“For most of us, brand happens
while we’re doing something else.”
(Neumeier, M., 2006)
• RuthAnn Hogue is an Internet Marketer whose passion for writing,
marketing and all things Internet allows her to understand and meet the
needs of fellow authors who need effective tools to reach their audience
and enhance their online presence. The certified Webmaster is also an
award-winning author and journalist who knows what it takes to get
noticed online. As a student in Full Sail University Online’s Internet
Marketing Master of Science program, she has access to cutting-edge
industry professionals—and complimentary access to audit updated
-- The Law of the Association draws
authors who wish to participate in
Whiptail’s Book Trailer Central.
-- Whiptail has been online since
-- Connection with its core audience
-- Whiptail can be difﬁcult to say or spell
-- Whiptail is not yet well known
-- Whiptail struggles to live up to the brand it desires
to deliver, due to limited resources
• Whiptail has the chance to become the best-
known provider of Internet marketing services
including a social network, domain names and
• Whiptail has a long-standing presence online, and
its owner has an established presence as excelling
in her ﬁeld as a writer. One of the laws of the
internet is longevity. The longer one has been
-- Competitor GoDaddy.com owns the name in the
marketplace for internet products and services such
as domain names, hosting and email. Whiptail will
need to establish itself as an expert in ways
-- Tying Book Trailer Central, MyWhiptail and
Whiptail Publishing together could prove to be
difﬁcult and could dilute the brand name.
American Museum of Natural History. (Unknown). Unisexual Whiptail Lizards.
Brandhouse. (Unknown). The 12 Arechtypes.
Neumeier, M. (2006). The Brand Gap: How to Bridge the Distance Between Business Strategy
and Design. Berkeley, CA: New Riders.
Ries, A. Ries, L. (2002). The 22 Immutable Laws of Branding: How to Build a Product or Service
into a World-Class Brand. New York, NY: HarperCollins Publishers, Inc.
Whiptail Publishing (2010). Do the Whiptail: Get Noticed Online. WPSyndicate Channel,