Video Trends Sobcon 2007

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Video Trends presentation by VideoSticky.com founder Rodney Rumford presented at blogging conference SOBCON May 2007. Video Aggregation is at the forefront.

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Video Trends Sobcon 2007

  1. 1. The Convergence of Video, Blogs, Community & Connections Rodney Rumford
  2. 2. Video Factoids <ul><li>80-100k New Videos Uploaded Daily </li></ul><ul><li>Google Video, Yahoo Video, YouTube, MySpace, Veoh </li></ul><ul><li>Evolution of Channels/Playlists </li></ul><ul><li>Streamers of all ages had greater Internet usage than non-streamers. Adult streamers ages 35 to 64 spent 67% more time on the Internet than non-streamers </li></ul>
  3. 3. Video Engages Users <ul><li>Longer Site Visits </li></ul><ul><li>Deeper Knowledge Sharing </li></ul><ul><li>Extended Branding </li></ul><ul><li>Valued Resource </li></ul>
  4. 4. The True Reality of Web Video <ul><li>Most People See This </li></ul><ul><li>When They Could See This </li></ul><ul><li>Mountain of Garbage </li></ul><ul><li>Treasure Chest of Gems </li></ul>
  5. 5. Opportunity to Differentiate & Lead <ul><li>People consume content in different ways </li></ul><ul><li>Some prefer text only </li></ul><ul><li>Some prefer text and audio </li></ul><ul><li>Some prefer text and video </li></ul><ul><li>Why force your personal views upon them? </li></ul><ul><li>“ My Web My Way” </li></ul><ul><li>Deeper Engagement, Sharing & Value </li></ul>
  6. 6. Blog with Deeper Depth <ul><li>Provide Context for Video Content </li></ul><ul><li>Promote Deeper People Connections </li></ul><ul><li>Multi-Media Knowledge Resource </li></ul>
  7. 9. I Can’t Create Video <ul><li>Believe what you want and it will become true. </li></ul><ul><li>Got a Web Cam? </li></ul><ul><li>Content is more important than quality </li></ul><ul><li>Aggregate from the 100,000 new videos uploaded daily </li></ul>
  8. 10. You Are the Connectors <ul><li>Lead the Charge! There is Great Benefit from Leading </li></ul><ul><li>Top of the Power Pyramid </li></ul><ul><li>Content Creators are Leaders </li></ul><ul><li>Extend Your Reach & Influence </li></ul>
  9. 11. Blog Bling! <ul><li>Humans like shiny objects </li></ul><ul><li>People discover content in non-linear ways </li></ul><ul><li>Foster like minded people connections </li></ul><ul><li>Be a relationship facilitator </li></ul><ul><li>Rewards </li></ul>
  10. 13. Thanks! Create Share Connect www.VideoSticky.com

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