Social Media <br />a conversation with a community, <br />not a monologue with megaphone<br />Susan Tenby<br />TechSoup Gl...
We are working toward a time when every nonprofit and social benefit organization on the planet has the technology resourc...
TechSoup Global has established an extensive partner network in 32 countries<br />Australia<br />Belgium <br />Botswana<br...
Online Community and Social Media Team<br />Double-click to enter title<br />Communicating across social media channels fo...
Social: What tools to use & <br />what NOT to do<br /><ul><li>Find a third party listening dashboard tool that you like
Subscribe to Alerts
Don’t delete or Ignore negative feedback, address it
Don’t use your friends and followers for their networks
Tag Strategically, redundantly across multiple channels
Don’t only broadcast abtyr org, share stories &respond
Don’t be a control freak, but guide</li></ul>conversations<br /><ul><li>Don’t just expect someone will run </li></ul>your ...
A few good dashboards<br />Hootsuite:<br />Pros:<br /><ul><li>Good for listening, include tags, common misspellings, lists...
Allows us to follow multiple streams across many social media sites, creating specialized campaign and search tabs for var...
Paid version gives downloadable reports for ROI information</li></ul>Cons:<br /><ul><li> Free version won’t allow for mult...
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Online Community and Social Media Listening Tools Susan Tenby, Senior Manager of Online Community Development, TechSoup Global

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Online Community is no longer just about forums and email lists— the key now is learning how to engage your community in many locations across various social media channels. This session will introduce the basics, including common stumbling blocks and how to avoid them, and the must-have tools that will help you more efficiently manage your community of volunteers and supporters.

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  • Janetfouts.com/listen and http://janetfouts.com/controlling-the-conversation/
  • Having events gives you a reason to share with your community, helps you reach outside communities, gives you the opportunity to be found on topical communities in the archiving, like Slideshare. Enlisting volunteer bloggers and tweeters opens your community up to more people, giving them ownership of the community. Helps create user-generated content.
  • Take advantage of FB’s graphical interface, don’t usehashtags, they aren’t serving their purpose on FB, tag via FB’s tagging convention.
  • Cher uses ALL CAPS, tweets longer than 140 so her stream is one long, disjointed tweet
  • Online Community and Social Media Listening Tools Susan Tenby, Senior Manager of Online Community Development, TechSoup Global

    1. 1. Social Media <br />a conversation with a community, <br />not a monologue with megaphone<br />Susan Tenby<br />TechSoup Global<br />susan@techsoup.org<br />@suzboop<br />Susantenby.com<br />#SM4NP<br />
    2. 2. We are working toward a time when every nonprofit and social benefit organization on the planet has the technology resources and knowledge they need to operate at their full potential<br />
    3. 3. TechSoup Global has established an extensive partner network in 32 countries<br />Australia<br />Belgium <br />Botswana<br />Brazil<br />Bulgaria<br />Canada <br />Chile <br />Croatia<br />France<br />Germany <br />Hong Kong <br />Hungary<br />India <br />Ireland<br />Japan <br />Kenya <br />Luxembourg <br />Macau<br />Mexico <br />Netherlands <br />New Zealand <br />Poland <br />Romania<br />Russia<br />Slovakia<br />Slovenia<br />South Africa<br />Spain<br />Taiwan<br />United Kingdom<br />United States<br />
    4. 4. Online Community and Social Media Team<br />Double-click to enter title<br />Communicating across social media channels for the TechSoup Global online networks<br />Double-click to enter text<br />
    5. 5. Social: What tools to use & <br />what NOT to do<br /><ul><li>Find a third party listening dashboard tool that you like
    6. 6. Subscribe to Alerts
    7. 7. Don’t delete or Ignore negative feedback, address it
    8. 8. Don’t use your friends and followers for their networks
    9. 9. Tag Strategically, redundantly across multiple channels
    10. 10. Don’t only broadcast abtyr org, share stories &respond
    11. 11. Don’t be a control freak, but guide</li></ul>conversations<br /><ul><li>Don’t just expect someone will run </li></ul>your SM channels, designate someone!<br />
    12. 12. A few good dashboards<br />Hootsuite:<br />Pros:<br /><ul><li>Good for listening, include tags, common misspellings, lists/groups
    13. 13. Allows us to follow multiple streams across many social media sites, creating specialized campaign and search tabs for various projects, events and organizations
    14. 14. Paid version gives downloadable reports for ROI information</li></ul>Cons:<br /><ul><li> Free version won’t allow for multiple accounts or multiple users</li></li></ul><li>CoTweet<br />Pros: FREE<br /><ul><li>Schedule & assign Tweets ahead of time PR releases & allows teams to manage accounts
    15. 15. CoTweet & Hootsuire allow us to see who responded, when & so we can figure out how to follow up to each request</li></ul>Cons: Not as easy of listening interface<br />
    16. 16. Create your own special sauce<br /><ul><li>Figure out what your needs are, use a combination of tools
    17. 17. Don’t forget about mobile tweeting (Tweetdeck for multiple accounts, channels mobile interface)
    18. 18. Many mobile clients have pic uploader installed in the app (Peep)
    19. 19. Figure out a workflow that isn’t confusing to avoid Freudian tweets
    20. 20. When you don’t have anything to say: Curate, ReTweet, reply to conversations using hashtags and Share widely
    21. 21. Worry more about RT than followers</li></li></ul><li>Be Redundant: Amplify Your Events & Message<br /><ul><li>Remember your audience is in more than one community
    22. 22. Think about these channels as communities, speak their language, use the local media
    23. 23. Broadcast your events via Ustream, Twitter
    24. 24. Follow all your events with wrap-ups & broadcast the Slidesharelink
    25. 25. Have regular events and be consistent about how you share them
    26. 26. Enlist volunteers to live-tweet / blog</li></li></ul><li>Amplify, but speak the right local language <br />Don’t use other ppl’s pages as a platform for yr spam<br />Don’t Auto Feed into Facebook<br />Don’t use Selective Tweets<br />Take a little time, show you care<br />Take Advantage of features of the channel<br />Find yr niche community & stay focused on that topic<br />
    27. 27. Curate, Point to others, save bookmarks & share <br /><ul><li>Don’t ever be afraid of having nothing to say:You can always Curate!
    28. 28. Use Delicious to save bookmarks and share them
    29. 29. Use Scoop.It to help you find topical, relevant, reusable content
    30. 30. Share it and content from others
    31. 31. When in doubt, ReTweet and be generous with @replies</li></li></ul><li>Use Delicious to serendipitously search for your peeps<br /><ul><li>Look for others using a tag you choose
    32. 32. Find what else those people bookmarked
    33. 33. Find other relevant tags
    34. 34. Packrati.us = Twitter + Delicious
    35. 35. Share your resources via social media
    36. 36. If you’re listening, you can learn new tags on twitter & search other networks for them too</li></li></ul><li>Don’t Tweet <br />Like CHER.<br /><ul><li>Don’t tweet like Cher
    37. 37. Don’t make up #uselesshashtags
    38. 38. Don’t spam via DM
    39. 39. Don’t call yourself a rockstar or guru
    40. 40. Don’t put an emoticon or exclamation mark after every tweet
    41. 41. Don’t be self-referential in all your tweets
    42. 42. Track click-thru using Bit.ly & do what works</li></li></ul><li>Contact Me.. Really!<br />http://susantenby.com/<br />@suzboop<br />@techsoup<br />@npsl<br />http://flavors.me/techsoup<br />www.techsoup.org<br />susan@techsoup.org<br />http://www.slideshare.net/suzboop<br />http://www.delicious.com/suzboop<br /> http://npsocialmedia101.wikispaces.com/<br />

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