Ronn Torossian publicity guru and CEO of 5WPR on Jeremy Lin Endorsements & PR. The Marketing Potential. 5WPR services are based on raising our clients' image, sales and bottom-line results. We emphasize powerful, proactive and passionate public relations efforts. At the end of the day, our clients look to us for results, and we deliver. Each of our practice areas is made up of skilled marketing & public relations professionals who are creative, and use innovative methods to break new ground for our clients.

1. In the News: Jeremy Lin’s Marketing and
Public Relations Potential
By 5W Public Relations
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2. 5W Public Relations Capabilities
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3. 5W Public Relations Capabilities
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4. About 5W Public Relations
5W Public Relations is headquartered in New York, with an office in Los Angeles.
Named to the Inc. 500 list of fastest growing companies, 5WPR is one of the 25
largest Public Relations firms in the U.S. Founded in 2003 by Ronn
Torossian, and named the nation's fastest growing PR agency three years in a
row, we are an aggressive full-service communications firm with core
competencies in all aspects of public relations. From media relations to corporate
communications, technology marketing, consumer goods, Beauty PR, Health
Care, Crisis PR, Lifestyle PR, public affairs, social media and special events. "WE
GET IT". 5WPR is described in a leading trade publication as "Aggressive in a
way that clearly resonates with clients looking for a firm staffed with type a-plus
personalities, a BS-free approach, and results from day one."
We pride ourselves on the diversity of our client roster, with experience including
Whole Foods, Cantor Fitzgerald, Coca-Cola, Microsoft, Barnes & Noble
Online, EL AL Airlines, Evian Natural Spring Water, Anheuser
Busch, IHOP, Harrah's Entertainment, Fortune 100 mainstay
EDS, VeriSign, Phillips-Van Heusen, celebrities, Bad Boy Worldwide
Entertainment Group, a plethora of publicly traded companies, and a variety of
other global interests, national corporations and consumer brands, high-profile
individuals, regional businesses, government agencies and academic institutions.
For More Information visit www.5wpr.com or call us at 212.999.5585 4

5. Jeremy Lin, Knicks Star, Shouldn't Be Too Quick
To Plug Product
The Knicks have won five straight since Lin became a fixture. The best
strategy Lin and his personal team can employ is to let his breakout and the
team's winning become long-term, while avoiding the temptation to over-
groom his image. "We've had clients where you just let them be them," said
Ronn Torossian, whose 5WPR agency has represented ex-Knicks Allan
Houston and Jalen Rose, and former boxing champion Roy Jones Jr. "I don't
think you need to do a ton with Lin. He's authentic. He's clearly hard working.―
Lin has other factors going for him that will attract advertisers. He isn't
freakishly tall (6-foot-3-inches) or imposing. "He's relatable," Ronn Torossian
said. "He looks like he would be playing pickup basketball anywhere.‖
"If this guy keeps going, forget it," Ronn Torossian said. "He's a marketer's
dream. He's Tiger Woods pre-scandal -- and to top it all off he's playing in the
biggest media market in the world."
http://www.huffingtonpost.com/2012/02/12/jeremy-lin-knicks-endorsement-
deals_n_1271536.html 5

6. NBA's 'Linsanity' offers marketing promise
Jeremy Lin, the 23-year-old point guard of Taiwanese descent who has
come out of nowhere to guide the New York Knicks to seven straight
wins, has left many wondering if he can also help his team gain ground
among Asian consumers.
"Jeremy Lin is a marketing dream come true," said Ronn
Torossian, chief executive of New York-based 5W Public Relations. "If
somebody had a checklist of what a brand should be, Jeremy Lin hits
every one.―
It has been only 10 days since the Harvard graduate was called off the
bench, immediately becoming the Knicks' unlikely savior. In his first
game, he scored 25 points to help his team beat the New Jersey
Nets, and last Friday, his 38 points outscored Kobe Bryant of the Los
Angeles Lakers for another Knicks win.
New York media have dubbed the phenomenon "Linsanity," and the
previously unknown economics major has exploded on social
media, reaching more than 300,000 followers on Twitter.
http://edition.cnn.com/2012/02/15/us/new-york-jeremy-lin/?hpt=hp_c3 6

7. Linsanity: Suddenly, Everyone Wants a Piece of
Jeremy Lin
―For me, Jeremy Lin is the American dream, a marketer’s dream,‖ said Ronn
Torossian, a sports marketing expert and president and CEO of 5W Public Relations.
Ronn Torossian said unabashedly that Lin could become as big an athletic sensation
as Michael Jordan or David Beckham, simply because he plays in New York, the
media capital. Lin is receiving more attention than the New York Giants got after
winning the Super Bowl on Feb. 5.
Besides his ethnicity and his college background — Harvard is not a pipeline to
the National Basketball Association — Lin is appealing because he stands 6 feet, 3
inches, no colossus, and is a devout Christian who wants to be a minister when he is
done playing ball. Fans wave signs at Knicks games with ―Linderella‖ and ―Marry me,
Jeremy.‖
How many professional athletes talk about sleeping on their brother’s couch? Ronn
Torossian said.
http://www.cnbc.com/id/46414990
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8. About Ronn Torossian
Ronn Torossian is the Founder, President and CEO of 5W Public
Relations, 1 of the 25 largest PR Firms in the US. New York
based, Ronn Torossian has overseen the growth of 5WPR to the Inc.
500 list. His work spans global interests, corporate entities, high-
profile individuals, regional business entities, government agencies
and academic institutions – both on routine public relations matters
and extremely sensitive issues.
A born and bred New Yorker, Ronn Torossian has overseen PR initiatives for clients
including Coca-Cola, Microsoft, Anheuser-Busch, Barnes & Noble, Cantor Fitzgerald,
IHOP, McDonald’s, Evian, EDS, VeriSign, XM Radio, Seagram’s, The Loews Regency,
Bad Boy Worldwide Entertainment, Marriott Hotels, Vail Resorts, Pamela Anderson,
Snoop Dogg, the Government of Israel, and others.
In 2010 Ronn Torossian was named a semi-finalist for Ernst & Young’s Entrepreneur of
the Year. His book, ―For Immediate Release: Shape Minds, Build Brands, and Deliver
Results with Game-Changing Public Relations‖ was released in October 2011 and is
an Amazon.com best selling Public Relations book.
Email: Rtorossian@5wpr.com
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