Maximize your competitors research: Organic, Paid and Social Media
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Go all the way from newbie to Guru of Organic, Paid, and Social Media competitors research! After a brief SEMrush overview, describing its basic features, we introduce more advanced options, and then switch to competitors analysis in Social Media with the help of some must-have tools for every Community Manager!
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Maximize your competitors research: Organic, Paid and Social Media
- 1. Maximize your competitors research Organic, Paid and Social Media Elizabeth Lavrienko Support Specialist e.lavrienko@semrush.com Olga Andrienko Social Media Manager o.andrienko@semrush.com
- 3. Structure: Competitive Analysis SEO PPC Social Media Tools With Elizabeth With Olga Questions!
- 4. 5 Competitive Research steps you should take
- 5. STEP #1 – Organic Who my competitors really are? SEMrush Organic Competitors report
- 6. STEP #2 Finding the right keywords Domain vs Domain Tool + Keyword Difficulty Tool
- 7. STEP #3 – Ads Your competitors in Ads and Organic – are they the same? SEMrush Ads Competitors report
- 8. STEP #4 Spying on your competitors’ Ads SEMrush Domain Ads History report
- 9. STEP#5 Track your success! Position Tracking Tool
- 10. MAXIMIZE-86C92S5G Elizaveta Lavrienko Customer Support Specialist e.lavrienko@semrush.com mail@semrush.com promo.semrush.com
- 11. Social Media Tool for Competitive Analysis
- 12. Free Or With Free Trial!
- 13. RivalIQ.com Fb, Twitter, G+, YouTube, LinkedIn, Instagram
- 14. Create Landscapes You should know your main competitors, but RivalIQ can suggest some
- 15. See where you have the advantage
- 16. Check a specific social channels or metric
- 17. Total Change (%)
- 23. What’s good and what’s bad Good! Check when they’re posting! Hmm, I shouldn’t post too many links on my page Leverage your competitors’ experience!
- 25. Enter your brand and companies you want to compare yourself with
- 26. Sproutsocial.com – Twitter comparison
- 27. Sproutsocial.com Engagement rate, Influence + Follower count and mention comparison
- 29. Brand example - Ford When? What? Where?
- 30. Talkwalker.com Track the mentions of the brand
- 31. 2 free tools to use for your personal brand!
- 32. SumAll.com
- 33. Canva.com – the best free tool for an easy web design
- 34. Good luck! Be persistent, and everything is possible!
- 35. MAXIMIZE-86C92S5G Elizaveta Lavrienko Customer Support Specialist e.lavrienko@semrush.com mail@semrush.com promo.semrush.com