Maximize your competitors research
Organic, Paid and Social Media
Elizabeth Lavrienko
Support Specialist
e.lavrienko@semru...
Structure:
Competitive
Analysis
SEO
PPC
Social
Media
Tools
With Elizabeth With Olga Questions! 
5 Competitive Research steps
you should take
STEP #1 – Organic
Who my competitors really are?
SEMrush Organic Competitors report
STEP #2
Finding the right keywords
Domain vs Domain
Tool
+
Keyword Difficulty
Tool
STEP #3 – Ads
Your competitors in Ads and Organic
– are they the same?
SEMrush Ads Competitors report
STEP #4
Spying on your competitors’ Ads
SEMrush Domain Ads History report
STEP#5
Track your success!
Position Tracking Tool
MAXIMIZE-86C92S5G
Elizaveta Lavrienko
Customer Support Specialist
e.lavrienko@semrush.com
mail@semrush.com
promo.semrush.c...
Social Media Tool for
Competitive Analysis
Free Or With Free Trial!
RivalIQ.com
Fb, Twitter, G+, YouTube, LinkedIn, Instagram
Create Landscapes
You should know your
main competitors, but
RivalIQ can suggest
some
See where you have the advantage
Check a specific social channels or metric
Total
Change (%)
Likealyzer.com - Facebook
Analysis + recommendations!
What’s good and what’s bad
Good!
Check when they’re
posting!
Hmm, I shouldn’t post
too many links on my page
Leverage your...
Simplymeasured.com - Facebook
http://simplymeasured
.com/free-social-
media-tools
Enter your brand and companies you want to
compare yourself with
Sproutsocial.com – Twitter comparison
Sproutsocial.com
Engagement rate, Influence +
Follower count and mention comparison
Topsy.com - Twitter
Brand example - Ford
When?
What?
Where?
Talkwalker.com
Track the mentions of the brand
2 free tools to use for your personal brand!
SumAll.com
Canva.com – the best free tool for an easy web
design
Good luck! 
Be persistent, and everything is possible! 
MAXIMIZE-86C92S5G
Elizaveta Lavrienko
Customer Support Specialist
e.lavrienko@semrush.com
mail@semrush.com
promo.semrush.c...
Maximize your competitors research: Organic, Paid and Social Media
Maximize your competitors research: Organic, Paid and Social Media
Maximize your competitors research: Organic, Paid and Social Media
Maximize your competitors research: Organic, Paid and Social Media
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Maximize your competitors research: Organic, Paid and Social Media

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Go all the way from newbie to Guru of Organic, Paid, and Social Media competitors research! After a brief SEMrush overview, describing its basic features, we introduce more advanced options, and then switch to competitors analysis in Social Media with the help of some must-have tools for every Community Manager!

Published in: Marketing

Maximize your competitors research: Organic, Paid and Social Media

  1. 1. Maximize your competitors research Organic, Paid and Social Media Elizabeth Lavrienko Support Specialist e.lavrienko@semrush.com Olga Andrienko Social Media Manager o.andrienko@semrush.com
  2. 2. Structure: Competitive Analysis SEO PPC Social Media Tools With Elizabeth With Olga Questions! 
  3. 3. 5 Competitive Research steps you should take
  4. 4. STEP #1 – Organic Who my competitors really are? SEMrush Organic Competitors report
  5. 5. STEP #2 Finding the right keywords Domain vs Domain Tool + Keyword Difficulty Tool
  6. 6. STEP #3 – Ads Your competitors in Ads and Organic – are they the same? SEMrush Ads Competitors report
  7. 7. STEP #4 Spying on your competitors’ Ads SEMrush Domain Ads History report
  8. 8. STEP#5 Track your success! Position Tracking Tool
  9. 9. MAXIMIZE-86C92S5G Elizaveta Lavrienko Customer Support Specialist e.lavrienko@semrush.com mail@semrush.com promo.semrush.com
  10. 10. Social Media Tool for Competitive Analysis
  11. 11. Free Or With Free Trial!
  12. 12. RivalIQ.com Fb, Twitter, G+, YouTube, LinkedIn, Instagram
  13. 13. Create Landscapes You should know your main competitors, but RivalIQ can suggest some
  14. 14. See where you have the advantage
  15. 15. Check a specific social channels or metric
  16. 16. Total Change (%)
  17. 17. Likealyzer.com - Facebook
  18. 18. Analysis + recommendations!
  19. 19. What’s good and what’s bad Good! Check when they’re posting! Hmm, I shouldn’t post too many links on my page Leverage your competitors’ experience!
  20. 20. Simplymeasured.com - Facebook http://simplymeasured .com/free-social- media-tools
  21. 21. Enter your brand and companies you want to compare yourself with
  22. 22. Sproutsocial.com – Twitter comparison
  23. 23. Sproutsocial.com Engagement rate, Influence + Follower count and mention comparison
  24. 24. Topsy.com - Twitter
  25. 25. Brand example - Ford When? What? Where?
  26. 26. Talkwalker.com Track the mentions of the brand
  27. 27. 2 free tools to use for your personal brand!
  28. 28. SumAll.com
  29. 29. Canva.com – the best free tool for an easy web design
  30. 30. Good luck!  Be persistent, and everything is possible! 
  31. 31. MAXIMIZE-86C92S5G Elizaveta Lavrienko Customer Support Specialist e.lavrienko@semrush.com mail@semrush.com promo.semrush.com

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