2. Long Tail – only for Amazon ?
Big players in e-commerce use effect of Long Tail very succesfuly - Amazon or Zappos or
ASOS.
“Many of our assumptions about popular taste are actually artifacts of poor
supply-and-demand matching — a market response to inefficient
distribution”
Chris Anderson
3. Independent brands – out of game ?
Independent fashion brands can also use Long Tail phenomenon!
The key is to multiply assortment from hundreds to millions!
4. Offer customization online
This is why mass-customization is so hot
topic these days!
„People do not want anything very special, they just
want what they want“
Fashion company loose every day few sales, with not
offering exactly what person looking for.
8. We set up e-boutiques
With our platform, setting up
mass- customization e-
boutiques is fast and easy.
With our platform, e-commerce
reflects capabilities of
productions to internet, as it
should be!
9. Technology
Visualization engine perfected for demonstration of
apparel:
– 3D model, rendering workflow, after effects
Complex data model and algorithms to handle
multi-million possible variations of customization:
– 3 mln different shirts can be created from
variety of selections
10. Team
Roman Melsas, co-founder, CEO: extensive experience in
manufacturing and logistics, apparel and heavy industries (incl.
ABB)
Stanislav Ivanov, co-founder, CEO: IT industry (incl. IBM) and
management background, enterpreneur and investment manager
at Estonian Development Fund (VC)
Anton Toomere, co-founder, designer, 3D generalist: highly skilled
professional in graphical, 3D and movie design production
11. Team
Deniss Gorski, superstar CTO candidate, commiting already,
coaching managment and developers, working in Swedbank as a
CTO of IT department. Great experiances in Microlink and other
companies. Able to build IT company from 0
Evgeny Nikitin, lead developer: seasoned Drupal architect and web
developer
Ronald Kaul, 3D designer, web designer
12. Market drivers
On-line apparel sales is booming.
Demand for „co-creation“ and „mass-customization“
is growing.
70 000 of SME apparel producers in EU only, with
annual turnver 39 bn
There are number of succesful tailor-like services
online: all with in-house solution
(Marks & Spencer, Nike, J.Hilburn, Tailorstore.com, Yourtailor.de
Shirtmyway.com etc).
13. Market
Lot of in-house solutions, that develop they own apparel brand,
we consider them as our potential customers, or competitors of
our customers.
One succesful platform-producing company, that is currently
working with big brands only – company Bivolino, they have set
up boutique for Marks and Spencer.
We concentrate on small and medium companies, to not stuck
in complicated and hard to manage processes, as Bivolino guys
do.
14. Paying customers
●
Amanjeda Group
Live !
press reviews: http://bit.ly/AmH6pM
http://bit.ly/zT28MZ
http://bit.ly/yd7u5c
● Gowri stylehouse
in production
● Sangar
in production
15. Customers pipeline
●Jousipaita – Finnish shirt producer,
produces customizable shirts, serves
Tailor department in Stockmann
●Miss Mary of Sweden – Great Swedish
women underwear brand
16. Business model
Pricing structure:
Initial setup fee
Revenue share
Market proof:
Shirt producers that we approached in
Estonia and Finland are commited
Market potential:
70 000 SME apparel manufacturers in EU
with turnover of 39 Bn EUR.
17. Key projections
43
Revenue M EUR
Main revenue expected
19 from commision fee:
8 50% second year and
3,5
0,16 1,2 95% by 2017
2012 2013 2014 2015 2016 2017
411
Turnover on
platform M EUR Exponential turnover growth:
Signed producers
183
1743 - contonious market
penetration
74 943
0,12 8
31
463 - sales growth of each
19 103
223
producer
2012 2013 2014 2015 2016 2017
18. Seed round / 2012
Seeking for seed round of 300K:
Stage 1 (3 months): Scout 3 markets: Italy, UK, Turkey
– contact 30 and meet 10 prospects per market
– get 4 new contracts
Stage 2 (12 months): Select focus market for deeper
penetration
– set-up local sales/engagement unit
– expand product range
We build e-commerce platform for clothing producers, for clothing brands.
Here is why we did it. There is too much not needed compromises on our side, as consumers. And there is too much of unsucsessful guessign on other side, on side of brandowners.
Here is why we did it. There is too much not needed compromises on our side, as consumers. And there is too much of unsucsessful guessign on other side, on side of brandowners.
Here is why we did it. There is too much not needed compromises on our side, as consumers. And there is too much of unsucsessful guessign on other side, on side of brandowners.
