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Social Network Marketing What is it? Why should I care?
Sandy Ketcham The Word Pro www.thewordpro.com
Some Statistics ,[object Object],[object Object],[object Object]
Social Networking  Focuses on building online communities of people who share interests and/or activities, or who are interested in exploring the interests and activities of others… — Wikipedia
Social Network  Marketing
It’s all about… ,[object Object],[object Object],[object Object]
“… It’s about brands having conversations” – Lloyd Simmons
Traditional Marketing
Social Network Marketing
Not Traditional Marketing… ,[object Object],[object Object],[object Object]
Social Media “On-Ramps” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Blog ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why Blog? ,[object Object],[object Object],[object Object]
Business Linking Sites ,[object Object],[object Object],[object Object],[object Object],[object Object]
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“ Social” Sites ,[object Object],[object Object],[object Object],[object Object],Traffikd.com/social-media-websites gives over 400 SN sites!
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Business Uses ,[object Object],[object Object],[object Object],[object Object],[object Object]
Video Blogging ,[object Object],[object Object],[object Object]
Using VideoBlogging ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The one no one “gets” Done right, it’s one of the most powerful tools available
Microblog ,[object Object],[object Object],[object Object],[object Object],[object Object]
Business Uses of Microblogs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter Apps ,[object Object],[object Object],[object Object],[object Object],[object Object]
All Things Social ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Choose your “on ramp” ,[object Object],[object Object],[object Object],[object Object],[object Object]
Streamliners ,[object Object],[object Object],[object Object]
The New Paradigm ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Are you ready to join the conversation?
Sandy Ketcham The Word Pro www.thewordpro.com (815) 556-5505 Twitter.com/thewordpro Linkedin.com/sandyketcham

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Social Network Marketing