The document is a presentation about web metrics and Google Analytics given by Mitchell Hislop. It introduces web metrics as being more than just hit counters and provides valuable data. It explains that web metrics can help with decisions, proof, and hopefully not ego. The presentation demonstrates how to use Google Analytics, what some of the key metrics mean like visits and pageviews, and how to integrate it with WordPress. It encourages attending the next session on advanced metrics and playing around with Google Analytics.