Perhaps the most valuable validation for an idea, product, service, or venture is an endorsement from the target audience. Social media can help you cost-effectively enlist the wisdom of the crowd to answer to your pressing business or strategy question. Benefit from the crowd’s insights to focus resources on the areas of interest to them. Anastasia Valentine will describe strategies to attract, engage, and obtain valuable feedback from your constituents. Are you concerned about a negative response? Anastasia will also examine how to deal with potential challenges and unexpected results when crowdsourcing, and techniques to turn a social media ´situation’ into a relationship builder.

1. Crowdsourcing - ENGAGEMENT, VALIDATION & FEEDBACK Anastasia Valentine CEO – Sandbox PM Hashtags - #PSSM #CROWDSOURCING Follow - @AVV @SANDBOXPM

2. About Sandbox PM, an idea to launch company provides all sizes of organizations with support and services from idea through to launch. Taking the role of your extended team, Sandbox PM will play a hands on role in your success in introducing your company, products and services to the market. Anastasia Valentine is a CEO, Coach, Speaker, Author and Positive Instigator. She has 20 years experience working with all sizes of companies where she has led high performing teams to define, build and launch award winning products.

3. Agenda Attraction Engagement Conversion Crowd Control Crowdsourcing & Government Copyright ©2011 Sandbox PM. Reproduction in whole or part not permitted without written consent.

4. What is “Crowdsourcing”? Crowdsourcing is the act of sourcing tasks traditionally performed by specific individuals to an undefined large group of people or community (crowd) through an open call. - Source: Wikipedia

5. What is “Crowdsourcing”? Crowdsourcing is the act of sourcing tasks traditionally performed by specific individuals to anundefinedlarge group of people or community (crowd) through anopencall to action. - Source: Wikipedia & Anastasia

6. Attraction Before you begin you need to know a few things: What do you want? Who do you want? What do you want them to do? How do you want them to do it? How will you measure success? Copyright ©2011 Sandbox PM. Reproduction in whole or part not permitted without written consent.

7. WHAT DO YOU WANT? Define your objectives Meaningful feedback on direction Vote on a proposed change Build a following of target constituents/market Gather details & information Give a voice to those who wouldn’t otherwise be heard Define your measures of success X number of votes, details, usable feedback X amount of followers, fans, signups X number of influencers/ambassadors Copyright ©2011 Sandbox PM. Reproduction in whole or part not permitted without written consent.

8. WHO DO YOU WANT?

9. WE WANT YOU! To achieve high quality crowdsourcing results, get to know & target your ideal crowd.

10. WHAT DO YOU WANT THEM TO DO? Be very specific with your ask What specific details do you need? What time investment is required? How do you want them to engage? Fill in a form? Provide their opinion? Share their situation? Spread the word? Endorse your cause?

11. Go Where your Crowd Goes

12. Go Where Your Crowd Goes

13. Engage the Crowd! Incentives – Recognition - Rewards Copyright ©2011 Sandbox PM. Reproduction in whole or part not permitted without written consent.

14. Inform + Engage + Convert Copyright ©2011 Sandbox PM. Reproduction in whole or part not permitted without written consent.

15. Engaging your Crowd aka the “Circle of Trust”

17. CROWD CONTROL

18. CROWD CONTROL Copyright ©2011 Sandbox PM. Reproduction in whole or part not permitted without written consent.

20. Be accessible

21. Be reliable

22. Be accurate

23. Behave appropriately

24. Respond in a timely manner

26. How do we Crowdsource? You already are! Public consultations Focus groups Town hall meetings Internal feedback sessions The only difference is TECHNOLOGY Technology increases your reach into your crowd.

27. Steps to Implementation Target your crowd Formulate your ask Create your measures of success Choose your platform(s) Execute the campaign Analyze & Summarize Results Report back to your crowd

28. How do we implement it? You may have to change policy Communications Software usage/access Data Privacy Security & Content Start with: Internal Crowds Closed Crowds

29. Who is already doing it? US Government – We the People

30. Who is already doing it? US Government – We the People Create/sign a petition Build support and collect signatures White House review and response Petitions receiving 5000 votes in 30 days

31. Who is already doing it? City of Ottawa Choosing a Futre “Have a Say” campaign for a Sustainable Ottawa Measures of success – 1,000 ideas, comments & votes Results – 6,485

32. Who is already doing it? Iceland Federal Government Writing a new constitution Twitter, Facebook, YouTube Went where their constituents were. ONLINE Draft Constitution submitted August 4th including feedback from “the crowd”

33. And Many others Ireland – Your Country Your Call Ideas for improving the economy, creating jobs, & secure prosperity U.S. Salt Lake City Transit consultation Portugal Public Sector Employees suggest ways to reduce red tape New Zealand Policing Act Feedback U.K. Foreign Policy Feedback U.S. New Mexico Feedback on cutting waste & reducing the size of government U.S. City of Santa Cruz Ideas to solve the budget gap U.S. New York City Ideas on improving service delivery & saving money

34. FREE TRIAL of IDEAVIBES Ideavibes – Crowd Engagement Platform 45 Days 1 Crowdsourcing Campaign Social media integration Full moderation Reporting & Analysis Multilingual (English, French & Spanish) Available to #PSSM Attendees! Ask @AVV

35. Visit us @ - www.sandboxpm.com Follow us @sandboxpm & @avv Email us @ info@sandboxpm.com