Can analysis of 200 tweets reveal your personality? How can you adjust your social footprint to drive your personal or corporate brand?
Hear Sandy Carter, Social Business Evangelist, Forbes Top 40 Social Marketing Master, and award-winning author of marketing books including the best-selling “Get Bold”, and Dr. Michelle Zhou, Sr. Manager at IBM Watson Research Group and a gifted computer scientist in intelligent human-computer interaction, reveal how analyzing just 200 social media posts can reveal your intrinsic personality traits, including motivation and beliefs. Use social analysis to discover your strengths and weaknesses. Adjust your social footprint to reflect your true self or traits you admire.
Businesses benefit from social analysis too. They can determine if their social personality reflects their brand intent, and make adjustments. They can also pre-screen candidates to ensure a good cultural fit, and make sales recommendations based on personality traits.
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