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Alumni Small Shop, Social Media No Problem

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Kimberly Trammell
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Small Shop, Social Media—No Problem!
COVER SLIDE • Subtitle Text (delete if not used) So Little Time… So Many Apps How Do I Do It All? • Leverage your strengths • Quality over quantity • Become an expert at a few • Set realistic goals
CAN BECOME FULL TIME JOB
Facebook • Consistency is KEY • Importance of tagging • Pictures go a long way • When to boost?
LinkedIn
EverTrue
Research
Berkeley Preparatory School: Top 5 Social Media Secrets
1.) Invite To Like
2.) Send Announcements
3.) EverTrue Rebranding
4.) Faculty Involvement
5.) Analytics are key
Trinity Preparatory School: Top 5 Social Media Secrets
1.) Leverage Your Faculty
2.) Importance of Tagging
3.) Check Your Database
4.) Get Contact Info
5.) Utilize Multiple Platforms
Questions? Lexy Shahnasarian shahnlex@berkeleyprep.org (813) 885-1673 X 2291 Kimberly Trammell trammellk@trinityprep.org (321) 282-2517

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Alumni Small Shop, Social Media No Problem

Editor's Notes

  1. How we got here- the story from Kimberly – can become a full time job Essential for alumni offices What do our offices look like Any questions along the way – different models- different offices- 2 team vs 1 team Alumni: Small Shop, Social Media—No Problem! We KNOW we need a robust social media program for our alumni. Now, how to make it work along with all of our responsibilities? Two savvy alumni professionals share how they do it and lead a discussion about new platforms on the horizon. Kimberly Hannah Trammell, Director of Alumni Relations, Trinity Preparatory School and Lexy Shahnasarian, Alumni Engagement Coordinator, Berkeley Preparatory School
  2. linking leverage your strengths – if you are trying out- see what alums gravitate towards - focus on a few- can become a full time job- important to maximize amount of time spent Facebook page manager application on phone - immediately notified of comments, etc. Planning - calendar -schedule posts for the week Faculty birthdays, events, giving Tuesday Hootsweet- facebook scheduleing
  3. Kimberly importance of consistently posting tagging people in posts and photos visuals keep alums connected to the school and what is going on - athletic events, performances, construction, retirements, alumni event photos, etc. perhaps discuss the difference between a one man shop (me) and you have alumni engagement as your primary job responsibility paying to boost certain posts - what can and can't be boosted Hashtags – reach and search
  4. Kimberly linked to Facebook limited # of characters (140) liking and retweeting comments about school and/or alums Keep these passwords- alumni@ Our story with volunteers – left job- can not recover password
  5. Lexy
  6. Lexy
  7. Lexy research on snaps and insta -sarc and president of youtube What works for your school
  8. How we got here- the story from Kimberly – can become a full time job Essential for alumni offices What do our offices look like Any questions along the way – different models- different offices- 2 team vs 1 team Alumni: Small Shop, Social Media—No Problem! We KNOW we need a robust social media program for our alumni. Now, how to make it work along with all of our responsibilities? Two savvy alumni professionals share how they do it and lead a discussion about new platforms on the horizon. Kimberly Hannah Trammell, Director of Alumni Relations, Trinity Preparatory School and Lexy Shahnasarian, Alumni Engagement Coordinator, Berkeley Preparatory School