HELLO EVERYONE, Today in this presentation we will discuss about market analysis ok kodak cameras... Why kodak failed ? what marketing strategy kodak adopt? mistakes of kodak cameras? measures to take back their position in tne market?

1. SAFIYA JAHAN
BACHELOR’S OF BUSINESS
ADMINISTRATIONS (BBA)
3RD SEMESTER “E”
UNITED INSTITUTE OF MANAGEMENT
(FACULTY OF UNDERGRADUATE
STUDIES)

2. IN THIS WE DISCUSS ABOUT;
HISTORY OK KODAK
WHY KODAK WAS SO
SUCCESSFUL ?
WHY KODAK FAILED IN THE
MARKET ?
MEASURES TO TAKE BACK
THEIR POSITION IN THE
MARKET

3.  KODAK is a technology company that dominated the
photographic film market during most of the 20th
Century.
 KODAK cameras introduces by GEORGE
EASTMAN in 1888, KODAK earlier known as
EASTMAN KODAK.
 KODAK cameras captured 80 of Marker Shares in
the camera field.
 Tagline of KODAK cameras is “YOU PRESS THE
BUTTON – WE DO THE REST” .

4. CAMERAS FILM PHOTOPAPER

5.  In 1962, KODAK employed 75000 people and earned more
than $1 billion in U.S sales.
 The company had gotten to that point by focusing on
selling inexpensive cameras to keep consumers buying it’s
films and photopapers.
 1996 was the peak year for kodak, the company capture
2/3rd of Global Market Share.
 KODAK bought about a revolution in the photography
industries.

6. KODAK was the most dominated company in it’s field for
almost the entire 20th Century . But a series of wrong decision
killed it’s success.
The company declared itself bankrupt in 2012.
In September 2011, the stock prices of KODAK hit all time
Low of $0.54 per share.
REASONS WHY KODAK FAILED ?
 The ‘Razor and Blades’ business plan.
 Ignorance of Research and Development.
 Avoid changing environment.

7.  Advice of Steven Sasson totally disregarded.
 Lost almost 10 years to argue against digital cameras
for their Analog photography camera.
 Under- estimate their competitors. (such as FUJI
FILM etc)
 Simultaneously promoting older technologies.
 Ignores the feedback of media and market.

8.  Simply adapt market changes and technologies.
 If KODAK used it’s fund for producing digital
cameras rather than analog photography cameras.
 If KODAK uses their time to compete against
competitors rather than wasting time on promoting old
technologies.
 KODAK biggest mistake was ignoring feedbacks from
media and market.