Samsung SDS Nexshop Digital (DPM) is a DOOH solution that provides targeted advertising and enhanced advertising revenues through real-time consumer data collection and analysis while improving the customer experience. It uses customer data analytics and matching algorithms to efficiently deliver targeted ads and measure their effectiveness through audience measurement reports. The solution differentiates itself by quantitatively measuring advertising effectiveness and understanding customer profiles through traffic analysis, Wi-Fi scanning, and other data collection methods.

1. Samsung SDS Nexshop Digital (DPM) is a DOOH solution that provides multiple
differentiators for accurate ad targeting and enhanced advertising revenues, as well
as for increased consumer experience and engagement. Our solution quantitatively
measures advertising effectiveness using real-time consumer data while efficiently
delivering ad messages through a positive customer experience service.
Samsung SDS Nexshop
Digital Place Marketing:
Understanding Your
Customer Made Easy
“CX Service”
AD
SERVICE
FOR
PUBLISHER
Customer Data
Analytics & Ad
Matching Algorithm
Targeted Advertising
Customer Data
Analytics & Ad
Matching Algorithm
Ad
Targeted Ad &
Audience
Measurement Report
Ad Attention
Audience Measurement Analytics Engine
1
3
2
4
INFO
PROMO
Touch point

2. Copyright © 2016 Samsung SDS America, Inc. All rights reserved.
ABOUT SAMSUNG SDS AMERICA, INC.
Samsung SDS America (SDSA) is the U.S. subsidiary of Samsung SDS, a global IT solutions company.
SDSA provides purpose-built technology solutions in the areas of enterprise mobility, security,
advanced analytics, mobile sales productivity, and training. We enable our customers in the public
sector, finance, retail, and other industries to achieve greater freedom, operational efficiency, and
smarter decision making as the driving force for their competitive advantage. SDSA is headquartered
in Ridgefield Park, NJ, with offices in Herndon, VA, and San Jose, CA.
CONTACT US
To learn more about Samsung SDS Nexshop DPM visit www.samsungsdsa.com
or email us at bd.sdsa@samsung.com.
DIFFERENTIATORS
Data Collection
Learn more about consumer profiles
by measuring traffic flow through
video analytics and Wi-fi Scanning
DM Dashboard
Analyze data to better understand
customers and advertising effectiveness
with detailed reports and indexes
Ad Matching
Align your ads with customer profiles to
get the best possible results from your
media investment
+ +
+ +
Ad
recommen-
dation
Ad
schedule
Machine
learning
DOOH
index
Customer
reaction
data
Heat Map
Video data
analysis
Wireless
device
detection
Customer
interaction
information
Context
collected by
exterior API