Presentations of nine innovative, entrepreneurial projects addressing water and sanitation challenges in India. Presented at the India Collaboration Lab, partnership and innovation workshop held in New Delhi in October 2013 by the Global Compact Network-India, United Nations Global Compact HQ and the The CEO Water Mandate.
New Alliances for Water and Sanitation- India Collaboration Lab Innovation Pitch Sessions
1. India Collaboration Lab: New Alliances for Water and
Sanitation
Innovation Pitch Session Presentations
22 October 2013
New Delhi, India
2. DLF Foundation
Lt. Gen Rajender Singh, PVSM,SM,VSM (Retd.)
CEO, DLF Foundation
singh-rajender@dlf.in
3. About DLF Foundation
DLF Foundation was established in 2008 as the philanthropic arm of DLF
Limited as a charitable organization, under the direct patronage of Mr. K.P.
Singh, the Chairman of the DLF Group. The Foundation believes in ‘Building
India’ from the grass roots by fostering innovative strategies in the fields of
Education, Employment linked Skill Development, Healthcare,
Infrastructure Development, Community Development, Labour Welfare
and Environmental Sustainability.
The Foundation has launched three major flagship initiatives such as (a)
Skill a Million Programme, (b) Nurturing Talent Programme and (c) Village
Cluster Development Programmes.
5. Urban Water Management under
Gurgaon Renewal Mission
Vision: Making Gurgaon a Water Neutral City
Project Duration: Ongoing
Project Objectives:
To take direct visible action to contribute towards groundwater recharge.
To inculcate habit among residents to stop wastage of water.
To mobilise and align all stakeholders towards contributing to the issue.
Beneficiaries: Gurgaon Citizens, RWAs, HUDA and MCG officials
7. Need of the project
Haryana is a water deficit state and the deficit is only likely to become
more acute unless a composite action plan involving all stakeholders is
evolved now. Gurgaon also faces vital infrastructural and utility services
and water scarcity is one of them.
The water experts present at the seminar chalked out a number of
recommendations and suggestions during a day long deliberations.
The seminar under GRM was attended by state government officers,
retired officials, academicians and representatives of NGOs, private
developers, consultancy firms RWAs and the media.
8. Population and Water Demand
(according to government statistics)
Population Water Demand
Present Population
(Year 2012)
15.70 lac persons 80 MGD
Floating Population
(Year 2012)
2.00 lac persons Included above
Projected Population
By year 2021 37 lac persons 232 MGD
By year 2025 40 lac persons 305 MGD
9. Population and Requirement
(according to civil society estimate)
S.No. Description Population Requireme
nt in MGD
Requireme
nt in
Cusecs
Area
1 Present 23 Lac 176 MGD 325 Sector 1 - 57
2. Projected
2015
30 Lac 238 MGD 440 Sectors 1 - 67
3. Projected
2021
40 Lac 313 MGD 580 Sector 1 - 98
4. Projected
2025
50 Lac 388 MGD 720 Sectors 1- 115
5. Projected
2031
60 Lac 450 MGD 830 Due to
increase in
FAR of
existing areas
10. Action, Success, Impact and Challenges
Action: DLF Foundation has created 45 water harvesting structures
around the city.
Success and Impact: The water harvesting structures have been
successful in groundwater recharge.
Challenges: Involvement of community to address the water issues
How to inculcate attitudinal change and how to upgrade and include
technical partnership.
How to undertake reduction of wastage and equitable distribution of water.
11. Next steps
Ensure adequate supply of drinking water through water treatment plants,
storage facilities and distribution network. Local administration to expedite
construction of these facilities.
Raw canal water and tertiary treated sewage to be made available to the
developers so that ground water is not used for construction and
development of the city and does not come to a stand still.
Promote sector wise water harvesting by HUDA and private developers.
Efforts to be made to harvest rain water flowing from roads also.
Recycled water through dual plumbing should be used instead of drinking
water for car washing, irrigating lawns and plantations, washing of
corridors/ passages and for construction work.
All STPs should be upgraded to tertiary levels. Small units of STPs can be
created at the places where large scale use of recycled water can be made.
This would reduce transportation cost of water.
For large scale construction activity, raw sewage connection should be
given so that it is treated and reused for construction.
12. Recommendations
All government buildings, commercial complexes and multistoryed
residential complexes must have rainwater harvesting system in place
immediately.
Rooftop water harvesting in individual houses must be done through storm
water drains. All run off should be collected in reservoirs, treated and
distributed.
The state water policy should find a solution to interdepartmental
problems and ensure better accountability among department of irrigation
and public health, HUDA and Municipal bodies controlling water supply to
various target groups.
Pricing policy to be used to prevent wastage of irrigation water.
Recycling of sewage water will save ground water table from further
decline. Water to be saved by covering Western Jamuna Canal with solar
panels.
Three dams to be built to resolve the water scarcity not only in Gurgaon
but in the entire state of Haryana.
13. Partnerships
It is proposed that partnership with HUDA, MCG, State Irrigation
Department, Corporates, RWAs and civil society should be undertaken to
resolve distinct water issues in the city and across the state of Haryana.
DLF Foundation through GRM project to stimulate this process and achieve
meaningful results.
15. India Collaboration Lab: New Alliances for Water and Sanitation
Sustainable Provision of Safe Drinking Water and Building
Community-Level Capacity for Water Resource Management,
District Warangal, Andhra Pradesh
Safe Water Network
Subhash Jain, Project Leader
sjain@safewaternetwork.org
16. India Collaboration Lab: New Alliances for Water and Sanitation
Company overview
Safe Water Network India is a not-for-profit Trust,
formed in October 2009, aimed at delivering safe,
affordable drinking water to the quality-affected
habitations in Andhra Pradesh and Uttar Pradesh in
India.
We advance decentralised community-based
models, prove their sustainability, foster best
practice and work with others to take models to
scale.
17. India Collaboration Lab: New Alliances for Water and Sanitation
Project vision, objectives and beneficiaries
Vision
Accelerate efficient, cost-effective delivery of
sustainable yet safe, affordable water solutions
to those in need
Project Duration
Ongoing
Beneficiaries
Families
Women and children
20% belong to SC/ST
Field
Market
Develop
-ment Network
Scale
Project Objectives
• Expand safe water access to an
additional 180,000 people
• Improve community health outcomes
• Build local capacity and job readiness
for water system operators, with focus
on youth and women
• Install Remote Monitoring System at
100% of Stations to track key
operational and consumption metrics
• Create locally sustainable service
capabilities in operating clusters that
ensure economic viability and advance
new models for revenue generation
18. India Collaboration Lab: New Alliances for Water and Sanitation
Project targets and operations overview
Government estimates that 94% of rural Indians have drinking water access
Since 2008, the Indian government has spent ~$20 billion on rural water
At most, only half of all water sources are functional and safe
Market Need
100,000 systems
200 million people
19. India Collaboration Lab: New Alliances for Water and Sanitation
Project targets and operations overview
Government Tenders
Punjab 1470
Bihar 400
Karnataka 300
Private
WHI 616
Naandi 444
Sarvajal 154
SMAAT 198
Waterlife 120
eHealth Point 120
Non-profit
Bala Vikas 250
Byrraju Foundation 150
Sai Baba Trust 115
Safe Water Network 26
APMAS 15
Small Private entrepreneurs
Opportunistic 2,000
Total 6,378
Through an innovative system of provisioning
small water systems owned and operated by
the village community and local entrepreneurs,
the Safe Drinking Water Project can service up
to 180,000 additional people over 3 years and
improve water use efficiency by 30%.
20. India Collaboration Lab: New Alliances for Water and Sanitation
Success, impact and challenges
Successes
• Successful pilot in two states
• 35 Safe Water Stations installed
• Safe Water Access: ~175000
• Remote Monitoring Effectiveness
• Secured funding for cluster expansion
• Tablet-based Rural Marketing Program
• Dissemination: Field Insights and Toolkits
Challenges
• Reaching out to the weaker sections
• Water shortage and reject water management
posing environmental challenges
4
31
21. India Collaboration Lab: New Alliances for Water and Sanitation
Success, impact and challenges
Micro-Watershed Study for Water Resource Management and Reject Management
Topography of the watershed: Digital elevation
model (DEM)
Drainage density for the watershed
22. India Collaboration Lab: New Alliances for Water and Sanitation
Partnerships sought and value of engagement
Partners Sought
• Public Sector Undertakings
• Multilateral agencies
• Local governments
Benefits of Participation
• Corporate Engagement
• Skills-based engagement to
enable employees to apply their
expertise
• Peer exchange for insights
• Guide Safe Water Network’s
future initiatives
• Organize a wider engagement
with sector players
“Together, we solve water!”
23. India Collaboration Lab: New Alliances for Water and Sanitation
Further questions
Low financing options for
Safe Drinking Water Program
is a challenge; what needs to
be done to attract investment
for such provisioning?
Water extraction for irrigation
and chemical application for
agriculture are posing serious
challenges to scarce water
resources. What would help
the farmers to give priority to
protect safe drinking water
sources?
24. India Collaboration Lab: New Alliances for Water and Sanitation
Villagineer Technologies Pvt. Ltd.
Ajit Sharma
Director - Business Development
ajit.sharma@villagineer.com
25. India Collaboration Lab: New Alliances for Water and Sanitation
Company overview
There is no effective, trusted way to do sector specific market research on
the underserved markets (such as rural, semi-urban, urban slums, etc.) and
find local facilitators, collaborate with catalytic champions and access
distributors to help penetrate those markets.
Business Challenge for Social Enterprise
& Development Ecosystem
26. India Collaboration Lab: New Alliances for Water and Sanitation
IDENTIFYING
SUITABLE REGIONS
ENABLING
CHAMPIONS
Enable Businesses with identifying suitable regions, and
provide high level sector specific integrated information
to access & penetrate under-served markets
Enable Champions (CSRs, NGOs, HNIs) to leverage
businesses and complimentary resources to further
development and make initiatives sustainable
ACCESS & VISIBILITY Visibility to Champions and Businesses across all
interested parties
Sector, Geographic & Economic oriented Market
Research Data
27. India Collaboration Lab: New Alliances for Water and Sanitation
The GLOCAL online platform
Providing Market Research data to Businesses and Involving Champions with affinity to a region to
engage in sustainable development process.
Connect with Rural Opportunity
Integrated Data about LocationsGET:
Local and Impact ChampionsCONNECT:
Suitable LocationsSEARCH:
Businesses, Champions, LocationsLIST:
Agriculture
Education
Energy
Water & Sanitation
Livelihood
Healthcare
Financial Inclusion
Tech for Development
Our focus Sectors
28. India Collaboration Lab: New Alliances for Water and Sanitation
A set of influential contacts are collected at each block/GP
level (Eg.)
Sarpanch (progressive thinkers)
Influential local teachers, agriculturalists, health
professionals
Hungry local entrepreneurs
Key local distributors
These become the backbone for:
Further deeper data collection
Periodic validation of data
Identifying local entrepreneurs, Self-help groups, etc.
Identifying local distributors
Hiring local staff, premises, etc.
Feedback on Organizations work (businesses, development orgs)
29. India Collaboration Lab: New Alliances for Water and Sanitation
Our Supporters
Please write to us at:
ajit.sharma@villagineer.com
www.villagineer.com
Ph: +91 9829038032/8379025145
30. India Collaboration Lab: New Alliances for Water and Sanitation
Women-led Water Management
Institute of Rural Research and Development
Anjali Godyal, Program Leader-Capacity Building
a.godyal@irrad.org
Lalit Mohan Sharma, Group Leader-Natural Resource Management
lalit.sharma@irrad.org
31. India Collaboration Lab: New Alliances for Water and Sanitation
Company overview
Institute of Rural Research and Development, an initiative of the S.M. Sehgal
Foundation registered as a trust in India, works in Haryana and Rajasthan.
Mission
Further the wellbeing of rural communities
Approach
• Community-led integrated village development
• Scale tested, replicable models
- water management
- agricultural income enhancement
- good governance
32. India Collaboration Lab: New Alliances for Water and Sanitation
Project vision, objectives and beneficiaries
Vision
Women-managed water resources achieve water safety and security for rural
communities.
Duration
Ongoing
Objectives
• Create awareness among women about right to safe drinking water
• Build leadership among women to advocate for water rights
• Exploit maximum water harvesting potential
• Facilitate equitable distribution and purification of water
Beneficiaries
• Women and children
• Communities and government
33. India Collaboration Lab: New Alliances for Water and Sanitation
Project targets and operations overview
From Sufferers to Change Makers
• Organizing women in collectives and building awareness about water entitlements
• Building leadership among women
• Building skills of women to manage water resources
Supply Side Management
• Augment : Water resource
• Purify and distribute: Equitably
• Mobilize: Financial and Technical resource
Efficient Resource Management
Women-led Water Management
Women managed water resources
Water Crisis in Mewat
Ground water based erratic public water supply No water availability for 110 days annually
Women and children suffer most
Demand Side Management
Sensitized government and community
Empowered Women
• Voice: Right to access to safe drinking water
• Change: User to conservator
34. India Collaboration Lab: New Alliances for Water and Sanitation
Success, impact and challenges
Successes
1. Women realize their right to water and demand it
2. Women assume leadership to address the water problems
3. Water harvesting structures collect 14 million kilolitres of water annually,
enough to serve 271 average–sized villages
Challenges
1. Women’s narrow role in traditional patriarchal society
2. Unavailability of relevant data in the public domain
3. Limited financial and technical resources
4. Limited availability of trained human resources
} Seven
villages
35. India Collaboration Lab: New Alliances for Water and Sanitation
Partnerships sought and value of engagement
Partners Sought
1. Corporate partner for financial support to maximize water harvesting potential
2. Technology Partner to address salinity and contamination issues
3. NGO partners to advocate for law enforcement and policy change
4. Organizations to capture and share geo-physical and hydrological data
Benefits of participation
1. Mobilize technical and financial resources
2. Learn from the work of other organizations
3. Build network for advocacy
4. Scale the number of beneficiaries
36. India Collaboration Lab: New Alliances for Water and Sanitation
Further questions
What indicators should we identify to assess the impact of the project?
How can we persuade the conservative communities to allow women to
participate in public spaces ?
How do we engage women in long term advocacy?
How can we use water to address the larger issue of gender discrimination ?
What are available cost effective de-salination technologies suitable for rural
application?
What are nitrate removal technologies available?
37. India Collaboration Lab: New Alliances for Water and Sanitation
The Magic of Two Drops!
Siddharth Bountra
Phone: +91 9971301338
E-mail: sbountra@devalt.org
Faustina Gomez
Phone: +91 9871113914
E-mail: fgomez@devalt.org
TARA
Contact:
38. India Collaboration Lab: New Alliances for Water and Sanitation
Company overview
TARA is a 25 year old social enterprise that aims
to create “ sustainable livelihoods” on a large scale
In the area of WASH, TARA:
• Incubates green businesses and develops business models to provide access to safe
water to communities
• Develops infrastructure to provide safe drinking water and sanitation solutions to
communities
• Generates demand for access to safe water solutions among communities and
schools
39. India Collaboration Lab: New Alliances for Water and Sanitation
• Affordable
• Easy to use − Add 2 drops / litre
− Wait for 30 mins
− Water is safe to drink
TARA provides AFFORDABLE and RELIABLE water
purification solutions to BoP households
Aqua+ “The Magic of Two Drops” is:
− Re. 1 per day-cheaper than tobacco
• Aspirational − Filter-like water within budget
Beneficiaries: BOP (Monthly income > Rs. 6000)-not enough disposable income to
buy an offline filter
Geographic Focus: Slums, Rural & Urban Villages, Small Towns
Project vision, objectives and beneficiaries
40. India Collaboration Lab: New Alliances for Water and Sanitation
Context – Problem Statement
• Available solutions are not affordable
• Affordable solutions are not reliable
Hard nut to crack
• Expensive
• Cumbersome
• Low Priority
• Financial Stress: Loss of income due to sick days
• Emotional Stress: Illness sometimes leading to death
• Children: Death due to diarrhea & Loss of school days
Leads to
Water Purification for BoP households is
41. India Collaboration Lab: New Alliances for Water and Sanitation
Success, impact and challenges
• Sold 110,000 bottles – Established product acceptability
• Signed contracts in hand for 540,000 bottles FY 2013~14
• Provided safe drinking water to 50,000 households
Success/Impact
Challenges
• Creating demand & ensuring repeat purchase
• Tapping the government distribution network
• Expanding channel partner network
42. India Collaboration Lab: New Alliances for Water and Sanitation
Partnerships sought and value of engagement
Channel partners-to expand reach to new geographies and
increase product sales
• NGO’s, Commercial & Social Enterprises- with wide distribution network
• Corporates (CSR) & UN Agencies-Work on projects that enable access to
safe drinking water to the poor
Value for channel partners
• Social Impact
• Profitable-40% margin
• Risk-free
• Tap into existing delivery network
43. India Collaboration Lab: New Alliances for Water and Sanitation
Further questions
• Are there any other distribution models for dissemination of
Aqua+?
• How do we increase the demand for the product and ensure
repeat use?
45. India Collaboration Lab: New Alliances for Water and Sanitation
TARA
Marketing Plan for 2011 ~ 12
Product Brief
Aqua+ is:
• 50 ml bottle of Sodium Hypochlorite
Solution (Liquid Chlorine)
• MRP is Rs. 30 per bottle
• Last for 1 month for a family of 5
• Easy to use: 2 drops per litre; wait 30
mins; water is safe to drink
46. India Collaboration Lab: New Alliances for Water and Sanitation
TARA
Marketing Plan for 2011 ~ 12
Competition
Chlorine Tablets
− Not easily available
− Bitter taste of purified water
Low cost water filters
− Not affordable by the BoP
− Spare parts not easily available
Boiling
− Rising fuel prices makes it very expensive
47. India Collaboration Lab: New Alliances for Water and Sanitation
TARA
1 million HHs provided with
safe drinking water over 3
years
Provision of Income
Generating Activities (IGA)
to local community
Reduction of carbon footprint
by replacing boiling
Marketing Plan for 2011 ~ 12
Social Value
SD
Social Equity
Environmental
Quality
Economic
Effeciency
48. India Collaboration Lab: New Alliances for Water and Sanitation
TARA
Marketing Plan for 2011 ~ 12
Market Size
According to McKinsey Global Institute:
167 million families in Indian BoP
X
1% market share
X
1 bottle per month for 12 months
=
20 million bottles or Rs. 600 million every year
Easier said than done but it provides long term target
49. India Collaboration Lab: New Alliances for Water and Sanitation
Affordable drinking water
Tata Swach Silver Nanotech Water Purifiers
Tata Chemicals Ltd.
Mr. Parag Gadre, Head – Water Purifiers Business
pgadre@tatachemicals.com
50. India Collaboration Lab: New Alliances for Water and Sanitation
Company overview
Tata Chemicals Ltd
A US$ 2.5 Bn company established since 1939, Tata Chemicals has key interest in
consumer products like edible salt, pulses and water purifiers other than its chemicals
and crop nutrition business.
Tata Swach Silver Nano-tech Water Purifiers
Tata Swach Silver Nanotech water purifiers were launched in 2009 and are available at
starting range of US$ 16.65 only. Since inception, Tata Swach has touched the lives of
more than 5 million consumers.
With advanced nano-silver technology in its low-cost water purifiers, the Company aims
to make safe drinking water an affordable and accessible reality for the masses.
The purifier offers 400 litres of safe drinking water at a running cost of only US$ 1.
Exchange Rate US$ 1 = INR 60
51. India Collaboration Lab: New Alliances for Water and Sanitation
Project vision, objectives and beneficiaries
VISION
make safe drinking water an affordable and accessible reality for the masses
Water-borne diseases has been a major deterrent to the social upliftment of many developing countries.
Every 15sec, a child dies of water-borne diseases*. Diarrheoa being the most fatal of them.
OBJECTIVE
Provide safe and affordable water-purification solutions through concurrent channels
PROJECT DURATION
Ongoing since Dec’2009
BENEFICIARIES
Families especially children below the age of 5 who are most susceptible to water-borne
diseases
* SOURCE: WHO, UN report on developing nations sanitation and health – 2006-07
52. India Collaboration Lab: New Alliances for Water and Sanitation
Project targets and operations overview
Co-creating with Customers
After extensive research on need for safe
drinking water, 600+ pre-placements of
product prototype were done to capture
and implement the needs of the customer
Customer Need How Tata Swach fulfils it
A family of 5 to use the purifier cartridge for 10-12 months Cartridge to pass 3,000 liters of water @1.5ltrs
consumption per person per day
A family of 5 should require to fill the container only once Min Capacity of containers = 7.5 liters @1.5 ltrs
consumption per person per day
Most consumers do not have electricity at home Purifier to work without electricity
Most consumers do not have running water at home Purifier to work without running water
53. India Collaboration Lab: New Alliances for Water and Sanitation
Success, impact and challenges
Impact: The low cost water purifier, Tata Swach, has reached out to more than 1 Mn
households across India
Partnering with NGOs, Agencies and Private/ Public organizations, Tata Swach continues to
reach out to masses for whom safe drinking water is a distant reality.
Challenges: Low awareness levels and inability to reach out to the rural masses hinders the
rate of reduction of incidences of water-borne diseases
Rural entrepreneur/ SHG Federation set up
Promotional drive Women using Tata Swach in Bihar
54. India Collaboration Lab: New Alliances for Water and Sanitation
Success, impact and challenges… Contd
Safe drinking water awareness through Sakhi
Retail in rural Maharashtra
Safe drinking water served to millions at
important community gatherings :
Above - the Ghats of Varanasi, Uttar
Pradesh
Side top – Pandharpur Ekadashi, rural MH
Side bottom – MahaKumbh , Uttar Pradesh
55. India Collaboration Lab: New Alliances for Water and Sanitation
Partnerships sought and value of engagement
Partners Sought
1. Corporate partners with rural penetration due to scope of work.
Eg. The Tea Board of India commenced welfare program for Tea Garden workers with
distribution of Storage Offline Water Purifiers where Tata Swach Complied all validation and Tendering Criteria
scoring above competition and distributed over 42,000 Purifier + Bulbs in Mar’13 at Tea Gardens in Assam. Other
examples of distribution of Tata Swach to employees – TAFE, Tata Power, Tata Steel, Tata Motors, Vodafone
2. NGOs with village-level entrepreneurs (VLEs)/SHEs
Eg. SRTT, Sakhi Retail, US-AID & Dharma partnered with Tata Swach to create awareness
amongst rural households and at high footfall areas like schools, Anganwadis etc and providing Tata Swach to these
families
Benefits of participation
• Joint partner in providing safe drinking water to masses
• Part of CSR activities of the Organization
• Source of income for SHEs/VLEs connected with NGO
• Visibility
56. India Collaboration Lab: New Alliances for Water and Sanitation
Further questions
Topics for Discussion during Project Clinics
• Continuous monitoring of impact of safe drinking water consumption
• Geographical scalability of the project
• Scope of multiple-partnership model
57. India Collaboration Lab: New Alliances for Water and Sanitation
Mission Jal - Water Management in Agriculture
Tata Chemicals Society for Rural Development
Alka Talwar – Head Community Development
atalwar@tatachemicals.com
58. India Collaboration Lab: New Alliances for Water and Sanitation
Company overview
Tata Chemicals Society for Rural Development (TCSRD)
TCSRD helps communities achieve self-sufficiency in natural resource management, provides
livelihood support, and helps in the building of health and education infrastructure through
participatory development and involvement of the community at all stages of the process.
Environment Conservation
• Rural Enterprise
Development
• Okhai Handicrafts
• Uday – Rural BPO
• Self- help groups &
Group Enterprise
• Okhamandal Livelihood
project
• Divya Dristi (Eye Camps)
• Medical Camps
• Swach Jal Mission
• Brick paved tracks
• Rural sanitation
• Pond Management
• Water & Salinity
Ingress Management
• Agriculture
Development
• Rural Energy
• Save the whale shark
& coral reef campaign
• Bio-diversity Reserve
• Lion Conservation
• Eco Clubs
• Rural energy
Natural Resource Management
Livelihood Support & promotion Health, Education, Infrastructure
Environment Conservation
59. India Collaboration Lab: New Alliances for Water and Sanitation
Project vision, objectives and beneficiaries
Vision: Mission Jal aims to work with the farming community to reduce the usage of
water in agriculture
Project Duration:
Ongoing
Project Objectives:
Reduce water use in agriculture
Beneficiaries:
Communities at large
Water withdrawals by sector
(Source: IWMI, 2006)
60. India Collaboration Lab: New Alliances for Water and Sanitation
Project targets and operations overview
Engagement
&
Awareness
Sensitize & improve
knowledge of Users
through multi stakeholder
engagement
Sustainability &
Responsible
Usage
Water
Stewardship
■ Sensitize farmers & villagers to the
issue of water scarcity
■ Water SHG at village level
■ Leverage expertise through multi-
stakeholder engagement
Sustainable usage of
shared resources & Local
Water Management
Replicate the Model with
ownership by users
■ Develop self sustaining models to be
owned by users
■ Develop case studies for model
replications
■ External Reporting
■ Risk Assessment
■ Responsible Usage of shared resources
■ Optimize / benchmark water usage in
agriculture using best suitable technologies
■ Watershed Management –responsible
usage, revival of deteriorated resources,
replenish storages, recharge GW, etc.
61. India Collaboration Lab: New Alliances for Water and Sanitation
LaserLevelling
Ensuringevendistributionof
water&inputs,20-40%
watersaving
Tensiometer
Measuringsoilmoisture
DeepPloughing/Sub-
soiling,DirectSeededRice
CropRotation
Micro-Irrigation
Mulching
Various Technology & Techniques
61
62. India Collaboration Lab: New Alliances for Water and Sanitation
Success, impact and challenges
Successes:
1. Successful pilot in two states which reached 10,000 families
2. Secured funding to implement project in 3 more states
3. Implemented laser leveling in 250 acres & intercropping in 100 acres.
4. Impact of laser leveling in paddy:
a. Water consumption reduced by 20%
b. Productivity increased by 20%
c. Energy consumption (Diesel) decreased by 20%
Challenges:
1. Community Mobilization
2. Capability Building (Technical and Operational)
3. Impact Assessment
4. Sustained Interest level from other stakeholders
5. Project continuation by community independently
63. India Collaboration Lab: New Alliances for Water and Sanitation
Implementation Steps to start a project in an area of 300 Villages:
• Identify target area : current target area is Sambal District
• Partner with funding agencies, local NGO and government
departments
– Partner with research institutions in the area willing to
analyze baseline data and data throughout the project from
demonstration plots and farmer participatory research plots
– Partner with local NGOS with access to water conservations
and agriculture experts as well as experienced field workers
• Seek approval / support from district level authority
– As required.
• Seek approval and support for the project from local
governmental bodies
– E.g. Gram Panchyat and Gram Samithi, farmers clubs and
associations and schools by conducting meetings with
relevant people
• Mobilization of community Thru’ successful demonstrations,
sharing data and discussions.
Select an area of covering
atleast 300 villages
Identify target area
Partner with funding agencies /
NGO / Govt.
Seek approval / support from
District Level Authority (as req.)
Seek approval from local govt.
& relevant associations
Initiate community mobilization
thru’ demonstrations
Partnerships for horizontal deployment
64. India Collaboration Lab: New Alliances for Water and Sanitation
Further questions
1. How to mobilize Community for a potential threat not coming in immediate
future?
2. How to ensure the continuation of project by community post corporate
intervention?
3. How do you ensure that technology and tools are available almost at the doorstep
of the farmers ?
3. How to replicate the model in other areas given the challenge of depleting water
resources?
4. How do you ensure that communities continue to benefit while not loosing focus
on water as economic consideration may overpower sustainable use of water
resource?
65. India Collaboration Lab: New Alliances for Water and Sanitation
WaterWheels by Wello
Sruthi Sadhujan, Business Development & Impact
sruthi@wellowater.org
66. India Collaboration Lab: New Alliances for Water and Sanitation
Company Overview
Wello is a disruptive social venture with a
bold mission: to deliver clean water to a
thirsty world. We co-create disruptive and
low-cost solutions to transport, store, and
purify water.
67. India Collaboration Lab: New Alliances for Water and Sanitation
Project targets and operations overview
The WaterWheel is a 50L rolling
drum that eases the burden of
water collection, allowing users
to transport 3-5x more water in
one trip than through traditional
methods.
problem solution
the poverty trap
68. India Collaboration Lab: New Alliances for Water and Sanitation
Project vision, objectives and beneficiaries
Project Duration: Ongoing
Project Objectives:
+ Reduce time spent/distance walked in
order to collect water
+ Improve health, education, and financial
outcomes for men, women, and children
Beneficiaries:
Women and girls
Families
Vision: to deliver opportunities to break free from the cycle of poverty for 1,000,000+ people
in the next 5 years
69. India Collaboration Lab: New Alliances for Water and Sanitation
Success, impact and challenges
Challenges:
1. Experimenting with pricing and financing
2. Monitoring WaterWheels consistently and
collecting in-depth impact metrics
Successes:
1. 9-month pilot in four locations, impacting over 300 lives
2. Secured funding for manufacturing tooling that will
allow us to fulfill large orders quickly
Gita, Ahmedabad
Gajendra, Madhya Pradesh
Pattu, Rajasthan
70. India Collaboration Lab: New Alliances for Water and Sanitation
Partnerships sought and value of engagement
Partners Sought
1.Partners to broaden and deepen
Wello’s reach across India in 2014
2.Partners interested in focused pilots
targeting girls education, income
generation, agriculture, and
sanitation
Benefits of participation:
1.In-depth data on consumer
behavior, preferences, and impact at
the BOP level
2.Provocative rural marketing via
company-branded WaterWheels
71. India Collaboration Lab: New Alliances for Water and Sanitation
Further questions
Can you think of any other innovative ways the WaterWheel can be
implemented?
74. MAKING OUR
CUSTOMERS
LEADERS IN
ENVIRONMENTAL
PERFORMANCE
22 October 2013
-
A WORLD LEADER IN WATER AND WASTE
MANAGEMENT
WATER
97 million people supplied with
drinking water
1,200 drinking water production sites
66 million people benefiting from
sanitation services
2,300 wastewater treatment sites
10,000 water treatment plants in 70
countries
a drinking water network
covering some 240,600 kilometres
WASTE
50 million people benefiting from
waste collection services
Over 466,000 industrial and
commercial customers
44 million tonnes
of waste treated
11.3 million
tonnes of secondary raw materials
48 incinerators for non-hazardous
waste throughout the world (46 for
energy recovery)
Positioning across the whole of the water and waste value chain
75. MAKING OUR
CUSTOMERS
LEADERS IN
ENVIRONMENTAL
PERFORMANCE
22 October 2013
- 75 -
KEY INTERNATIONAL POSITIONS
Water Waste Water & Waste
79,549
employees
€15.1
billion in revenue in 2012
Population served (in M) North America South America Europe Africa/Middle East Asia
Drinking water 4.5 8.5 33.5 16.3 33.8
Wastewater treatment 8.5 8.4 30.4 15.9 3.1
Waste collection 45 4 4
76. MAKING OUR
CUSTOMERS
LEADERS IN
ENVIRONMENTAL
PERFORMANCE
22 October 2013
-
FONDS SUEZ ENVIRONNEMENT INITIATIVES
is focused on several priorities
Engages in practical activities to
promote access to water,
sanitation, waste water treatment
and waste management for
vulnerable population groups in
developing countries.
77. MAKING OUR
CUSTOMERS
LEADERS IN
ENVIRONMENTAL
PERFORMANCE
22 October 2013
-
SEVERAL PRIORITIES
Improving access
to basic services
in the developing
world
Building
capacities
Responding to
emergencies
Encouraging
innovation and
sharing
experiences
Meeting social
needs in France
78. MAKING OUR
CUSTOMERS
LEADERS IN
ENVIRONMENTAL
PERFORMANCE
22 October 2013
-
INSTITUT DE FRANCE AWARD
This Award recognises projects and innovations contributing to increase
access to essential services in the water, sanitation and waste management
fields, for underprivileged people in developing countries.
Two Awards of EUR 50,000 each will be presented at a ceremony to take
place at the Institut de France:
The "Access to Essential Services" Award for an institution or non-
profit organisation
The "Social Entrepreneurship" Award for a social entrepreneur in one
of the areas covered by the Award.
Applications are invited from 2nd September 2013 until 15 December
2013.
For more information: http://www.prix-initiatives.com/
79. Questions? Comments?
Contact:
Ms. Rosedel Davies-Adewebi
Project Manager – Social Enterprise and Impact Investing
rdaviesadewebi@unglobalcompact.org
+1.646.926.0438
Editor's Notes
Project Title
Company and Company Logo
Project Leader Name and Title
Project Leader Email
Directions
Provide a brief overview of the company managing this project.
We encourage you to include pictures and/or short videos on this or any slide to further support your message.
Example
Company: The Water Access Company was started in 2005 in Delhi with the goal of providing potable water to rural families across India.
Directions
Briefly introduce the project by outlining the following:
-Vision
-Project Duration
-Project Objectives
-Beneficiaries
We encourage you to include pictures and/or short videos on this or any slide to further support your message.
Example
Vision: The Water Access project aims to provide potable water to 20,000 rural villages in India.
Project Duration:
Ongoing
Project Objectives:
Increase access to potable water
Improve health outcomes
Beneficiaries:
Families
Women and children
Directions
Provide a brief overview of the company managing this project.
We encourage you to include pictures and/or short videos on this or any slide to further support your message.
Example
After conducting extensive research in the field we find that current models of potable water delivery wasted at least 5 cubic liters per trip and served mostly urban areas.
Through an innovative system of delivery access point managed by local entrepreneurs, the Water Access project can service up to 10x more families and reduce water waste by 50%.
Directions
Discuss the types of partnerships that you think will help this project upscale and/or overcome challenges. Aim to make a specific request of a stakeholder group as outlined in the example.
Briefly describe the value to participants of engaging with this project. It also best to be specific here.
Directions
Discuss the types of partnerships that you think will help this project upscale and/or overcome challenges. Aim to make a specific request of a stakeholder group as outlined in the example.
Briefly describe the value to participants of engaging with this project. It also best to be specific here.
Example
Partners Sought
Corporate partner who can provide volunteers for 6 months to train additional entrepreneurs to become water access points in local areas
Academic partner who can help develop a framework to evaluate impact
Benefits of participation:
Visibility of company and organization in tier II and III cities.
Directions
Use this space to pose any questions or suggest any topics you would especially like to be discussed during the project clinics.
Example
How can we extend the staff’s capacity to implement the project in additional regions?
Wello is a disruptive social venture with a bold mission: to deliver clean water to a thirsty world. In collaboration with our intended users, we create low-cost solutions to transport, store, and purify water.
See the water crisis is complicated. It’s not just about clean water, but also about accessing water.
Imagine if I asked you to put your checked luggage (approx. 20 kilos) on your head and walk from India Gate to this auditorium. That’d be difficult right?
Hundreds of millions of women and girls across the world make a similar trek every day in order to collect water, but they struggle to meet their families’ needs. Combine the health consequences of not having enough water with the physical and time burden of carrying it, and you’ve got the makings of a dire situation.
The WaterWheel is a 50L rolling drum that eases the burden of water collection, allowing users to transport 3-5x more water in one trip than using traditional methods.
Over the next year, Wello is developing a low-cost filtration solution and shipping efficient design to scale our impact.
How many times have you wished for an extra hour in the day? For the women and girls that we work with, an extra hour or two can mean going to school or earning more money.
In our next 5 years of operations, Wello aims to deliver this kind of opportunity to 1 million people across the world.
In an ideal world, there would be abundant water running through taps in every household, but that’s far from reality, so in the meantime, let’s make water easier to access where it already exists and encourage both men and women to share in the responsibility.
We’ve spent the past 9 months rigorously piloting the WaterWheel across 4 locations in India. We’ve brought positive change to over 300 lives, to WaterWheel owners like Gita, who spends significantly less time waiting for her local slum tap to turn on and more time quilting and turning in recyclables for an income.
We recently secured funding to take our business to the next level – scaling manufacturing.
Our biggest challenge at this time is conducting experiments to better understand our customer segments and their willingness to pay, as well as gaining in depth understanding of our impact.
We’re seeking partners – corporate, NGO, and everything in between – to get 5000 units out across India in 2014, through projects specifically targeting education, income generation, agriculture, and sanitation.
The WaterWheel turns heads and gets people talking – we know that. When you buy WaterWheels for your project areas, Wello will provide company-branded wheels or wheels with social marketing messages of your choice. Think of it as a rolling billboard, that with help from Wello and an implementing NGO, will deliver impact, provide consumer insights at the BOP level, and take your brand deep into the rural market.
We’re constantly seeking new ways of applying the WaterWheel in business-oriented partnerships. For example, can the WaterWheel be used to deliver milk to/from a dairy cooperative and how can we incentivize everyone involved?
The possibilities are endless, and I’d love to hear your thoughts.
Thank you so much for your time.