Attaining success in marketing your small business
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The document outlines steps and key components for small business marketing success presented by Dick Wooden and Julie Cooper. It discusses defining an ideal target customer and differentiating your business to attract them. It also covers creating marketing materials, establishing lead generation, automating marketing, and using a CRM system to manage relationships and follow up with customers. Workshops were proposed to help businesses determine their target market and develop their core difference.
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Attaining success in marketing your small business
- 1. DBIA Presentation Dick Wooden and Julie Cooper www.SuccessWithCRM.com Attaining Success in Marketing Your Small Business
- 3. Design Build Institute of America Design-Build Value Proposition : One contract between the owner and the design-build team which saves money and time by transforming the relationship between designers and builders into an alliance which fosters collaboration and teamwork.
- 4. Your name, business and “hats you wear” What are Your Expectations and Desired Outcomes?
- 5. Who we are and our goals There are no real secrets in business, only truths you’ve yet to Discover or you haven’t figured out how to apply. We help move these truths into the realm of execution. We enjoy working with entrepreneurial minded people in growing and developing their business relationships to get them where they want to go.
- 12. Two Types of Prospective Buyers
- 20. Your Most Important System Asset
- 25. Work the Call List - Make Contact on Their Interests
- 26. Better Decisions, Faster & Easier
Editor's Notes
- The 7 Steps – per Duct Tape marketing Key systems is Contact/customer management as the main database/system with integrated marketing ACT and integrated emarketing THEN workshops
- DBIA’s value to owner and themselves.
- Use the Pre Evaluation Assessment- like Sage Sales Academy OR just Ask each person and LIST each desired action on the white board: Their name, business and hats they wear Their desired outcome / expectation
- Julie count each and add on this slide printed copy
- Some definitions between Marketing and Selling. Networking is marketing- you are reaching out- finding the opportunity.
- Some definitions between Marketing and Selling. Networking is marketing- you are reaching out- finding the opportunity.
- Your marketing has to address both set of prospects with different messages at different times
- Who do you have that is NOT your Ideal Customer? Pick Carefully since your customers make up your business
- Become an EXPERT. SHARE in the Communicate. GET FOUND and move from KNOW -> Like -> Trust
- Advertising: Offer a report, industry trends, 10 ways to save xyz, recorded material, reviews of products Referral network – help to educate them to know what to listen and look for
- What terms are you using to attract new business?
- The knowledge about your customers, contact, prospects, why by, opportunities Commitments, communications, people outside and inside relationships
- Pre-Qualified interest WHEN they are LOOKING
- What do you do for a living (not your role) CAPTURE A PHRASE THAT REALLY GET AT THE HEART OF WHAT YOUR MARKET IS MISSIGN OR SOMETHING YOU DO THAT IS EXCEPTIONAL