DISNEY BUYS MARVEL
What companies were involved? What is the ownership
information for the companies involved
The companies that were involved was:
• Walt Disney
• Marvel Entertainment Group, Inc.
Walt Disney Company is an conglomerate; Disney owns a
range of companies in different industries such as theme
parks, cruise lines, Disney consumer products and much
more. Also Walt Disney Company is a parent company
owing many small companies such as Walt Disney Studios
Home Entertainment and much more.
Marvel Entertainment Group was the parent company of
Marvel Comics and Marvel Productions. Since Walt Disney
Company bought Marvel Entertainment Group, its
ownership is now subsidiary to Walt Disney.
What are the companies involved famous for?
Both companies are famous for many different things.
Marvel is famous for their comics on super heroes;
Spiderman, the hulk, iron man, X men and much more.
Many comics feature in many films which raises their
brand awareness. Also comics such as Spiderman have
been made in to films, using well known actors to play
in the film.
Walt Disney is famous for many different things such as
classic animations; Mikey Mouse, theme parks, children
television programs, toys and much more. Walt Disney
has been known to people since 1923, since then Walt
Disney has development and become a world wide
When and why did the deal take place?
The deal took place in 2009 and was
completed at the end of that year.
Perlmutter Marvel's chief executive has
been involved in running Marvel since
helping to buy the business out of
bankruptcy in 1998, as the heavy debts
slumped comic sales. Walt Disney
buying out Marvel will increase sales
again in comics and making the Marvel
characters as well known as the Disney
ones. Disney will make a remarkable
turnaround for Marvel, Disney will be
able to appeal to an even more wider
audience as their audience is
dominantly young females. Disney will
be able to attract more young male
teenagers after buying Marvel.
How has the deal increased the power or influence
of the company within the film industry?
The deal has increased the power of Walt Disney by
appealing to an wider audience, by not only
appealing to a dominantly young female audience
but now young teenage males. By combining
Marvel characters to Disney theme parks and
merchandise it has increase the power and
influence of the company with in the film industry.
Disney can now in the future make more animated
films for younger audience using Marvel characters
which will increase
the income dramatically.
There is now an monopoly within the industry as
Disney has gained more control and power by
owning a lot more smaller companies within the
What do you think the impact will be on
the other major film companies?
The key issues with this ownership
I think the major impact on other major film
companies is that the audience will start to
lose interest as two big well known
companies have joined together. The other
major companies audience is not as big and
diverse since Walt Disney and Marvel have
joined together. Also since the two
companies has emerged together the other
major companies revenue will not has high
as Disney. Disney would be gain more
money rapidly, resulting in the other major
companies losing out in money.
• Since Disney bought Marvel Entertainment for
four billion dollars. It led Marvel fans to angrily
set up a backlash, contemplating that Marvel
would become more Disney-esque than being
• The comic and scripts that were made by
Marvel, can be alerted and change to fit Disney
ceria and the way they run.
I have learnt that within the film industry one company can own as many
companies at once. By owning lots of different types of companies will lead to a
better status within the industry, will allow more revenue in the company. Also
merging two well known companies will dominate have more control within the
industry as there will be a wider target audience.
Different ways in which
the film industry makes
money from audiences.
How does product placement help films
Product placement is when a company pays the film makers to allow
their products to be featured. For example in the film I Robot made by
Twentieth Century Fox Film Corporation the A list celebrity Will Smith is
wearing converses. The Company converse has paid Twentieth Century
Fox Film Corporation for them to feature their brand in the film. This
helps films make money by the company paying a certain amount for
their product to be shown.
Where do independent film companies
get their funding?
Independent film companies get their funding from their own money like savings or from
family and friends. Independent film companies can also get development funds and film
funding schemes. For example the BFI British Film Institute development funds they use
Lottery funds to nurture and invest in a diverse mix of first-class filmmakers UK-wide.
• The microwave organisation is an example that funds feature films, they help fund the
feature film Ill manors for £100.00. http://microwave.filmlondon.org.uk
• The Kickstarter organisation is an example that funds filmmakers, it allows people to
advertise their film ideas worldwide and for people to invest in their project ideas in
order to reach the funding goal. http://www.kickstarter.com
How sponsorship deals work within the
Man of Steel
Corporate sponsors include the ones like Mattel (action figures) and
businesses shown in the background during scenes (like Sears). They
also had the Gillette campaign about how Superman shaves.