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Crowdsourcing for constituent engagement and feedback final
Crowdsourcing for constituent engagement and feedback final
Crowdsourcing for constituent engagement and feedback final
Crowdsourcing for constituent engagement and feedback final
Crowdsourcing for constituent engagement and feedback final
Crowdsourcing for constituent engagement and feedback final
Crowdsourcing for constituent engagement and feedback final
Crowdsourcing for constituent engagement and feedback final
Crowdsourcing for constituent engagement and feedback final
Crowdsourcing for constituent engagement and feedback final
Crowdsourcing for constituent engagement and feedback final
Crowdsourcing for constituent engagement and feedback final
Crowdsourcing for constituent engagement and feedback final
Crowdsourcing for constituent engagement and feedback final
Crowdsourcing for constituent engagement and feedback final
Crowdsourcing for constituent engagement and feedback final
Crowdsourcing for constituent engagement and feedback final
Crowdsourcing for constituent engagement and feedback final
Crowdsourcing for constituent engagement and feedback final
Crowdsourcing for constituent engagement and feedback final
Crowdsourcing for constituent engagement and feedback final
Crowdsourcing for constituent engagement and feedback final
Crowdsourcing for constituent engagement and feedback final
Crowdsourcing for constituent engagement and feedback final
Crowdsourcing for constituent engagement and feedback final
Crowdsourcing for constituent engagement and feedback final
Crowdsourcing for constituent engagement and feedback final
Crowdsourcing for constituent engagement and feedback final
Crowdsourcing for constituent engagement and feedback final
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Crowdsourcing for constituent engagement and feedback final

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Perhaps the most valuable validation for an idea, product, service, or venture is an endorsement from the target audience. Social media can help you cost-effectively enlist the wisdom of the crowd to …

Perhaps the most valuable validation for an idea, product, service, or venture is an endorsement from the target audience. Social media can help you cost-effectively enlist the wisdom of the crowd to answer to your pressing business or strategy question. Benefit from the crowd’s insights to focus resources on the areas of interest to them.
Anastasia Valentine will describe strategies to attract, engage, and obtain valuable feedback from your constituents. Are you concerned about a negative response?
Anastasia will also examine how to deal with potential challenges and unexpected results when crowdsourcing, and techniques to turn a social media ´situation’ into a relationship builder.

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  • YOU refers to you as a:OrganizationDepartmentProfessional
  • Targeting is key, but don’t target to narrowly so that your crowd is not large enough to render results!
  • ContestsFreebiesBadgesReports
  • You must be willing to relinquish a level of control when you engage the crowd.
  • A healthy crowd will have a level of self governance and your influencers will be coming to your rescue if you follow these steps.
  • 2000 submissionsTop 2 ideas are implementedCash Prize to winners
  • Transcript

    • 1. Crowdsourcing - ENGAGEMENT, VALIDATION & FEEDBACK
      Anastasia Valentine CEO – Sandbox PM
      Hashtags - #PSSM #CROWDSOURCING
      Follow - @AVV @SANDBOXPM
    • 2. About
      Sandbox PM, an idea to launch company provides all sizes of organizations with support and services from idea through to launch. Taking the role of your extended team, Sandbox PM will play a hands on role in your success in introducing your company, products and services to the market.
      Anastasia Valentine is a CEO, Coach, Speaker, Author and Positive Instigator. She has 20 years experience working with all sizes of companies where she has led high performing teams to define, build and launch award winning products.  
    • 3. Agenda
      Attraction
      Engagement
      Conversion
      Crowd Control
      Crowdsourcing & Government
      Copyright ©2011 Sandbox PM. Reproduction in whole or part not permitted without written consent.
    • 4. What is “Crowdsourcing”?
      Crowdsourcing is the act of sourcing tasks traditionally performed by specific individuals to an undefined large group of people or community (crowd) through an open call.
      - Source: Wikipedia
    • 5. What is “Crowdsourcing”?
      Crowdsourcing is the act of sourcing tasks traditionally performed by specific individuals to anundefinedlarge group of people or community (crowd) through anopencall to action.
      - Source: Wikipedia & Anastasia
    • 6. Attraction
      Before you begin you need to know a few things:
      What do you want?
      Who do you want?
      What do you want them to do?
      How do you want them to do it?
      How will you measure success?
      Copyright ©2011 Sandbox PM. Reproduction in whole or part not permitted without written consent.
    • 7. WHAT DO YOU WANT?
      Define your objectives
      Meaningful feedback on direction
      Vote on a proposed change
      Build a following of target constituents/market
      Gather details & information
      Give a voice to those who wouldn’t otherwise be heard
      Define your measures of success
      X number of votes, details, usable feedback
      X amount of followers, fans, signups
      X number of influencers/ambassadors
      Copyright ©2011 Sandbox PM. Reproduction in whole or part not permitted without written consent.
    • 8. WHO DO YOU WANT?
    • 9. WE WANT YOU!
      To achieve high quality crowdsourcing results, get to know & target your ideal crowd.
    • 10. WHAT DO YOU WANT THEM TO DO?
      Be very specific with your ask
      What specific details do you need?
      What time investment is required?
      How do you want them to engage?
      Fill in a form?
      Provide their opinion?
      Share their situation?
      Spread the word?
      Endorse your cause?
    • 11. Go Where your Crowd Goes
    • 12. Go Where Your Crowd Goes
    • 13. Engage the Crowd!
      Incentives – Recognition - Rewards
      Copyright ©2011 Sandbox PM. Reproduction in whole or part not permitted without written consent.
    • 14. Inform + Engage + Convert
      Copyright ©2011 Sandbox PM. Reproduction in whole or part not permitted without written consent.
    • 15. Engaging your Crowd aka the “Circle of Trust”
    • 16. CROWD CONTROL
      • Choose the right platform to engage the crowd
      Copyright ©2011 Sandbox PM. Reproduction in whole or part not permitted without written consent.
    • 17. CROWD CONTROL
    • 18. CROWD CONTROL
      Copyright ©2011 Sandbox PM. Reproduction in whole or part not permitted without written consent.
    • 19. Crowd Control
      • Target the right crowd
      • 20. Be accessible
      • 21. Be reliable
      • 22. Be accurate
      • 23. Behave appropriately
      • 24. Respond in a timely manner
      • 25. Don’t overwhelm with volume
    • WHAT TO DO IN A “SITUATION”
      Copyright ©2011 Sandbox PM. Reproduction in whole or part not permitted without written consent.
    • 26. How do we Crowdsource?
      You already are!
      Public consultations
      Focus groups
      Town hall meetings
      Internal feedback sessions
      The only difference is TECHNOLOGY
      Technology increases your reach into your crowd.
    • 27. Steps to Implementation
      Target your crowd
      Formulate your ask
      Create your measures of success
      Choose your platform(s)
      Execute the campaign
      Analyze & Summarize Results
      Report back to your crowd
    • 28. How do we implement it?
      You may have to change policy
      Communications
      Software usage/access
      Data Privacy
      Security & Content
      Start with:
      Internal Crowds
      Closed Crowds
    • 29. Who is already doing it?
      US Government – We the People
    • 30. Who is already doing it?
      US Government – We the People
      Create/sign a petition
      Build support and collect signatures
      White House review and response
      Petitions receiving 5000 votes in 30 days
    • 31. Who is already doing it?
      City of Ottawa
      Choosing a Futre “Have a Say” campaign for a Sustainable Ottawa
      Measures of success – 1,000
      ideas, comments & votes
      Results – 6,485
    • 32. Who is already doing it?
      Iceland
      Federal Government
      Writing a new constitution
      Twitter, Facebook, YouTube
      Went where their constituents were. ONLINE
      Draft Constitution submitted August 4th including feedback from “the crowd”
    • 33. And Many others
      Ireland – Your Country Your Call
      Ideas for improving the economy, creating jobs, & secure prosperity
      U.S. Salt Lake City
      Transit consultation
      Portugal
      Public Sector Employees suggest ways to reduce red tape
      New Zealand
      Policing Act Feedback
      U.K.
      Foreign Policy Feedback
      U.S. New Mexico
      Feedback on cutting waste & reducing the size of government
      U.S. City of Santa Cruz
      Ideas to solve the budget gap
      U.S. New York City
      Ideas on improving service delivery & saving money
    • 34. FREE TRIAL of IDEAVIBES
      Ideavibes – Crowd Engagement Platform
      45 Days
      1 Crowdsourcing Campaign
      Social media integration
      Full moderation
      Reporting & Analysis
      Multilingual (English, French & Spanish)
      Available to #PSSM Attendees!
      Ask @AVV
    • 35. Visit us @ - www.sandboxpm.com
      Follow us @sandboxpm & @avv
      Email us @ info@sandboxpm.com

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