2. As managing partner and CEO of Hanold
Associates, LLC, an executive search firm,
Jason Hanold has dedicated his career to
finding and placing management talent. Jason
Hanold applies an in-depth knowledge of
corporate culture and board expectations of
executive actions.
3. In today's business world, where corporate image
comprises up to 63 percent of the value of a
company, an executive's personal beliefs and
actions have become publicly relevant. This
recently became evident when Mozilla CEO
Brendan Eich stepped down due to controversy
over a personal donation he made to an anti-gay
marriage cause. Mr. Eich argued that his personal
beliefs bear no relevance to his work with
Mozilla, a statement that experts suggest was ill
advised.
4. Like those in elected office, a company's CEO
must present himself or herself as an individual
person to gain public trust. By sidestepping the
issue, Mr. Eich left his character and beliefs open
to debate and thus allowed the backlash against
him to overtake the situation. Mr. Eich has now
lost his position, and Mozilla faces an extensive
recovery period. Statistics show that a negative
corporate reputation may take four to seven
years to turn around, particularly in an age when
consumer activism is showing an ever greater
influence on the open market.
