ Great opportunities to challenge some of our potential customers and be challenged by them in a relaxed and friendly environment. “ Promptly Health Luis Magalhães, Co-founder www.promptlyhealth.com Portugal eHealth Roadshow at European Conference of the Association of Hospital Managers (EAHM) (Portugal) [September 2018] “The Roadshow was a fantastic opportunity to probe some of the business model ideas we had for Promptly and to put our value propostion to test with some of Europe’s Hospital leaders.” eHealth Roadshow - Hospital CIO's meet Innovators at HIMSS Liège 2019 (Belgium) [April 2019] “And there we were, presenting to key decisionmakers in technology and innovation adoption in some of Europe’s most prominent hospitals, some of which we are now starting to work with in improving patient follow-up and outcomes analytics.” • Lack of corporate-level management experience from founders • Creating a business model in an industry in transformation – vision for the future that is still “sellable” today • Developing a business model & technology scalable globally • Looking for customers to validate our business model across different verticals (Hospitals, Insurance and Pharmaceutical) My challenges eHealth HUB support Patients use Promptly to truly cope with their diseases, to understand and anticipate how they will feel after each treatment, medication or surgery, and to be part of a community of patients that relate to their symptoms and share their fears, expectations and health outcomes. Health Providers, such as hospitals and insurances, use Promptly to improve the care they deliver to patients, by following-up their outcomes after each treatment. The company
  11. 11. The project has received funding from the European Union’s Horizon 2020 Research and Innovation Programme under Grant Agreement No727683.The project has received funding from the European Union’s Horizon 2020 Research and Innovation Programme under Grant Agreement No727683. Learning points “In an industry at the verge of transformation, find the perfect balance between evolution and disruption.” Luis Magalhães, Co-founder, Promptly Health eHealth Roadshow eHealth Roadshow offers an opportunity for selected eHealth SMEs to expose their digital health solutions in front of a Committee of key stakeholders in the eHealth European market. eHealth HUB services
  12. 12. Raisoft: landing in Portugal Thanks to the eHealth Roadshow and the excellent opportunity to expose our innovation to a highly professional panel, we were able to receive valuable feedback and suggestions.” “ “ Raisoft Kataysa Cabrera, Account Manager www.raisoft.com/en Finland VII eHealth Roadshow [Cascais, July 2018]. “The event was more international than we expected, and we met new interesting contacts during the roadshow. This helped us a lot to broaden our network in Spain and Portugal especially. The possibility to have a pitch about our assessment tools was really great as it is a good way of informing and convincing experts about our solution.” The eHealth Hub team was a great help prior , during and after the event, as they have provided us with detailled information in preparation to our event. The guide on “How to Effectively Pitch to Commercialize your eHealth Solution” was definitely worth a look as well! Our main goal before the eHealth Roadshow was to get in contact with possible future clients in the field of social health technologies in Spain and Portugal. As we are already present in many European countries and some communities in Spain, Portugal for example was a new market for us. Thus, we mainly participated in the congress in Cascais. To be in the same room as experts from all over the world and to exchange experiences and knowledge was really benefitting for Raisoft. My challenges eHealth HUB support Raisoft provides software to measure an individual's functional performance as well as quality and effectiveness of care. The software is used in multiple care settings, for example in home and long-term care for elderly, in mental care for all ages, in assistance for the physically impaired and in preventive care. The company
  13. 13. The project has received funding from the European Union’s Horizon 2020 Research and Innovation Programme under Grant Agreement No727683. Learning points “The possibility of making a pitch in front of very important personalities in the world of eHealth technologies was a wonderful experience. Our main learning lesson was to listen to other companies pitch and learn about what they are working on – especially in different countries”. Kataysa Cabrera, Account Manager eHealth Roadshow eHealth Roadshow offers an opportunity for selected eHealth SMEs to expose their digital health solutions in front of a Committee of key stakeholders in the eHealth European market. eHealth HUB services

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